let mots clés
DESCRIPTION
Sara Anderssons slides från Webbdagarna 2012 i Växjö om sökmotorer och söktermer.TRANSCRIPT
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Les mots clés ?
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Våra skidorter?
Boende i svenska fjällen?
Internet i fjällen? Surfa i fjällen? = samma sak?
Plask och lek?
Så håller ni sams?
Sociala Medier?
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VADDÅ Fiber?
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Fiber eller fibrer?
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VADDÅ Fiber?
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Jag söker brett och letar inte efter ngt specifikt
HÖG
LÅG
Vikten av att erbjuda en specifik landningssidaSÖKTERMER
Jag har ett problem eller överväger olika alternativ
Jag vet precis vilket alternativ/modell/produkt som är relevant för mig. Jag måste bara hitta rätt sida.
Jag har ett mer specifikt problem eller område/fråga
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Jag bara surfar lite…
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Fredagsmys 6600 sökningar
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Barnkalas 60 500 sökningar!
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Sökordsanalys är att förstå sin kund och
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1. Vad vill vi nå ut med för budskap?
2. Lyckas vi täcka in våra kunders efterfrågan på innehåll?
3. Hur kan vi nå de som bara surfar lite...
4. AHA… konsekvens: Vi fick ut vårt budskap…
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DU ÄR ANSVARIG FÖR DIN EGEN FRAMGÅNG
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#noketchup2102@anderssonsara
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