Upload File

lessons learned from shared mobility in the west midlands · 2019-09-20 · can mobility as a...

  • Home
  • Documents
  • Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and
25
Lessons learned from shared mobility in the West Midlands Chris Lane

Upload: others

Post on 26-Jul-2020

1 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Lessons learnedfrom shared mobilityin the West Midlands

Chris Lane

Page 2: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

West Midlands the home of mobility

…and its pioneers

Page 3: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

became the home…

…of the traffic jam

Traffic in parts of the city had been at a standstill since Saturday afternoon

Page 4: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Car occupancy low, utilization

high in West Midlands

Despite the longest urban

bus network in Europe

Changing travel behaviour is critical

Page 5: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Bus journey time to Birmingham City Centre - 2006

Page 6: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Rising journey timesspeeds fell 10%

bus speeds fell 1%record-breaking traffic volumes

200,000 people no longer covered

Bus journey time to Birmingham City Centre - 2016

Page 7: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

What are we trying to achieve

Page 8: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Can Mobility as a Service be better than owning your own car?

Mobility as a Service

All your public and private transport on one app.

Page 9: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

On the bus

Page 10: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

On the tram

Page 11: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

To call a taxi

Page 12: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

or hire a car

Page 13: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Mobility as a Service Outcome

Appetite in the West Midlands is for a

change in transport and a shift from

private car.

Page 14: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

The results so far

…but not yet solved the challenge

Page 15: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Vision:To drive inclusive

economic growth in the West Midlands region and

enable a healthier, happier, better connected

and more prosperous population

Our Response:Future Mobility

Zone

Page 16: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Understanding People

63% of West Midlands journeys

made by Car

Page 17: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Understanding People

Exposure to traffic congestion

Ab

ilit

y a

nd

wil

lin

gn

ess

to

ch

an

ge

be

ha

vio

ur

Older off-peak

Complex car journeys

Unenthusiasticdrivers

MatureCommuters

Priority segments for interventionOpen-

minded drivers

Driving enthusiasts

Page 18: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Enhanced Mobility Platform (MaaS)

Customer

Car rental / club

Parking

Rides

Bus

Rail

Metro

Credits

Mobile App

Page 19: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Transport Network Data (Digital Roads)

https://midlandsfuturemobility.co.uk/
Page 20: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Enabling Data Exploitation (Resilience)

Page 21: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Enabling Data Exploitation (Resilience)

Page 22: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Showcasing what can be achieved

Delivering Customer Experience NEEDS

& SERVICE

PAIN POINTS

CITY OF CULTURE

BHX STAFF

BINLEY

4 x SCHOOLS

UoW STAFF

NORTH SOLIHULL

Hypothesise, then validate customer and challenge Match best company offers to aspirational experiences

Autonomous Tourist POD

Getting staff to work

Meeting the needs of a growing business park

Getting children to school

Supporting the growth of a top University

Linking people to new jobs

Page 23: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

PLUS: CCTV programme

Modelling refresh

Regional Transport Coordination Centre

Future Mobility

Zone

UK Mobility

Data Institute

Midlands Future

Mobility

West Midlands

5G

Swift payments

A diverse but co-ordinated portfolio

450,000+ users

Multi-mode

ticketing

£22m Programme

Mobility credits

End user focus

£40m Public:Private

New open data tools

Advanced analytics

& mapping

West Midlands CAV programme >£55m 3

CAV testbeds of instrumented & mapped

open environment

£25m connected

mobility programme

In-vehicle experience

Integrated modes

New business models

Page 24: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Restoring the West Midlands to the home of mobility

Page 25: Lessons learned from shared mobility in the West Midlands · 2019-09-20 · Can Mobility as a Service be better than owning your own car? Mobility as a Service All your public and

Further Information

Chris Lane

Head of Transport Innovation

Transport for West Midlands

07901 513152

[email protected]


Update on Mobility on Demand Service: GoLink, …...Update on Mobility on Demand Service: GoLink, GoPool SAME Infrastructure Forum February 2, 2018 2 Mobility on Demand • The Mobility

IMPACTS OF A MULTIMODAL MOBILITY SERVICE …docs.trb.org/prp/17-00137.pdf · 5 mobility options that allow citizens to be mobile without owning a car. 6 To evaluate the acceptance

A Portrait of Zero-car and Car-owning Household Mobility

Whim - Mobility as a service

Self-service Enterprise Mobility

Remote Diagnostics and Advisory System€¦ · Mobility service market – 10 key trends will shape the mobility service market Mobility service ... for data security Cloud based

Mobility Trends in Field Service –

GroupWise Mobility Service 14.2.1

Sustainable urban development vision and projects in ... · Mobility service pole: Pass mobility. Mobility service pole: Pass mobility. Transboundary car charge stations. Alsace Auto

Mobility as a Service – yes, we can! Enhancing the ... · Mobility Marketplace Enhancing the Passenger Experience Combined Power for Mobility Establishing Mobility as a Service

MOBILITY AS A SERVICE · •2017: launch of Whim app History . 8 •Mobility as a Service •is a user-centric, intelligent mobility distribution model •in which all mobility service

Mobility as a Service. Case: Elcyklar

mobility as a service - mapping to MaaS · Combined mobility as a service or Mobility-as-a-Service (MaaS) constitutes services that combine several different transport-related services

CES 2020 Engines Powering L2+ to L4 - Intel Newsroom · 2020. 1. 7. · L4/ L5 Mobility-as-a-Service. Full Autonomy. Full-Service provider-owning the entire MaaS stack. SDS to MaaS

Enterprise Mobility Platform as a Service

The Bologna Process and Student Mobility Students’ Mobility Service 2006

MOBILITY AS A SERVICE - EURACTIV's Agendaagenda.euractiv.com/files/events/Mobility as a service Implications f… · “Mobility-as a-Service” has been marketed as a new transport

Universal Inbox: Personal Mobility and Service Mobility in an Integrated Network

Mobility-as-a-Service - Sprint

Integrating Advanced Mobility Services into the Future ... · PDF fileIntegrating Advanced Mobility Services into the ... mobility, multihoming, ... mobility service requirements and

MOBILITY IMPAIRED TRANSPORTATION SERVICE - …the-t.com/wp-content/uploads/2017/04/FWTA-MITS-Brochure.pdf · Mobility Impaired Transportation Service ... the mobility impaired. MOBILITY

FI MOBILITY SERVICE - KTM

MOBILITY AS A SERVICE MAAS - diva-portal.org1043942/FULLTEXT01.pdf · mobility services such as car-pool, free-floating car-pools and simplified car-owning schemes. Especially in

Mobility as a service Helsinki

E-Mobility Service

Mobility as a service, uxc connect

Federal Public Service Mobility and Transport Mobility and ... · 2 Federal Public Service Mobility and Transport Belgian Civil Aviation Authority OUTLINE The present document is

Extensible Personal Mobility And Service Mobility In An Integrated Network

Mobility Whatsapp Marketing Service

Mobility and medical service dogs: a qualitative analysis ... · Assistants, a national service dog provider of mobility, seizure response and diabetic alert service dogs. Mobility

Mobility Management in UMTS...problem in such networks. 2.2 Mobility Scenarios There exist several different scenarios of mobility [1,2]: Service mobility: A personalized service can

FR-FR MOBILITY SERVICE - KTM

Mobility as a service heikkilä

Introduction to Tomorrow’s Journey · 2019-05-21 · 39% of respondents said access to mobility is necessary, but owning a vehicle is not. Cox Automotive Mobility Study 2018

MOBILITY AS A SERVICE