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KALAIVANI COLLEGE OF TECHNOLOGYPALATHURAI, MADUKKARAI, COIMBATORE 641105.

LESSON PLAN

NAME OF THE FACULTY : M.GOPALAKRISHNAN.DESIGNATION : ASSOCIATE PROFESSORDEPARTMENT : MECHANICAL ENGINEERINGSUBJECT : BUSINESS CONCEPTSCLASS : VII SEM MECHANICAL ENGG

Sl. No of lecturehours

Unit No Topics to be covered Books for Reference

IntroI An over view of Business Concepts

II Importance of Business Concepts for Engineers.

1

I

BUSINESS ENVIRONMENT - Nature and purpose of business

1 & 2

2 Classification of business activities: industry, commerceand trade

1 & 2

3 Objective of business and essential of successful business 1 & 24 Economic environment basic problems of scarcity and

choice1 & 2

5 Allocation of resources ,opportunity cost 1 & 26 Business growth and measurement of size 1 & 27 International Environment-balance of trade ,the trade gap

and balance of payments1 & 2

8 Role and methods of trade protectionism 1 & 29 Business Ethics 1 & 2

10 Revision Class Notes

11

II

BUSINESS STRUCTURE AND ORGANIZATION -

Historical view of business development1 & 2

12 Forms of business organization: sole proprietorship, partnership Definition, Meaning, characteristics

1 & 2

13 Joint stock companies, co-operative societies, publicenterprise Definition, Meaning, characteristics

1 & 2

14 Forms of business organization - Advantages andDisadvantages

1 & 2

15 Role of Government in business activity 1 & 216 Organization charts 1 & 217 Revision Class Notes

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Sl. No of lecturehours

Unit No Topics to be covered

Books for Reference

18

III

ELEMENTS OF BUSINESS ACTIVITY - Purchasing-choosing suppliers

2

19 Overview of stock control 220 Production-scale of production 221 Main features of job, mass, and batch production systems 222 Marketing-concept and role of marketing 323 Marketing mix 324 Channels of distribution 325 Finance-sources of finance 326 Assessing business performance 3

27

IV

HUMAN RESOURCES - Demographic trends and their impact on business concerns

4

28 Unemployment-effects and types of unemployment 429 Local trends in employment in various sectors 430 Selection, Recruitment & Training of workers 431 Motivation 432 Basic knowledge of working age 433 Contract of work, minimum wage 434 Statutory hours of work 435 Statutory benefits 436 Revision Class Notes37

V

FOREIGN TRADE AND BANKING - Foreign trade-

meaning, nature, importance

1 & 2

38 Procedure of export and import 1 & 239 Globalization 1 & 240 MNC, MNE 1 & 241 Introductory idea about commercial banks 1 & 242 Commercial banks functions and services 1 & 243 Insurance-meaning, types 1 & 244 Insurance-, principles, benefits 1 & 245 Revision Class Notes

Total No. of lecture hours: 2 + 45 = 47

REFERENCES

1. Joel Dean - Managerial Economics, Prentice Hall/Pearson, 20072. Rangarajan - Principles of Macro Economics, Tata McGraw Hill3. Marketing Management - Philip Kotler - Pearson Education- Millennium Edition4. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India

P.Ltd., Pearson

Signature of staff HOD PRINCIPAL