less is more: life, content, home pages
DESCRIPTION
Declutter. Attics, closets, garages - everyone I know is purging stuff they don't need. At the same time, the smart money is on decluttered home pages that don't overwhelm. Less can be more, done with focus, purpose, intent.TRANSCRIPT
![Page 1: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/1.jpg)
LessisMoreLife, work and content#pcn14less @ContentRocks
![Page 2: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/2.jpg)
Feel overwhelmed?
![Page 3: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/3.jpg)
Pick 2 or 3. Period.
![Page 4: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/4.jpg)
DePalma before
![Page 5: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/5.jpg)
Top of homepage
![Page 6: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/6.jpg)
DePalma now
![Page 7: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/7.jpg)
FoxyCart before
![Page 8: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/8.jpg)
FoxyCart After
![Page 9: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/9.jpg)
Results – Broad Overview
Original v. ReVamp
• Higher sign-ups (free)• WAY higher signups (paid)• WAY higher video views (with less
prominence)• WAY higher motivation to sign up and use the
system (with identical views of pricing page)
![Page 10: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/10.jpg)
More posts, less work.
• 1 post = 1 main idea• Break a great story into 2 parts• Does post try to do too much?
Break off secondary idea into its own post.
• Whip up related post – quotes, stats, lists.
• Switch with friends/colleagues• Curate: Post blog with short
summaries of best 3 things you read that week with links and photo
![Page 11: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/11.jpg)
Classic ‘List’ Blog
![Page 12: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/12.jpg)
Tweet each item separately with link
• #Content #Strategy and gardening: Both need solid foundation: (64 characters w/o link)
• Planning wins over random in #content #creation and growing vegetables: (72 characters w/o link)
• Without weeding, water and compost, a garden won’t flourish. Same for content. (81 characters w/o link)
• How are content marketing and gardening alike? Some seeds and plants take off. Others don’t. Experiment. (106)
• A good garden receives dedicated, daily attention. So should #strategy. (70 characters w/o link)
![Page 13: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/13.jpg)
Turn a few into an Infographic - buffer
![Page 14: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/14.jpg)
Repurpose into quote images
![Page 15: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/15.jpg)
Twitter trim-down
Don’t Use:• are, is, this, there, that• ing verbs• I, we, they• currently
Use:• active verbs• numerals• abbreviations
![Page 16: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/16.jpg)
Infographic Programs
• Canva https://www.canva.com • Visualize http://vizualize.me• Easel.ly http://www.easel.ly• Piktochart http://piktochart.com• Infogr.am http://infogr.am• Visual.ly http://visual.ly• Venngage https://venngage.com
![Page 17: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/17.jpg)
Free stock photo sources
• Little Visuals• Superfamous• Gratisography• Compfight• SplitShire• IM Free• Photo Pin
• New Old Stock• Unsplash• Picjumbo• Refe Free Photos• Pixabay• Death to the Stock Photo• Function Free Photos
![Page 18: Less is More: Life, Content, Home Pages](https://reader033.vdocuments.site/reader033/viewer/2022051819/54c7093b4a79593f288b45b4/html5/thumbnails/18.jpg)
What can you do without?
Pamela Coyle
@ContentRocks
content-connects.com
615 Main Street, Suite 104B, Nashville 37067