What are the secrets ofthe world’s most successful

fItNess facILItIes?

results motIVAtIoN

When we ask people what they want when they join a fitness facility,they say things like weight loss, toning up, getting fitter, improving theirhealth – things we can group under the heading of getting RESULTS.People are smart. They know they can get results by running aroundthe block or exercising in their living room...but they also know that theylack the motivation. They want a kick in the pants.

we Are IN the motIVAtIoN BusINess. Whether theY KNoW It or Not, the most successful orGaNIZatIoNs oN the PLaNet DesIGN theIr fItNess facILItIes to meet thIs Need.

hoW caN We teLLWe are DoING

a Great jobof motIVAtINg

PeoPLe?It’s sImple.

they AtteNd more ofteN.

get more peoplethrough the door more ofteN.

Many operators focus solely on sales and profit. Sophisticated clubs and recreation centres add membership numbers and retention statistics. But there is one number that has a more powerful effect on success than any of the others:

Member attendance.

Regular attendees renew their memberships, refer their friends and promote their clubs at staggering rates when compared to members who seldom use their gyms.

So what’s the secret to increasing attendance?

Increasing motivation and results.

hoW caN WemANAge

motIVAtIoN?Motivation is driven by what’s around us and it comes in many different

forms. In your facility it’s the workout environment, the activities you offer, the social relationships between staff and members, your goal

setting tools, the education you provide, your coaches. It’s evenintangible things like your member culture, and how easy it is for

members to sign up and feel like they belong.

It’s not about the machines. It’s about becoming more than just a place where people come to pump iron and run on a treadmill.

Leave that to the budget gyms that charge $10 a month.

hoW Do the bestfacILItIes Do It?• Design a high energy workout environment• Create a relationship-selling and new member-induction system• Recruit a team of great personal and small group trainers• Build a club-within-the-club system for sports and other activities• Develop a member education and social network communication system

for the VAst mAjorIty of fItNess fAcIlItIes, there Is oNe sImple method thAt stANds out heAd ANd shoulders ABoVe the others…

bY far the most powerful weApoN IN your motIVAtIoN ArseNAl.

One of the best ways to increase members’ motivation and attendance is to make exercise a social activity that engages people in an assisted form of exercise. We call it THE GROUP EFFECT.

• 90% of all exercisers report that they would prefer to work out in a group1

• Members who attend Group Exercise average 3 visits per week to their club compared to IHRSA’s figure of 1.9 visits a week2

• 60% of people rate Group Exercise as the #1 service they specifically look at when choosing a gym3

• Small Group (4-6 people) and Team Training (8-16 people) are experiencing a surge in popularity and experts predict they will continue to grow4

1. Dr. James J. Annesi: Effects of Minimal Group Promotion on Cohesion and Exercise Adherence2. Nielsen (2010); IHRSA (2011)3. IHRSA study 20094. IHRSA’s Guide to Personal Training 2012

...the groupeffect

whAt ABout PersoNaL traINING? doesN’t thAt AchIeVe the sAme thINg?

Yes, absolutely. This is a wonderful innovation that has revolutionised parts of our industry – and facility operators love it because they can charge for it. However, the world’s best clubs only engage around 10% of their attendees in personal training.

Group Exercise, however, attracts and motivates the masses. It’s the best way to get more people through the door more often. Some of the world’s most successful facilities have over 50% of their attendees participating in Group Exercise.

Plus, consumer needs are ever-evolving, and leading facility operators adapt their offerings to match. With more cost conscious consumers looking for efficient training that motivates them, the industry has seen a clear trend towards team training.1 Small group and team training is, therefore, the next growth opportunity.

1. IHRSA’s Guide to Personal Training 2012

small Group and team training

Personal training4%

50% unassisted exercise

Groupexercise

10%

AtteNdee eNgAgemeNt bY exercIse tYPe*

36%

* Global Best in Category based on Les Mills’ CLUBCOUNT® surveys

unassisted exercise

WIth a Great group eXercIse

progrAm your motIVAtIoNAl weApoNs INclude:

• The teacher• The music• The moves• The studio design• The energy of the crowd• The bonds created among members and instructors

But oNly If you get them rIght...

group eXercIse At your cluB: WeaPoN or WeaKNess?perhAps you AlreAdy hAVe A greAt group eXercIse offerINg. how do you kNow?

Do you count your attendances and benchmark them against other industry top performers? The average club has 300-400 Group Exercise attendances per week, but successful Group Exercise clubs have 3,000-4,000 and the best clubs up to 10,000.

What is your weekly Group Exercise attendance?Can you guarantee your members and guests world-class quality classes no matter when they come, and who is teaching?Do you offer the most popular music and moves – that are carefully tested, legally licensed in all respects, get proven results, and are continually revitalised – in every one of your classes?

Do you lead a Group Exercise culture that attracts the best instructor talent and inspires loyalty and community?Do you benchmark your instructors against the world’s best and provide them with inspirational training and development solutions to grow their skills?Do your members regularly refer their friendsto classes?Do many of your new clients join your facility because of your Group Exercise excellence?

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•

•

•

•

•

there are three prImAry wAys les mIlls® caN streNGtheN your BusINess

Results based programsscientifically designed by world

leading experts

Refreshed with new music andchoreography every 3 months

Optimal experience for instructors and participants guaranteed – extensive pre-

launch trial of every release involving thousands of participants over several months

World-leading training system that will inspire upskill and retain instructors. Tested and

refined with tens of thousands of instructors worldwide

World-leading fitness classes(Quality Programs & Instructors)

ProgramManagement System

Expert systems and easyto use tools

Launch/re-launch event system

Online access to a wealth of world-class marketing resources to promote your

programs and events

World-leading club performanceand coaching

PerformanceTracking

Goal setting assistance

Regular review of performancevs. targets

Planning and budgeting assistance

Access to global research on Group Exercise attendance and customer

behavior 3 times a year – with suggested actions to drive numbers up, benchmark

facility, and identify new opportunitiesfor growth

memBer motIVAtIoNmemBer reteNtIoNmemBershIp AcquIsItIoNcreatING heaLthIerANd hAppIer commuNItIesquAlIty coNtrolguArANteed coNsIsteNcypeAce of mINdcost aND oPeratIoNaLeffectIVeNesstIme sAVINgINdustry leAdershIpstaff eNgAgemeNtstaff LoYaLtYNetWorKING

WhY Do memBers loVe

Because these classes deliver exactly what members want – RESULTS AND MOTIVATION!

In a BODYPUMP® class, for instance, members perform 800 reps of standard weight training exercises. That’s three or four times the number of the average unassisted gym workout.

And it’s FUN! Choreographic formulas developed for these classes over decades, the world’s most popular music, and unique instructor training in coaching and stage techniques combine to create an experience that members say they find addictive.

clAsses so much?

DoING ItyourselfThink very carefully about the resources required to create world-leading programs, training solutions, and marketing resources that are successful long-term.

Who will do all the work? How much do they expect to be paid? Are they capable of producing quality classes month after month, year after year? Who is going to sign off your classes from a safety and member experience perspective? How are you going to solve issues such as rights to music, training, updates, and quality assurance? How much is it going to cost to produce world-class marketing resources to promote your programs internally and externally?

Doing all the work involved with developing your own programs, marketing, and training will cost you considerably more than partnering with LES MILLS®.

We have over 1000 employees around the world, and invest over $150 million every year to develop the LES MILLS Group Exercise programs and deliver them to your instructors. We guarantee world-leading quality and results to make your business stronger and your life easier.

WOULD YOU BUILD YOUR OWN CARDIO EQUIPMENT? BELIEVE US, AFTER 32 YEARS IN THE BUSINESS WE KNOW THAT DEVELOPING A WORLD-CLASS GROUP EXERCISE SYSTEM IS AT LEAST AS HARD!

PartNer WIthstreNGth

Is it a risk? If you had LES MILLS® programs might you be worried that your prospects wouldn’t be able to distinguish you from your competition? How will you differentiate your offering? Not by being worse. Only a D-grade business coach would advise Joe’s Sports Shoes to quit stocking Nike footwear to gain a competitive edge. Making Joe’s own brand running shoes might well set you apart – but for all the wrong reasons. You wouldn’t build your own treadmills just to be different. You choose the best you can afford from world-leading manufacturers. It’s the same with Group Exercise. Partnering with the best in the world builds strength.

WhIch progrAm PacKaGes are rIGht for you?

Do you have “best in category” programs for the activities members and prospects are most interested in?

While each club community has a variety of programs, research shows there are five basic genres driving 75% of global Group Exercise attendance

• Strength and weights (21%)• Cycling (19%)• Mind body (14%)• Dance (12%)• Martial arts (9%)

Are you interested in launching new program(s) either to primarily increase retention and strengthen your current positioning, or to differentiate your offer and attract new types of members?

• For retention and positioning strengthening: go with program(s) naturally matching your club positioning and main target markets

• To differentiate your offer and target new types of members: go with program(s) off your natural positioning

• Whatever your primary goal, LES MILLS® can help you achieve it with our scientifically-based programs and proven Group Fitness Management System

questIoN questIoN1 2

CXWORX™ is a short, sharp workout, backed by core conditioning research from Pennsylvania State University, that strengthens and tones the body. It hones in on the torso and sling muscles that connect the upper and lower body. It’s ideal for tightening the tummy and butt, improving functional strength and assisting in injury prevention.

Due to its broad appeal, CXWORX attracts big numbers across all time slots. Best practice suggests scheduling it at peak or shoulder times once or twice a day. Given the 30-minute format, lunchtime classes are ideal.

Did you know?CXWORX can be used as a fee-based, small-group training program. Many facilities are having success with this both in and out of the Group Exercise room.

BODYPUMP® is the original barbell class, designed and scientifically proven to strengthen the entire body. This 60-minute workout challenges all major muscle groups by using the best weight-room exercises including squats, presses, lifts, and curls. Great music, awesome instructors, and individual choice of weights inspire participants to perform 800 reps per class and get the results they came for, fast!

Due to its broad appeal, BODYPUMP attracts big numbers across all time slots.Best practice suggests scheduling it a minimum of 7 to14 times across the week to maximize attendance. Most clubs offer at least 2 classes per day.

Did you know? BODYPUMP participants visit 4.3 times per week on average versus the industry average of less than twice a week for non-Group Exercise club visits.

RPM® is an indoor-cycling workout where participants ride to the rhythm of powerful music. The inspiring team coach leads the pack through hills, flats, mountain peaks, time trials, and intervaltraining. Participants sweat and burn to reach an endorphin high in 45 minutes.

Due to its broad appeal, RPM attracts big numbers across all time slots. Best practice suggests scheduling it 9 to 14times throughout the week to maximize attendance. Most clubs that have dedicated cycling studios offer 3 to 7 classes a day.

Did you know?Many clubs charge a booking fee for RPM that brings in thousands in ancillary revenue per week.

™

BODYFLOW® is a yoga, tai chi, and pilates workout that builds flexibility and strength, controlled breathing, and concentration through stretches, moves, and poses to music. This creates a holistic workout that balances and harmonizes the body, leaving participants centered and calm.

Due to its broad appeal, BODYFLOW attracts big numbers across all time slots. It’s very popular in the morning, at shoulder times, and during weekends. Best practice suggests scheduling BODYFLOW a minimum of 5 to 7 times through the week.

SH’BAM® classes provide the ultimate fun and sociable way to exercise in 45 minutes. Simple dance moves with chart-topping popular hits enable participants to shape up and let out their inner star – even if they’re dance challenged!

SH’BAM attracts maximum numbers during peak and shoulder times on weekdays and weekends. Best practice suggests scheduling SH’BAM 5 to 7 times a week.

BODYVIVE® is a fun, low-impact, whole-body workout that improves fitness and core strength, using body weight, BODYVIVE tubes, and balls for extra resistance. Great music, group interaction, and a skilled instructor inspire participants to get fit for life.

BODYVIVE attracts maximum numbers during peak and shoulder times on weekdays and weekends. Best practice suggests scheduling BODYVIVE at least 3 to 5 times a week.

BODYJAM® is a cardio workout offering an addictive fusion of the latest dance moves with the hottest new sounds, putting as much emphasis on having fun as breaking a sweat. Funky instructors teach participants how to move with attitude through this 55-minute class.

BODYJAM attracts maximum numbers during peak and shoulder times on weekdays and weekends. With a charismatic instructor and strong marketing it can also perform strongly off peak. Best practice suggests scheduling BODYJAM at least 3 to 7 times a week.

BODYCOMBAT® is a fiercely energetic cardio workout inspired by martial arts such as karate, boxing, tae kwon do, tai chi, and muay thai. Supported by driving music and energizing instructors, participants strike, punch, kick, and kata their way through calories to superior cardio fitness.

BODYCOMBAT attracts maximum numbers during peak and shoulder times on weekdays and weekends. Best practice suggests scheduling BODYCOMBAT at least 5 to 7 times a week.

BODYSTEP® uses simple movements on, over, and around a height-adjustable step. Participants get huge motivation from popular music and uplifting instructors. Cardio blocks push fat-burning systems into high gear, followed by muscle-conditioning tracks that shape and tone the body.

BODYSTEP attracts maximum numbers during peak and shoulder times, weekdays and weekends, particularly mornings. Best practice suggests scheduling at least 3 to 5 times a week.

BODYSTEP Athletic is another format offered as part of the BODYSTEP license. This variation to the program is perfect for members seeking a challenging, results-focussed workout.

BODYATTACK® is a sports-inspired cardio workout for building strength and stamina. High-energy interval training classes combine athletic aerobic movements with strength and stabilization exercises. Dynamic instructors and powerful music motivate participants toward their fitness goals.

BODYATTACK attracts maximum numbers during peak and shoulder times on weekdays and anytime on weekends. Short format or low-impact options are successful for mornings and lunchtimes. Best practice suggests scheduling BODYATTACK at least 3 to 5 timesa week.

With LES MILLS GRIT™ Series we make it easy for your facility to offer world-leading, high-intensity interval training and to reap the rewards of fee-paid team training

The LES MILLS GRIT Series features three 30-minute programs:

• LES MILLS GRIT Strength - Builds strength and lean muscle

• LES MILLS GRIT Plyo - Creates a powerful, agile, and athletic body

• LES MILLS GRIT Cardio - Burns fat and rapidly improves athletic capability

hIgh-INteNsIty INterVAl trAININg Is the hottest thING to hIt the fItNess

INdustry IN yeArs. It’s populAr BecAuse It gets results – Athletes kNow It,

scIeNce proVes It

taKe thINGs to the NeXt leVel

wIth les mIlls grIt™ serIes oN your tImetABle you wIll:• Introduce a new category to your facility (or significantly strengthen any existing high-intensity interval training offering)

• Offer the very latest innovations in fitness and drive amazing member results

• Inspire new and younger members, effectively target men, and appeal to those who are short on time

• Provide members with highly addictive exercise experiences, strong social bonds and a club within a club

• Benefit from the option of adding secondary income from fee-paid team training

• Create real variety and on-going member engagement with three unique programs, each updated quarterly

LES MILLS® is committed to building our brand and growing demand for our classes. That’s why we’ve teamed up with Beachbody®, the world’s number one provider of home workouts, to create at home versions of BODYPUMP® and BODYCOMBAT® (LES MILLS PUMP and LES MILLS COMBAT). We’ve seen first-hand the power of brands who spend millions of dollars using infomercials to drive consumer awareness. Partnering with Beachbody will introduce a nation-wide audience to the LES MILLS brand and give them a taste of our classes. This exposure will create momentum and help to drive many more people into your club.

drIVINg PeoPLe INto cluBs through

powerful coNsumer mArketINg

cLothING raNGeLES MILLS® Clothing combines the best in cutting edge functionality and technology with the latest fitness trends, delivering stylish lifestyle wear that transitions effortlessly from the gym to the street.

Regularly refreshed ranges feature program-inspired pieces of performance wear, keeping members looking and feeling part of the LES MILLS Tribe while doubling as fashionable consumer pieces.

Created by top international sportswear designers using the latest technical fabrics, our ranges are designed to enhance members’ workouts, and keep them looking hot and feeling cool while doing it, with clothing that maximizes freedom and movement whilst drawing moisture from the body. Sleek, dynamic and powerful, LES MILLS Clothing collections deliver ultimate performance at the gym and beyond.

hoW a PartNershIP WIthcreates GroWth

ATTENDANCE& MEMBERSHIP GROWTH

Launch Event 1> Member retention

Quarterly Relaunch Event 2> Member acquisition

Launch Event 2(optional)

Quarterly Relaunch Event 1> Member retention & acquisition

Growth starts with the organization of a great launch of your programs, to excite the interest of existing members and create a buzz in your club. Each quarter, LES MILLS® programs are refreshed with new music and new choreography. This gives you the perfect opportunity to host an event in your club to re-launch the program, and to grow retention through members’ motivation and membership sales through referrals. Post launch, the quality of the programs and instructors – supported by world-class marketing – will help ensure regular member attendance at classes.

lAuNch support plANsImple. eXcItINg. effectIVe.From day one, you’ll be supported by a member of the LES MILLS® tribe who will assist youwith the process before, during, and after your first launch event to achieve these five outcomes and to ensure you see optimal results from your new program(s) on an on-going basis.

1 2 3 4 5Setting clearand measurablegoals for yourGroup Exercisedepartment andthe launch of yourprogram(s).

Establishingstrong productknowledge foryour membershipconsultants andfront desk team.Making sure theyknow how tobest leverage theprograms withyour membersand prospects.

Introducing yournew programsto your existingtimetable. Helpingyou decide howmany classes youshould launch andidentifying whereto put them onyour timetable tocreate optimalgrowth inattendance.

Selecting andrecruiting newinstructor talentbefore the initialtraining.

Organising a greatlaunch event,marketing, andselling plan tocreate the bestpossible platformfor growth.

WorLD-LeaDING

Whatever your goals and vision, you need a strong team to help you get there. The most important factor in the success of your programs is the quality of the instructors who teach them. Great instructors drive thousands of attendances each year.

Partnering with LES MILLS® will help you:

• Build a brand that attracts new talent• Quickly grow the skills and motivation of your team• Ensure team training is constantly up to date• Guarantee quality and consistency to your members and guests• Keep your team engaged and inspired

INstructor recruItmeNtaND traINING

solutIoNs

les mIlls® supports you wIth the# 1 chaLLeNGe IN the INdustry – recruItINg New INstructors

les mIlls® INstructortrAININg system

National Presenter and Trainer Bootcamp

Advanced and Elite LES

MILLS Instructor Certification

Advanced Training (AIM 1 and 2

modules)

2-day initial training module (‘clearance

to teach’)

International LES MILLS Instructor

Certification

Selectionprocess

Ongoing Quarterly Training

NationalTrainer

Instructors in the USA receive ACE & AFAA education credits on completing any LES MILLS® training module.

INstructors loVe

there Are 90,000 les mIlls®-traINeDINstructors across the WorLD Who are PassIoNate ABout our progrAms – ANd more Are IN trAININg eVery dAy.

“I cannot say enough good things about LES MILLS and the tools they give you to be the bestyou can be.” – Don Murphy, USA Managing Partner at Hudson Valley Gold’s Gym Organization & National Presenter BODYPUMP® and BODYCOMBAT®

“LES MILLS has allowed me to create some life changing fitness experiences for people.” - – Amanda Scales, USA - BODYSTEP® ProgramCoach & BODYATTACK® National Trainer

“After having taught 62 BODYPUMP releases over the past 16 years I have to say that it just keeps getting better. Thanks.” – Karen Finucan, NSW Australia. BODYPUMP Instructor Fitness First

“Everything is given to you. It’s already perfect and you know that it works which just takes so much stress away. I feel liberated and confident.” – Michelle Dean, Australia. BODYPUMP, BODYJAM®, BODYCOMBAT & SH’BAM® Instructor

“I teach a large BODYJAM class of 45+ people each week and they love the choreography and I love bringing it to them so Thank You for bringing it to me.” – Jewel,Canada. BODYJAM Instructor GoodLife Fitness Clubs

smArttech

LES MILLS® is in a unique position to bring innovation to the equipment central toTHE GROUP EFFECT, drawing on our unparalleled knowledge of Group Exercise to deliverthe best possible results from every workout. Reducing transition times. Improving form. Andusing smart design to push the limits.

Our revolutionary SMARTBAR™ weights system has been ergonomically designed to deliver the best possible results from strength workouts.

In 2013, our brand new innovation completely reimagines the original step. SMARTSTEP™ boasts a multi-directional surface, enhanced stability and an optional incline feature. It’s scientifically designed to get the most out of even the toughest LES MILLS classes.

Strong. Dynamic. Integrated. Smart.

Register your interest at lesmills.com/smartstep

Now there’s AN eAsy wAy to INcreAse your cApAcIty bY offerINg eXtrA les mIlls® clAsses outsIde peAk tImes.Transform your Group Exercise capability by giving your members more of what they want, when they want it.

Bundling robust technology with the powerful motivation of high definition action film, LES MILLS® VIRTUAL brings the world’s best classes and international instructors directly to your club. You choose the class, you choose the time.

Reliable, flexible, simple. The power of the group. In onesmall box.

lesmills.com/getvirtual

aLLNeW

THE WORLD’S BEST CLASSES. ANYTIME.

WorLD-cLass mArketINg ANd promotIoNAl

solutIoNseVerythINg you Need to host AmAZINg group eXercIse eVeNts thAt wIll AttrAct New memBers aND promote your progrAms.

The LES MILLS® Group Fitness solution gives you free access to a huge collectionof valuable marketing and promotional resources. We are continually working on new ways to help you inspire your members and prospects. Currently, we’redeveloping online tools which will allow you to customise material with your ownclub logos and messages.

braNDcAmpAIgNsPostersBannersWindow clingsBillboardsFloor decalsBathroom mirror/locker stickersBumper stickersClass passesEmail templatesWeb bannersSocial media assets

Bottle Stickers

Posters

Promo Video

progrAm sPecIfIc mAterIAlProgram logos/Timetable logosPromotional videosLearn the moves videosPostersBannersWindow clingsBillboardsFloor decalsBathroom mirror/locker stickersBumper stickersClass passesInformation brochuresPregnancy brochuresWeb bannersSocial media assets

Brochures

Posters

Facebook

Social Media

quArterly mAterIAlSizzler videosPostersFloor decalsBathroom mirror/locker stickersBannersWindow clingsBillboardsT-shirtsEmail templatesWeb bannersSocial media assets

cruNchINg the NumBers

It’s always going to be a question of value, isn’t it? As a pure cost, you’ll pay the equivalent of a couple of pieces of equipment every year to have LES MILLS® programs in your club.

However, depending on your pricing, you’ll have that back from a few extra memberships saved, renewed, or generated through the increased motivation and results your members and their friends will get from LES MILLS programs. Some facilities maximize the support tools provided with the programs and have tripled their total revenues – fact! Consider the cost of not investing in LES MILLS programs? What’s the hidden cost of not improving your attendances? Less motivation and poorer results for your members, and fewer renewals and referrals for you.

IF YOU WANT MORE PEOPLE TO EXERCISE IN YOUR FACILITY MORE OFTEN, LES MILLS OFFERS THE TOTAL GROUP EXERCISE SOLUTION AT A VERY LOW COST.

tAke your fAcIlIty to the NeXt leVel WIth WorLD-LeaDING group eXercIse solutIoNs

Contact your local LES MILLS® Agent today.lesmills.com/pro

oVer 45 yeArs of eXperIeNce IN the fItNess INdustry, IN 15,000 cluBs IN 80 couNtrIes, hAs showN thAt cluBs thAt ruN les mIlls® group fItNess hAVe more motIVAted memBers, who AtteNd more ofteN.Research shows that LES MILLS® licensed facilities have 500 moremembers per club than the global average1

LES MILLS class participants visit twice as often as the average club member2

71.8% of LES MILLS participants say they intend to retain membership of their club in 12 months’ time3

Average Group Exercise attendance at LES MILLS licensed clubs is 33% of totalattendance versus an industry average of 10–20%1

90% of LES MILLS class participants are likely to recommend LES MILLS programs to their friends and family3

sales, referrals, attendance and renewals - all right there.

Visit www.lesmills.com for more information or to arrange a visit from one of our agents.

1. Scoreboard global survey 20112. Nielsen (2010); IHRSA (2011)3. Nielsen: Les Mills Consumer Survey (2010)