lerøy genereal presentation
DESCRIPTION
A general presentation of Lerøy Seafood Group and Hallvard LerøyTRANSCRIPT
www.leroy.no
Lerøy Seafood Group
Hallvard Lerøy AS
www.leroyseafood.com
• Lerøy Seafood Group can trace its operations back to 1899.
• In 1939 Hallvard Lerøy AS was established.
• Since 1999 the Group has acquired substantial interests in various domestic and international enterprises.
• In 2002 Lerøy Seafood Group ASA was listed on Oslo stock Exchange
• Full range seafood exporter.
• #2 global farmer of Atlantic Salmon
• #1 Norwegian farmer of trout.
• 220,000tons of seafood
History – Since 1899
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Lerøy Seafood Group
• 11.5% share of Norwegian seafood export value
• 16.8% of Norwegian salmon export
• 25.4% of Norwegian value added salmon export
• Total of 1,883 employees
• Sales and distribution 438
• Production and farming 1,445
• Associates 415 (not consolidated)
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”Lerøy in every kitchen”
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0
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2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
1980 1985 1990 1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Turnover LSG NOK9,1billion (USD1,6billion)
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Scotland
Norway
France
Portugal
Finland Sweden
Turkey
North America
China
Japan
Farming
Production
Sales & Distribution
Lerøy Seafood Group - Global organization
The
Netherlands
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Lerøy Seafood Group – Processing in Europe Lerøy Aurora
Lerøy Smögen
Roede Vis
Lerøy Lyon
Lerøy Alarko
Lerøy Fossen
Lerøy Innovamar
Lerøy Arras
Sinkaberg
Lerøy Midnor
Austevoll Fiskeindustri
Brandasundet
Rex Star
Scottish Seafarm
Lerøy Spain
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Sales per market 2012
EU51,5 %
Asia Pacific11,8 %
Norway16,2 %
USA and Canada7,0 %
Rest of Europe12,5 %
Others1,0 %
More than 70 countries
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Sales per product 2012
Whole salmon
43,8 %
Processed salmon
28,0 %
Whitefish
8,5 %
Pelagic fish
0,7 %
Others
4,9 %
Shellfish
5,2 %
Salmontrout
8,8 %
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Integrated value chain
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Farming in Norway
North pole Norway
**)
Company Ownership Licences Mill. smolt 2010 2011 2012 2013E
share No individuals GWT GWT GWT GWT
Lerøy Midnor AS 100 % 30 9,5 34 000 35 900 34 400 36 000
Lerøy Aurora AS 100 % 17 7,5 20 300 18 100 20 000 22 000
Lerøy Hydrotech AS 100 % 24 7,0 25 200 26 400 27 500 27 000
Lerøy Vest AS 100 % 34 14,2 34 300 34 500 38 700 39 000
Sjøtroll Havbruk AS 50,71 % 25 8,4 3 000 21 700 32 900 30 000
Total Norway 130 46,6 116 800 136 600 153 400 154 000
Norskott Havbruk AS (UK) 50 % 7,0 13 500 10 900 13 600 12 500
Total 53,6 130 300 147 500 167 000 166 500
Consolidated, farming
Affiliated, farming
*) Acquired and consolidated as from November 2010 **) LSG’s share
*)
Production Salmon and trout
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New smolt facility, Belsvik, Sør-Trøndelag
• Recycling facility
• Capacity of 14 mill smolt
• Increased biosecurity
• Higher and stable smolt quality
• Stable supply all year – 6 outputs
• Environmental advantages
• Low energy use
• 0 emissions
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New factory in Arras 2013
New factory in Madrid
Sjømathuset in Oslo
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Product developement
Category development through INNOVATION
Leröy Smögen Seafood AB
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Retail news - Fiks
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SANDWICH SLICED SMOKED SALMON & TROUT
LERØY FINEST
WHITEFISH
SHELLFISH
Retail news - sushi
Future fish counter
Future - Finland
Future - Stockholm
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Future China
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Aurora Salmon
Premium Norwegian Salmon according to Japanese preference
for sushi salmon.
Tailored taste, texture, fat and marbling.
The fastest salmon to Japan.
- Your Special Treat -
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•Based on 200 years of knowledge in fishing and smoking traditions
•Traditional dry-salting for a firmer texture and better taste
•Use fresh fjord trout from the region
•Local alder wood create a unique taste
•Largest smoke house in Norway.
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Fossen Fjord Trout, Smoked & Marinated
The best smoked Fjord Trout! Fossen serves 50 million meals every year!
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• The Rolls Royce of trouts.
• Striking red colour!
• Genetically smaller fish than salmon.
• Shorter muscle fiber in the meat compared to salmon mean the fjord trout tastes more tender and velvety.
• Unique origin story. Swimming in water from a Norwegian Glacier.
Lerøy Fjord Trout - Kissed by a Glacier
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Lerøy Fjord Trout – Kissed by a Glacier
Pho
to: F
rode
Le
ikvo
ll
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Suceeding together
• SERVICE
• PARTNERSHIP
• QUALITY
• SUSTAINABILITY
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Going forward
Drive innovation in the industry
• Within farming operations
• Within product and category development
• Within entering new markets
Utilize our vertical integration
• Strong competitive edge with products with high traceability
• Provide flexibility and cost efficient solutions for customers
Strong environmental focus
• Our operations are eternal
• We must ensure our products are as “clean” as today also in eternity
Strong operational focus
• Strong continued cost focus despite improvement in prices
• Local «ownership» of assets
• We strive everyday to perform better today than we did yesterday.
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New websites at www.leroyseafood.com
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www.leroyseafood.com