SOLUTION OF IMPROVING BUSINESS FOR LEMON TEA SHOP

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BUSINESS PLAN

Introduction

Analyzing the problem

Solutions

Conclusion

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“Tra chanh chem gio” (lemon tea for chit – chat) has become one of the “elegant” hobbies of Sai Gon youths. It is not the traditional dish, but it is more and more attractive to the teenagers, young adults as well as tourists travelling to Sai Gon.

We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspirefor stories in the most prosperous time. With fresh glasses of lemon teain our lemon tea shop, you can chat the entire evening and are notafraid of your health.

However, our shop has recently face to face a serious problem. There isa rumor that many owners of lemon tea shops have used unsanitarymaterials, chemicals instead of hygienic natural materials to makelemon tea. It has big effect on human ‘s health. So many people havebeen afraid of drinking lemon tea when coming to our shop as well asother shops, which made our revenue go down.

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STRONGTHEN

• Ensure quality, hygiene and foodsafety

• Shop’s product is lemon tea – a gooddrink for health, suitable for Sai Gonweather

• High quality, professional, friendly youngwaiters and waitresses

WEEKNESS

• Don’t make customers believe our lemon tea shop

OPPORTUNITY

• Close relationship with customers• Shop holders have good relationship

with schools’ social clubs, so that wecan be easy to operate with them inorganizing events at TOP shop.

• Shop has being new decorated tomeet students’ style.

THREATEN

• Appearing a rumor that many ownersof lemon tea shops have usedunsanitary materials, chemicalsinstead of hygienic natural materials tomake lemon tea

• Revenue of our shop has gone down• Customers come to our shop to drink

lemon tea fewer and fewer

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STEP 1

We have to determine that our target customer are students,the youth and especially social clubs of schools or colleges sothat we can have suitable plan to serve them best.

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NSSTEP 2

To set customer’s mind at rest aboutthe origin of lemon tea ‘s materials, wewill paste the food hygienic certificateon the wall of our shop.

A certificate is a good idea to prove ourproduct’s high quality. Seeing acertificate in the shop makes peoplefeel safe and confident to use lemontea.

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NSSTEP 3

We will redecorate our shop with freshcolors, models, photos about lemon tea

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We will design our shop with some games such as unocard games, seahorse chesses,….or with somebooks, novels….so as to meet our customer’s relaxneed, mainly students.

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NSSTEP 3

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Our shop also is equipped a projection screen to showhow to make fresh lemon tea of our shop

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NSSTEP 4

We invite frequenters to drink our lemon tea and they willsupport us for the product launch

In special occasions or “happy hour”, our shop has discountpolicies with membership card, promotions…to attractcustomers.

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NSSTEP 5

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We have many plans to make our shop become a place toorganize contests “Make clean lemon tea” in order to makegood image and attract customers, increase sales.

With our relationship, we will conduct to link to clubs inschools to help them organize or supply them with the placeto hold events…

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With some such ideas, we trust that our shop will relieve

customer’s mind. Customers will not worry about anything whencoming to our lemon tea shop. We hope that our lemon tea shopwill be a bridge between youths coming from other districts

If you are a foreigner and want to study Vietnamese, come toour lemon tea shop and you will get a lot of interesting things.