BY KYLE JONES

Left 4 Dead 2 Research

Introduction

For this assignment we had to conduct research on a video game of our choice.

I decided to look at left 4 Dead 2. The results are following. In a form of primary and secondary

research.

Secondary Research

Released on the 1st November 2009. The game is a product of Valve

productions. It sold over 22 million copies in total. Left 4 Dead 2 ranked fifth in purchase

intent out of all upcoming games. The game is on PC and Xbox 360.

Primary research

http://www.surveymonkey.com/s/3PLW97X

I created a questionnaire to see what other people thought about Left 4 Dead 2.

The results will be shown later in this presentation.

1. What Gender was the audience

80%

20%

Gender

male female

2.What age was the audience

12--13 14--15 16--17 18--19 20--21 22--23 24--25 26--29 30+0

0.5

1

1.5

2

2.5

3

3.5

Series1

60%40%

AGE12--13 14--15 16--17 18--1920--21 22--23 24--25 26--2930+

3.Do u own left 4 dead 2

20%

80%

people who own Left 4 dead 2

yes no

4.Which console did they use

43%

14%

29%

14%

which consol do you use

xbox 360 PS3 PC NON

5.Did they own any related games

read dead redemption

Black ops Dead island Resedent evil Halo battlefield NON0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

6. What made them buy the game

Graphics

Advertising

packaging

Word of mouth

like first person shooters

reviews

0 1 2 3 4 5 6

what made them buy the game

strongly agree agree neither agree nor disagreedisagree strongly disagree

7.What they rated this game

1

2

3

4

5

6

7

8

9

10

0 2 4 6 8 10 12

0

0

0

1

1

1

1

0

0

1

rated this game

Series2Series1

8.What condition did the buy the game in

20%

40%

40%

what the bought the game As

new used non

9.Is the game value for money

60%

40%

Is the game value for money

yes no not aplicable