lecture for #srilanka social media day #gamatasm
TRANSCRIPT
New Tools, New Stories
The Future of Social Media
© J.R. Schnelzer© J.R. Schnelzer
Walter Cronkite School of Journalism and Mass Communication
PHOENIX, ARIZONA
Please follow me @drbillasu
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Walter Cronkite School of Journalism and Mass Communication
Walter Cronkite
Walter Cronkite His School and His Students-BA, MA, and PhD
Multimedia Reporting Programat azcentral.com
Cronkite:The Journalism School for the digital Age
1,400-plus students
Downtown Phoenix campus
45 faculty members
Bachelor’s, master’s and
PhD degrees
Multimedia Reporting Programat azcentral.com
The Journalism School for the digital Age:The Cronkite DifferenceA “teaching hospital” approach gives students hands-on experience in innovative, full-immersion professional programs.
Students are trained in digital and entrepreneurial journalism, preparing them not only for the jobs of today but ready to create the jobs of tomorrow.
Top journalists recruited from the nation’s best newsrooms teach, guide, mentor and inspire students. Professional partnerships with media organizations around the country
Dr. Bill’s Radio News Background
KBYR-AnchorageKIMI-Boise
KBYU- Salt Lake/ProvoKSL-Salt Lake City
UPI Audio- New YorkAP Network Radio-D.C.
Dr. Bill’s Professional BackgroundRadio and Television News Stations
RADIOKBYR-Anchorage
KIMI-BoiseKBYU- Salt Lake/Provo
KSL-Salt Lake CityUPI Audio- New York
AP Network Radio-D.C.
Social Media Across Cultures:
The European PerspectiveThe European Perspective
London Paris Milan 2014
LONDON
MILAN
BERLIN
Today news is
Shared Tweeted Liked Blogged
News is “Right Here, Right Now”
Changing Role of the Press
in a socially mediated, virally marketed world
Blurred News Boundaries
New IdeasNew Story Paths
Ideas lead changeera of disruptive innovation
The photos weren’t great but they met the audience need to capture and share
moments
KODAK DISRUPTED
CLAY CHRISTENSENHarvard
DISTRUPTIVE
INNOVATION
We are all looking for ideas
large enough to be afraid of
again”-Ken Burns
American DocumentaryFilm maker
We’re all looking for ideas large enough to be afraid of again
Mark forces disrupt - Starbucks
Journalists as their own brand
Social media tribes
Second Guttenberg Moment
Non-stop information streams
“Visually driven, audience sharing”
DEATH OF THE NEWSPAPER
STATE OF CHANGE?
SOCIALMEDIA
LONG BEFORE THIS LITTLE BIRD FLEW....
APPLE
MICROSOFT
New Listening PostsNew Story Ideas
Tribal JournalismActiveAudience
...keeper of their own gates
...producers of their own content
TRIBES
Era of Tribal JournalismActiveAudience...keeper of their own gates
...producers of their own content
QUESTIONS ? @DRBILLASU
Thank you Rameshv Irugalbandara!
Thank you! Comments to [email protected]
@DrBillASU
CREDITS:Slideshare presentations by
Diana Elbasha “How Do The media Cover Social Justice?” http://www.slideshare.net/dianaelbasha/media-social-justice?qid=1c3b0b8b-1dab-4f92-b101-64b3daa96ee7&v=default&b=&from_search=8
Ed Cabellon “Social Media, Social Justice, Social Beings:Shifting Paradigms in 2013 http://www.slideshare.net/edmundc75/mcpa-2012-keynote-social-media-social-justice-social-beings?qid=d3a4ebd9-1a47-47b7-a323-00d7a8a26a0a&v=qf1&b=&from_search=1