Leaving Behind the Legacy WorldLeaving Behind the Legacy WorldNext Generation Application Strategy at MT

András Szücs – IT Development Director, Magyar Telekom

Oracle Day

Budapest, 8th November 2011

11/15/2011 1

Hungary

Romania

Poland

Czech Republic

Austria

Slovakia

Hungary

Croatia

Romania

Netherlands

Germany

Bulgaria

Macedonia

We are a member of the Deutsche Telekom group.

DT owns 59,2%.

Croatia

Bulgaria

Greece

Albania

Montenegro

SerbiaBosnia-Herzegovina

Integrated

POP

We run a complex portfolio

TV27%

Fixed BB40%

Fixed voice65%

Mobile voice45%

Mobile BB47%

MT market share as of August, 2011

IT industry is changing – we must keep pace

New technologies (e.g. Cloud, SaaS, Social

media)

Changing workplace

„Business Declining IT Customer security

New business models e.g. OTT & smart

sim.

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„Business enabler”

Declining IT industry costs

Customer security

We are getting closer and closer to One IT@DT

Efficientresource

management

Applicationclean up & retirement

Seamlesscustomer

experience

5

Standardization

Competencecenters

Business process

simplification

We have to leave the IT legacy world behind tomaintain our competivity.

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maintain our competivity.

The story began in 2006…

! ! !"! he Customer !

� PSTN

� VoIP

� VoCATV

� CATV

� DVB-C

� IPTV

� Fixed line internet

(DSL, Cable)

� Mobile internet

� Content Services� Turnkey

ICT Solutions

� Mobile voice

& data, 3G

Once upon a time in 2008

One management

Common strategy

and business

goals

Customer based

segmentation

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segmentation

„One” face

towards the

customer

Integrated

products

MT IT architecture is highly complex due to theintegration of different legacy landscapes

� 4 CRM systems

� 7 Billing systems

� 131 IT applications

� 47 T-shops/870 PC-s� 47 T-shops/870 PC-s

� 1600 servers/13000 PC-s

� 7 datacenters on 3200 sqm

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Evolution or revolution?

COTS orinternal

development?

Business orIT driven?

Vendor orintegrator

first?

Scope?

Customer

Product

CatalogOrder Charging

A quick win solution - the „Candy Model” in 2008 - 2010

Customer Billing

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BillingBilling

Customer

management

& service

presentation

Product

Catalog

Product

Catalog

Order

Order

Charging

Charging

Customer

Customer Billing

Customer

Product

CatalogOrder

Chargin

g

The long-term solution - how to squeeze the middle of the candy?

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Customer

management

& service

presentation

Product

Catalog

Product

Catalog

Order

Order

Charging

Chargin

g

Billing

Business transformation instead of IT system replacement

Get ready for the „Next Generation”

challenges

Reduce Business and IT complexity

Change product-technology

orientation to customer experience

orientation

13

Get ready for international and DT Group level program

participation

Business + IT cooperation versus IT

operation

Select Partners and not Vendors

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… and the Pillangó was born.

Growing from local to international

BPR & BUSINESS TRANSFORMATION

INTEGRATION

Pillangó ProgramPillangó Program

CRMBILLING

& EPC

NG CRM –

KERNEL

NG CRM –

LOCALISATION

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LEGACY DEVELOPMENT

INTEGRATION

Final decision was to implement the Siebel CRM

together with MK, CZ and SK…

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… and the NGCRM was born.

Effective Kernel / Localization Delivery with local agility through configuration

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