leather final changes

7/27/2019 Leather Final Changes

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LEATHE

RPRODUC

TSINGERMAN

Y

International Business

Prof. Balasubramaniam



Group members

NAME ROLL NO.

Maitreyee Chalke

Mayur Gharat

Shruti Surve

Tejas Vasa

Pravin Patil

05

21

57

58

99



The country we know as Germany todaywas throughout history mostly anassociation of states.

Nazi Germany lasted 12 years (1933-1945).

In spite of being one of the defeatedcountries, its economic recovery was

quick after 1950 and it becomes thethird economic world power.



Government

• Type: Federal republic.

• Founded: 1949 (Basic Law, i.e., Constitution, promulgated onMay 23, 1949). On October 3, 1990, the Federal Republic of Germany and the German Democratic Republic unified inaccordance with Article 23 of the F.R.G. Basic Law.

• Major political parties: Social Democratic Party (SPD); ChristianDemocratic Union (CDU); Christian Social Union (CSU); Alliance90/Greens; Free Democratic Party (FDP); Left Party (LP).



Overview of Germany

• Germany is in the middle of Europe. It is bordered byDenmark to the north, and it also shares borders withthe Netherlands, Belgium, Luxemburg, France,Switzerland, Austria, the Czech Republic and Poland.

Its capital is Berlin.• At the end of World War II, the occupying powers

divided Germany. On May 23, 1949, the FederalRepublic of Germany was created along with its BasicLaw, or constitution.



• The eastern part of Germany -- which used to becalled the German Democratic Republic, or GDR --was created by the Soviet occupying forces and wastied what was then known as the East Bloc.

• The Berlin Wall was built to divide East and WestGermany

• Germany today has very multifaceted art, music,theater and literary scenes. Old masters garner as

much respect as young newcomers.



Main office holders

Office Name Party Since

PresidentChristianWulff

ChristianDemocraticUnion

30 June 2010

ChancellorAngelaMerkel

ChristianDemocraticUnion

22 November2005

Othergovernment parties

FreeDemocraticParty

Christian

Social Union

Political Hold



wWHY GERMANY?

• Fifth largest purchasing powerparity is Europe

•

Favourable Government Policies• Weather conditions

• Advance market economies

• Changing lifestyle



Location

• Germany is a country in central Europe,stretching from the ALPS, across the NORTHEUROPIAN PLAIN to the North sea andthe Baltic sea.

• The territory of Germany covers357,021 km2 (137,847 sq mi), consisting of 349,223 km2(134,836 sq mi) of land and7,798 km2 (3,011 sq mi) of water.

• Germany has the second largest population inEurope (after the European part of Russia) andis seventh largest in area.



The Climate in Germany

Varies according to the area of thecountry, the east to the west area.

Winters are very cold. Lakes and

channels freeze during the winter months.

Abundant rains throughout the year,specially in the month of July.

Temperatures range between –6ºc in thewinter and 24ºc in the summer.



DEMOGRAPHY•

Population: 80,219,695 (german census 2011)• Population growth rate:-0.19 (2013)

• Birth rate:8.37 births/1,000 population (2013)

• Death rate:11.17 deaths/1,000 population (2013)

•

Net migration rate: 0.89 migrant(s)/1,000 population (2013)• Infant mortality rate:3.48 deaths/1,000 live births (2013)

• Persons employed :39.88 million.

• Education: literacy 99%.



Pest analysis



LEATHER ???????

• The Leather Industry holds a prominent place in the Indian economy. This sector is known for its consistency in high exportearnings and it is among the top ten foreign exchange earners for the country.

• With an annual turnover of over US$ 7 billion, the export of leather and leather products increased manifold over the pastdecades and touched US$ 3.40 billion in 2009-10, recording a cumulative annual growth rate of about 5.43% (5 years).

• The Leather industry is bestowed with an affluence of raw materials as India is endowed with 21% of world cattle & buffaloand 11% of world goat & sheep population. Added to this are the strengths of skilled manpower, innovative technology,increasing industry compliance to international environmental standards, and the dedicated support of the allied industries.

• The leather industry is an employment intensive sector, providing job to about 2.5 million people, mostly from the weakersections of the society. Women employment is predominant in leather products sector with about 30% share.



Fortune Leather Product

Range of exquisite Leather accessories

• Leather Belts

• Handbags / Business Cases

•

Leather Footwear



MEN’S LEATHER BAG

WOMEN’S LEATHER BAG



LEATHER BELT’S

MEN’S WOMEN’S



LEATHER SHOES



All ourproducts

aremanufactured by usinghigh quality

leather.

All leathersare

vegetabletanned andare handpolished.

All productsare stocked in

limited

quantity toavoid

damagescaused by

high

temperature

About our products



The establishment of Indo-German traderelations are particularly characterized byintensive co-operation in the field of economy.

Due to their high technological standards,efficient business execution and long term

commitment, German companies in India haveearned themselves an excellent reputation.

Germany currently is India's fifth largest tradingpartner.

Indo-German Trade Relation



GovernmentSupport Measures

Leather sector is one of the “Focus Sectors” under Foreign Trade Policy

of the Govt. of India

Funding support provided towards export promotion & market

development activities.

Import of specified machinery for use in leather and footwear industry

allowed at a 5% concessional import duty.

Basic customs duty exempted on machinery or equipment for Effluent

Treatment Plants in leather industry.

Simplified import/export procedures – quick customs clearances



Export Markets



India’s export of leather and leatherproducts for five years



India’s Leather & LeatherProducts Export Basket (2012-

13)



Country-wise share in Total Leather& Leather Products Exports from

India (2012-13)



Germany importers

• China is the major supplier to the EU with a total of US$ 2,164million in 1997 or almost half of the EU imports of all leathergoods. Next to China, India, other EU countries, Hong Kong,Vietnam and the USA are important suppliers of leather goods.

• COMPETITORS-

Hoffmans Richard & Co

C.R. Rasmuss & Co

Milad Export

Universal Bossert & Co



STPD



Leather Exhibitions

Fashion Magazines

Fashion ShowsWebsite

Tie up with HARLEY DAVIDSON

Albatros Festival

Promotion



Cost Plus Pricing Method :

Average cost of production and marketing iscalculated first.

Cost includes the cost of raw materials, cost of manufacturing, cost of packing, cost of distribution, selling cost, taxes and so on.

Selling price per unit = Total unit cost + Expected margin of profitper unit.

Pricing



• When we get order, all products are

checked, labelled, embedded andequipped with a cotton bag thatyou can use for stock items.

• Products are packed in boxes and,eventually, wrapped in plasticmaterial.

• Then boxes are shipped.

istribution & Packaging



Transportation



Warranty

• All our products are 12 months guaranteed.

• When you need of our service, you have to write us, specify which typeof problem and eventually send to us one or more images of brokenparts. At this time, we ask to you to send to our factory your item forrepairing or substitution or, if possible, we can send to you all

replacement parts if is an easy operation for you to change it.• However, after this period, we offer all spare parts by requesting to us

or by sending to our factory your product.



THANK YOU

leather final changes

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