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LEARNING FRIENDS

PEOPLE

For Learning Friends:CEOCo-founder

Ann H. McCormick, Ph.D.CEO

Ann founded the Learning Company, a children'seducational software company after teaching andconducing research with children in poverty area schools.She shaped the design of the company's first 16 products,including Reader Rabbit and Rocky's Boots, all of whichwon national awards and high critical acclaim. TheLearning Company launched a new category of softwareand a leading national brand. With Karen McCown, Annfounded Learning Friends, a company launching the nextgeneration of web based software for learning.

Ann has advised education and technology leaders in 15nations. She has consulted to Apple Computer, IBM, ATT,Pacific Bell, Northern Telecom and SRI International. Shewon grants from the National Science Foundation, the U.S.Department of Education, the Hewlett Foundation and theWalter S. Johnson Foundation.

Ann has given invited lectures in education, design,computer science, and business at Stanford, Harvard andthe University of California at Berkeley, where shedelivered the 100th Anniversary Commencement Addressfor the School of Education.

Ann writes textbook chapters and articles, appears ontelevision shows such as a PBS special and Donahue.Articles about her work appear in Scientific American,Fortune, Business Week, Forbes and Psychology Today.She has won many awards, including Parent's Choice, BestSoftware of the Year from Learning Magazine, BestCreativity Title of the Year at E3 (with Gravity, Inc.). andEntrepreneur of the Decade from Junior Achievement.Ann continues to seek the essence of what’s important andwhat’s difficult to learn and to provide it for all childrenwith beauty, clarity and humor.

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For Learning Friends:Fritha is President, and created thebusiness plan with Ann.

Fritha leads the management teamfor the Pulse Math Project.

Fritha KnudsenProject Manager, Hewlett Project

Fritha served on the Creative Arts Council of the NuevaSchool and was Director of the Swatch Olympic Project, a$120 million worldwide Olympic sponsorship of the 1996Centennial Olympic Games in Atlanta. The projectincluded the architectural design and construction of theSwatch Pavilion in Centennial Olympic Park, all Olympicwatch designs and packaging, the pin program, anextensive global hospitality program, technicalcoordination with the timing division and allcommunication with other Olympic sponsors and OlympicCommittees. Fritha was Conceptual Designer for theInternational Olympic Youth Camp, bringing together 500youths from 200 nations during the games. Fritha hasproduced, directed and acted as creative director for majorevents for Sun Microsystems, Hewlett Packard, Microsoft,Intel, Charles Schwab, Macy’s and Banana Republic.

For Learning Friends:Leslie is co-directing the marketingand business development side ofthe Pulse Math Project. She hasconsulted to Learning Friends fortwo years.

Leslie CaronAssociate Project Manager, Hewlett Project

Leslie has taught Special Education serving as a ResourceSpecialist for grades K-12 in both Oregon and California.Most recently, Leslie co-founded Pippifinn.com a high ende-commerce company which sold children's toys, booksand clothing. Leslie has a MS in Education/SpecialEducation from Portland State University and a BA inTheater Arts from the University of California Santa Cruz.

MIRANDA’S MATH PROTOTYPE

For Learning Friends: TechnologyAdvisor to the Pulse Math Project

Young’s company, Pulse3D,granted a license to its core tools forcreation of the Pulse MathPrototype.

Young HarvillLead Technologist

Young Harvill is co-founder of Pulse3D, responsible for thecompany's technology vision. He holds an MFA fromStanford University, where he explored the intersection ofart and technologies, and received a research grant forwork in computer-controlled holography. A fascinationwith light, vision and illusion compelled Harvill to joinVPL Research in 1985 and to work on the first generationof Virtual Reality systems. He wrote Swivel, one of the first3D modeling and animation packages for the desktop and,with Chuck Blanchard and Jaron Lanier, pioneered the firstVR authoring environment (RB2).

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creation of the Pulse MathPrototype.

Harvill is also co-inventor of the Data Glove, and wasprincipal investigator for several patents. At Paracomp, asVP of R&D, Young built one of the first multimediacompanies in San Francisco. After Paracomp merged withMacromind to form Macromedia, Young integrated coretechnologies as a research fellow. Projects includedarchitectural design of multimedia players, and the designof next generation multimedia systems.

Learning Friends: David Fox isProducer for the Pulse Math Projectand will direct production for thecompany.

David FoxProducerDavid Fox moved from the Marin Computer Center tobecoming employee #2 at LucasArts Entertainment wherefor 10 years he designed and produced computer gamessuch as Rescue on Fractalus!, Labyrinth, Zak McKrackenand the Alien Mindbenders, Indiana Jones and the LastCrusade, scripted Maniac Mansion, and designed theexperiences for Mirage a multi-player, networked location-based entertainment system intended for theme parks. While at LiveWorld Productions/Talk City, an onlinecommunity provider, he was the Director of New Contentwhere he produced The InSite, a Web site for teens whowant to make a difference in their lives (seewww.TheInSite.org <http://www.TheInSite.org/> ). At XuluEntertainment, he produced their immersive and onlinegaming projects. David is also the coauthor of PascalPrimer, Computer Animation Primer, and Armchair BASIC.

http://www.electriceggplant.com/

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For Learning Friends:Created graphics for characters,including Mirnada Dragon, ZakRaccoon and Humm, shown here.

Frank CiroccoFounder and creative director of Lightsource Studios withFrank Gary Winnick, Frank has worked extensively in theentertainment software and commercial art markets as anartist, production designer, art directors, game designer,writer and executive producer. Worked for high-profilecompanies such as Lucasfilm Ltd., Atari, Spectrum-Holobyte, Rocket Science Games and Marvel Comics.Frank delivers exceptional results the first time.

For Learning Friends:Mary has consulted with Ann forover 10 years, and licensed herlife’s work to Learning Friends.

Mary serves as Lead Math Advisorto the Hewlett Miranda's MathProject.

Mary LaycockSenior Mathematics Consultant

Mary has written over 100 books for mathematics teachersand won many awards, including California MathematicsTeacher of the Year and the Milken Award. Mary served asa mathematics teacher specialist for over 60 years,including 30 years at the Nueva School. Her work servedas inspiration for the Standards of the National Council ofTeachers of Mathematics. Mary taught professionaldevelopment workshops in all 50 states.

Annie Fox

Annie co-founded the Marin Computer Center, then wrotea best selling book, Armchair BASIC: An AbsoluteBeginner's Guide to Microcomputers and Programming inBASIC (1983, Osborn/McGraw-Hill). She is an award-winning writer/designer of children's CD ROMs. (Putt-Putt;Madeline; Get Ready for School, Charlie Brown; and Mr.Potato Head are just a few of her titles).

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For Learnng Friends:Wrote character profiles and dialogfor Hewlett Foundation Pulse MathProject.

winning writer/designer of children's CD ROMs. (Putt-Putt;Madeline; Get Ready for School, Charlie Brown; and Mr.Potato Head are just a few of her titles).Annie created Talk City's The InSite, a place "for teens andyoung adults to turn their world around.” Her book, CanYou Relate? Real World Advice For Teens About Guys,Girls, Growing Up And Getting Along (2000, Free SpiritPublishing) is based on hundreds of emails to Terra andAnnie’s responses to them.

For Learning Friends:Clint composed the theme music,sound effects and recorded voice athis studio for Miranda's Math.

Clint Bajakian

Clint Bajakian’s experience at LucasArts Entertainmentincluded composing and sound design supervision. He co-founded The Sound Department, offering state-of-the-artaudio production services. Fluent in many musical genresincluding jazz, rock, world and electronica, Clint’sspecialty is dramatic orchestral composition as heard inOutlaws, Indiana Jones, and Star Wars: TIE Fighter. Clintwas the national recipient of the Academy of Arts andSciences film music internship.

For Learning Friends:Brian has completed severalprojects with the company,including dynamic cartoons for theAdvance lighting design project.

For Miranda's Math, Brian helpeddesign the characters, createdstoryboards for the product andillustrated the research database.

Brian NarelleStoryboard Artist

Co-star and writer for Bingo and Molly, seen throughoutNorth and South America on The Learning Channel, Brianbrings his creative talents to bear in creating charactersand writing for young children.

A former writer/director and animator for Sesame Street hehas also created over thirty educational films that havewon numerous awards, including seven CINE Gold Eagles,with such popular characters as Sooper Puppy and theWizard of No. Hubert’s Brain, a film he recently wrote,won the World Animation Celebration, as well as takinghome the Annie Award from the International AnimationAssociation for Best Short in 2001.

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Wizard of No. Hubert’s Brain, a film he recently wrote,won the World Animation Celebration, as well as takinghome the Annie Award from the International AnimationAssociation for Best Short in 2001.

http://www.narellecreative.com/

For Learning Friends:Khris helped select voice talent forcharacters and directed recordingvoice for the Pulse Math Project.

Khris Brown

Khris is a producer, casting director and director forDreamworks, Sony, Fox, Lucasfilm, Warner Brothers,THQ, GT Interactive, Shockwave.com and MTV in the last3 years. Her accolades include the Motion Picture SoundEditors Awardd for the 20th Century Fox animated feature,“Titan A.E.” Khris did casting, directing and editing voicefor Steven Spielberg’s “The Dig” and produced voice forevery LucasArts game. Her film work includes Star Wars Iand II, A.I. from Dreamworks, and many others.

http://www.kbavoice.com/

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Learning Friends Database “Under the Hood”

For Learning Friends:Sioux programmed, tested andcreated the graphical interface for the“Under the Hood Database” forMiranda's Math.

Sioux Atkinson

Sioux is Programmer and Graphic Designer forNatureImages.com, the web site for Bill Atkinson’sphotography. Sioux was also a programmer ofHyperCard at Apple Computer, Inc.

For Learning Friends:Organizational DevelopmentSpecialist, Child Developmentconsultant. For Miranda's Math,Nancy conducted the developerworkshop, design the child modeland contributed to research in the"under the hood" database.

Nancy Wolfberg

Nancy Wolfberg held key positions in marketing andsales at Sony and Wilson Learning Corp and at severalstartup companies. She helped launch the multimediaindustry with Bob Metcalfe, building awareness for theEthernet. Most recently she worked with entrepreneursinvolved in start-ups and small businesses aspiring to thenext level of growth.

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Field Test Sites

For the Hewlett Foundation project,Tonia conducted pre- and posttesting, collected children's feedback,videotaped children using the productand wrote a field test report.

Tonia Wanacek, CSJP

Tonia has been a Sister of St. Joseph of Peace for fortyyears. Her career has encompassed ministry in the fieldof Education for twenty-six of those years. During thattime she has been a teacher, indo-Chinese tutor, readingspecialist and Elementary school principal. Her career ineducation has been spent in urban, suburban and ruralWashington State. Most of her religious life has beenspent working with low income and multi-ethnicchildren. Sister also spent a number of years working inthe inner city as finance director of a low-incomeresidence for women in transition; in fund developmentfor religious communities and low income housing.Currently she is Principal of St. Paul Cathedral School inYakima, Washington. Her school was chosen as one ofseven in the Diocese of Yakima to receive the first Bill &Melinda Gates Foundation Grant to private schools.

For Learning Friends:Directed Field Testing for the Williamand Flora Hewlett Foundation Projectat the Harlem YMCA, supervising pre-testing, videotaping the children,observing children playing the projectand reporting comments of childrenas well as adults.

Merle Bush

Merle Bush has composed high-quality typesetting forover 30 years. Specializing in working with beginners,Ms. Bush gave hands-on computer immersion to over 50students for Fleet Bank’s Computer Technology andFinancial Literacy course. In 2000, she began to educateyoungsters from four years old through middle school incomputer operations at the Harlem YMCA’s After SchoolProgram. Through her association with Tech Accesseducational/professional contacts were made, one ofwhich led her to become the coach of The Y’s WiseLego League Robotics Team—winners of the 2001“Against All Odds” trophy. Merle Bush is currentlyworking at the Vanderbilt YMCA’s Community LearningCenter at Public School 183, where she serves to de-mystify computer terminology to promote cyber mastery.

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Addwater

Addwater is dedicated to helping clients devise and thendeliver on their brand promises. Our approach to ourwork is determinedly realistic: for a brand to come tolife, it needs a thoughtful and consistent expression inprint, interface, and experience. Addwater is astrategically focused design firm that helps our clientsbridge the gap between expectation and delivery withconcepts, content, and designs as pleasing as they areintelligent.

http://www.addwater.com/

For Learning Friends:Consulted on information architecture, creating LearningSystem Charts that shaped the project profoundly.

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Project Advisors

For Learning Friends:Co-Founder, Chairman. On theMiranda's Math Project, Karen is anAdvisor.

Karen Stone-McCown

Karen founded the Nueva School in Hillsborough, CA. Inplanning the school she met with educators, political &business leaders and Nobel Laureates to consider theeducational needs of our society. She saw that thecentral foundation of a school should be not simplygiving students knowledge, but giving them theopportunity to develop wisdom.

Karen created Self Science, a program for childrenlearning how to relate to themselves and others,facilitating classes for nearly 3 decades. Karen wroteSelf-Science, the Subject is You, and a chapter ofInstructional Design Theory and Practice, Volume II(Reigeluth, 1999) to help others implement the program.Karen has worked extensively with educators fromaround the country and around the world. She also co-founded 6 Seconds, a non-profit organization that offersresources for learning Self Science.

Honored as Educator of the Year by the CaliforniaAssociation of the Gifted, Karen has presented atthousands of symposia & conferences. She has served ona broad range of trustee and advisory boards for social,emotional & mental health.http://nuevaschool.org/http://www.6seconds.org/

Zsoka Barkacs

Zsoka Studio is an animation production studio creating3D animation, digital visual effects for television, videos,multimedia as well as animated sequences for scientificvisualization. Zsoka Studio uses Alias/Wavefront Mayasoftware.

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For Learning Friends:Zsoka Barkacs is Animation Advisorfor Pulse Math, and created animationand 3D illustration for Half Moon BayFarm.

Zsoka Barkacs has worked as a technical director andanimator at PDI/DreamWorks and at major Hollywoodproduction houses, such as Robert Abel & Associates,California Video Center (Subsidiary of Lorimar Studios,later of Time-Warner Inc.). Her credits include featurefilm (Shrek), various broadcast commercials, andtelevision intros.

Early work experience engaged her mechanicalengineering skills as a designer and a research scientistin Budapest, Hungary. She also was on the faculty at TheScience University of Oran, Algeria, for two years.

http://www.zsokastudio.com/

For Learning Friends: Advisor oncharacter creation, agreed to work onprojects when available.

Iain McCaig

Iain was principal artist for Star Wars: Episode One -- thePhantom Menace, and Star Wars Two. Iain designedcharacters, creatures and costumes under the directionof George Lucas.

Iain's design credits include Francis Ford Coppola'sPinocchio, Steven Spielberg's Hook, and ILM's first all-digital feature film Frankenstein. Iain has also worked onBram Stoker's Dracula, Interview With a Vampire,Terminator II, Star Trek VI, Dinotopia and on children'sprograms from Sesame Street to The Young Indiana JonesChronicles. He has directed, designed and createdanimation for interactive games, and is currently creatinga screenplay for a film based on Ursula K. Le Guin's"Wizard of Earthsea."

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For Learning Friends:Vice President of Development

Lead Programmer for the AdvanceProject, the National DimmingInitative

Randall Eike

An experienced consultant specializing in thearchitecture, design, and management of consumeroriented software applications and web sites. Over thepast four years, Randall served as technology expert forsenior management as well as development teammanager during engagements at Sony, The LearningCompany, Genealogy.com, Pocket Express, MerrinGallery, and others.

Randall developed the high-level design and applicationinterface for The Learning Company’s A.D.A.P.T learningassessment engine technology. Before starting his ownconsulting firm, Eike Consulting, Randall spent five yearsas an Engineer and Development Manager at BannerBlue Software developing Family Tree Maker, aWindows based software title with over one millioncopies sold. Randall has a BS in General Engineeringfrom the University of Illinois (U/C) and an MS inComputer Science from Stanford University.

For Learning Friends:Chief Technology Officer

Lead development of the NationalDimming Initiative and the ARASProject for the C.G. Jung Institute.

Jeff Levinsky

An experienced computer scientist specializing incomputers in education. As co-director of StanfordUniversity's Institute on Microcomputers in Education,he led efforts to improve significantly the utilization ofcomputers in schools and homes. He has also served asmanager and designer of many successful consumersoftware development efforts for Learning Friends,Mattel, Broderbund, Hewlett-Packard's ComputerResearch Laboratory, Genealogy.com, and othertechnology companies. A recent invention of his is anadvanced Internet-based recommender system thattargets specific products to millions of consumers basedupon their needs and preferences, and constructspersonalized marketing information to motivatepurchases. Mr. Levinsky co-authored two children'sbooks on learning to program, holds patents onintelligent medical instrumentation, and graduatedsumma cum laude from the University of California atBerkeley in computer science.

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For Learning Friends: Gordon advisesthe company on video production.He created video clips for a prototypereading product and for the NationalDimming Initiative project.

Gordon Brown

Gordon created 6 National Emmy Award-winningshows, including travel time-lapse and adventure filmsfor IMAX, including Journeys into Amazing Caves.Gordon shoots the perspective of breathtaking thrillrides, like being a tiny helicopter flying at high speedsthrough rooms and across landscapes. He has producedshows for the Disney Channel, Discovery Channel, Fox,ABC, CBS, NBC, National Geographic, Discovery, ESPnand the Outdoor Life Network. He won Best of Festivalat Prague, Best White Water at Banff Film Festival, 2Cine Gold Eagle Awards and many other awards.

http://www.ventanapictures.com

Scott Kim

Scott is an independent designer of visual puzzles andgames for the web, computer games, magazines andtoys. His puzzles are in the spirit of Tetris and M.C.Escher — visually stimulating, thought provoking,broadly appealing, and highly original. He has createdhundreds of puzzles for magazines, and thousands forcomputer games. I am especially interesting in daily,weekly and monthly puzzles for the web and portabledevices.

Scott has written two books: Inversions, and TheNewMedia Puzzle Workout. He earned a BA in musicand a PhD in Computers and Graphic Design fromStanford University.

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For Learning Friends:Mark creates financial projections forthe company and advises on businessstrategy and fund raising.

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Mark Sheppard

Mark Sheppard, a partner with SilverPoint Partners Inc.has experience in planning, operating, and expandinghigh-growth IT firms. Latterly, he was Venture CapitalAdvisor, Morningside Ventures (as the investor’s boardrepresentative at FamilyEducation Network, Inc., hehelped set strategic direction, resulting in a cash sale toPearson, PLC for $129 M); EVP, Innovative Systems, Inc;and Director, Price Waterhouse, LLC, Pittsburgh, PA. Hehas an MBA-Information Systems from the University ofChicago.

http://www.silverpointpartners.com/