learn2 lead twitter
TRANSCRIPT
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Twitter is a platform
Supporting communication online.
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Micro-blogging service that enables its users to send and read other users’
updates known as tweets.
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Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
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35-49 Represent 42% of Twitter
Users
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Twitter is an archive
A living, breathing, permanent, indexed &
searchable digital database of conversations
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The Power of RT
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TweetDeck
Twitter Search
Twellow
Hashtags.org
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TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
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TwitterSearch
search.twitter.com
Search for relevant terms and respond!
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The Strategy
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Be Yourself
• What are you doing?• Start sharing other content
– Humor– Daily Life– Links
• Start sharing your own content
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Friends - Friends
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
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Quality or Quantity?