leapfrogging the dutch! getting more people motivated to ride bicycles by making them radically...

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Carl Myhill LEAPFROGGING THE DUTCH! GETTING MORE PEOPLE MOTIVATED TO RIDE BICYCLES BY MAKING THEM RADICALLY EASIER

Post on 21-Oct-2014

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This talk will illustrate how UX practitioners can contribute to sustainability, climate change and public health, through the medium of the bicycle! 6 cyclists were killed in London in November 2013 (the annual tally was 14). London's attempts to "Go Dutch" are struggling, despite the huge increase in cycling popularity in the UK following national success in the Olympics, World Championships and the Tour De France Leapfrog improvements to the usability of bicycles could make cycling more attractive to normal people (not just those clad in Spandex) by removing 'gumption traps' from owning and riding a bike.

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Page 1: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Carl Myhill

LEAPFROGGING THE DUTCH!

GETTING MORE PEOPLE MOTIVATED TO RIDE BICYCLES BY MAKING THEM RADICALLY EASIER

Page 2: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

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525 miles a yearvs 53 miles a year

Page 3: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 4: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 5: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

69% of UK journeys are under 5 miles

22% of journeys < 1 mile (21% of these are done in a car)19% of journeys between 1 - 2 miles28% of journeys between 2 - 5 miles

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Page 7: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Bicycles are 30 times more fuel efficient than cars

Page 8: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

“Britons need to cut 5 billion calories per day”

(The Lancet)

100 k calories eachor 3.1 miles by bicycle

(The Dutch do 1.4 miles each)

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Page 10: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 11: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 12: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Some bad news...

Estimated loss of life expectancy:

Pollution: 0.8 to 40 daysAccidents: 5 - 9 days

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Good news

Estimated gain in life expectancy:

Increased activity: 3 to 14 months

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2 Fatalities in London This Week

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KSI Rates improving1994-98 avg 5672008-12 avg 515 (bike traffic up 176% since 2000)

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Pollution

Page 17: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

The most polluted place on EARTH

David Carslaw. Kings College, London(referred to European court of justice)

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Page 19: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

13,000 Premature Deaths every year in UK from pollution

Costs £6 - £60 billion from cardiac and respiratory diseases(MIT Study of Britain)

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Cycling 1.5 miles/day would reduce annual pollution by:

NOX 20,790 tonsPM10 1,101 tons SO2 239 tons

If we all cycled 1.5 miles per day...

Annual reductions for the UK would be:•NOX 20,790 tons• PM10 1,101 tons• SO2 239 tons

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Page 22: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

• £15,800,000,000 Obesity• £ 900,000,000 Cancer, Type

2 Diabetes, Heart Disease• £11,000,000,000 Depression• £23,000,000,000 Alzheimers

• £ 209,430,000 Cyclist fatalities (117 in 2013)• £ 660,703,320 Seriously

injured (3,222 in 2013)

Cycling Infrastructure Health

UK Spending

£370,000,000 UK £ 80,000,000 London

(just spent £6m hosting Tour de France in London from the London budget)

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“In the Netherlands, we used to invest in cycling to reduce the number of accidents, but now we do it for economic and health reasons.”

Reindert Augustijn(Dutch transport director)

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What would you do?From 53 to 530

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Page 26: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

http://vimeo.com/29401217

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Safety in Numbers

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Commuting in Numbers

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Gumption Traps Drain Motivation

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BSO

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Don’t Get PuncturesSchwalbe Marathon Plus to cycle without flats

Use a Track Pump to inflate your tyres without tears

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Page 33: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 34: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Carl’s Alfine Demo

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Total Bikes Deraileur Hub HybridPuncture

Proof Tyres

117 97 1 15 4

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Bags• What if you had a pannier

that you could fit securely in under 5 seconds?• Was waterproof• Expandable

Carl’s Pannier Demo

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Xtracycle is Open Source!

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Page 39: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Questions?

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Thankyou

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Page 44: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 45: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)
Page 46: Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

Dutch bicycle video 7 minutes

• http://www.ecf.com/news/bicycle-cultures-are-man-made/