leanne groot portfolio

Leanne Groot’s Portfolio

Print Design

Safari Co ee Interna onal300 Industry Drive

RIDC Park WestToronto, ON M5W 1P6

416-273-3400safarico ee.com

United States666 Erie Drive, Boston, Ohio

43017(614) 780-4266 Leanne Groot

2 0 1 0Annual Report

Annual Report

3

Message from the President

Dear Fellow Shareholders,

2010 was a year of positive change for our company. With a new management team in place, we set out to achieve two important objectives. First, we challenged ourselves to attain immediate success with our turn-around efforts and drive the company to profitability. Second, we focused on solidifying the long-term strategy of evolving into a multi-channel, branded coffee company. I am very pleased with our results achieved to date.

During the year we were able to build key foundational elements to drive future growth in each of our business channels. We also experienced revenue growth and reported earnings per share of $0.26. This financial performance is evidence of the traction achieved as a result of our turn-around efforts. What motivates us even more is the work that took place during the year, which will have significant benefits in the future and truly make Safari Coffee Canada’s favorite coffee stop.

We have identified five key levers across our business channels that will drive future revenue and profit growth. We are confident about the tremendous opportunity in each of these areas:

• Drive retail coffeehouse average unit volume

• Increase company owned coffeehouses through new store openings

• Grow our consumer packaged goods coffee business

• Gain stronger presence in the foodservice sector

• Expand new unit growth in our franchise and license channel

The Safari Coffee brand has always represented outstanding quality in our core beverage platform. Building on that commitment, we are introducing a new and exciting product pipeline. One of our early successes was the launch of our improved chocolate, using premium, all-natural chocolate in all of our chocolate–based beverages. Our guests truly love this product enhancement and this initiative signals the core philosophy that will guide our future product innovation; premium ingredients, sourced carefully and sustainably, that will be handcrafted and customizable to meet our guest’s individual choices. We will apply this mind-set to expand into categories such as tea, breakfast and lunch sandwiches, as well as morning and afternoon treats and snacks. This product innovation is one of the cornerstones of our retail strategy.

Our commercial business continues to grow and is now greater than 10% of our overall revenues. Through our enhanced distribution, our coffee is now found in approximately 7,000 doors and in 40 states. With the Keurig partnership distribution, our brand is found in 9 Provinces. In addition to our core consumer packaged goods business, we also built the foundation to grow our foodservice business, which will greatly increase the market for our premium coffee.

Finally, we continue to experience success in growing our franchise and license business. We opened 28 franchise and license locations during the year and see great potential for this business channel both domestically and internationally. Domestically, there are significant synergies with our commercial channel. We are focused on delivering a Total Coffee Solution to our partners.

I would like to thank our team for all of their efforts in 2010, as well as thank our shareholders for their continued support.

Sincerely,

Edward E. Stock, CEO and President

2010 HighlightsWe are one of Canada largest developers and franchisors of quick service restaurants,

with 3,578 systemwide restaurants, and North America’s fourth largest publicly-traded

restaurant company measured by market capitalization. In Canada, we command a

share of approximately 40% of quick service restaurant traffic, and more than 40% of

our customers visit us four times or more each week. We enjoy iconic brand status in

Canada and we have a strong, emerging presence in select regional markets in the U.S.

• Reorganized as a Canadian public company

• Same-store sales growth in both Canadian and U.S. markets

• Successful product launches, including the Safari Salads,

breakfast wraps and iced coffee

• 30% increase in dividend payment rate in 2010

Annual Report

Winnipeg brochure

Winnipeg is home to several breathtaking parks and urban forests, such as the more-than century old Assiniboine Park and Zoo, Kildonan Park and The Forks National Historic Site, just to name a few. Lush and green, Winnipeg’s parks are a great place for a stroll, a family reunion or picnic in the great outdoors.

Walk among some of the oldest and largest trees in Manitoba, through a formal garden and Hansel & Gretel’s “Witch Hut.” The park is also home to Canada’s longest-running outdoor theatre, Rainbow Stage. An Olympic-size swimming pool and plenty of picnic tables and barbeque pits are available in the summer. The toboggan slides and skating pond are open in the winter.

Address2015 Main Street, Winnipeg, Manitoba

PhoneCall 311

Webhttp://winnipeg.ca/publicworks/ParksandFields/ParkBooking/Bookableparks/Kildonanpark.asp

Winnipeg’s

Gardensand

Parks

Kildonan Park

Relax. Enjoy.Stay.

Call toll-free from anywhere in North America1.800.665.0204www.destinationwinnipeg.ca

Visitor Information Centre259 Portage AvenueWinnipeg, Manitoba, Canada R3H 2A9Phone: 204.943.1970FAX: [email protected]

9595

95

Canadian Mennoite University

Assiniboine Park Zoo

Assiniboine Park

Assiniboine Park

Leo moiSculpture Garden

Assinib

oin

e Pa

rk Drive

Grant Ave

Map to Assiniboine Park

Winnipeg brochure

St. Vital ParkSituated on the Red River, this park is the perfect place for family get-togethers and recreational sports. Numerous picnic sites and wedding photo locations can be booked. In winter, the duck pond becomes a skating rink.

AddressLocated on River Road, north of Bishop Grandin Boulevard., Winnipeg, ManitobaPhone

PhoneCall 311

Webhttp://www.winnipeg.ca/publicworks/parksandfields/parkbooking/bookableparks/stvitalpark.asp

The ForksDiscover a green oasis in the heart of Winnipeg. This nine-acre (3.6 hectare) park, which encompasses open green spaces and a tree-lined river walkway, is a national treasure owned and operated by Parks Canada. Enlightening interpretive displays, inspiring sculptures, stone pictographs and ceremonial bronze gambling sticks embody the Site’s rich continuum of historical events that spans over 6,000 years.

Address401 - 25 Forks Market Road, Winnipeg, Manitoba, R3C 4S8

Phone204-983-6757

Toll free 1.888.942.6302

Webhttp://www.parkscanada.gc.ca/forks

Assiniboine ParkExplore over 398 acres along the Assiniboine River. The Zoo, Conservatory, English Garden, Leo Mol Sculpture Garden, Tudor-style pavilion, and a fine example of a French formal garden are a few of the features found in the Park. Picnic areas and cycling and walking trails are popular with visitors. In winter, enjoy cross-country skiing, tobogganing and skating on the Duck Pond.

ZooFeaturing over 400 species in its collection, the Assiniboine Park Zoo offers close interaction with animals from all corners of the world. With both indoor and outdoor exhibits, the Zoo specializes in cold-climate, hardy species from northern latitudes and mountain ranges. A range of exotic animals is also featured in the ever-changing animal collection.

Currently open daily, year-round.

AddressAssiniboine Park, Winnipeg, Manitoba

Phone204-927-6000

Fax 204-927-6000

Webhttp://www.assiniboinepark.ca

Leo Mol Sculpture GardenVisit this beautiful garden featuring over 300 bronze sculptures, ceramics and paintings by internationally-renowned sculpture, Dr. Leo Mol. Enjoy the tranquility of the garden with its spectacular year-round open water feature, vine-covered arbor and the Leo Mol Schoolhouse Studio and gift shop.

Currently open year-round; Leo Mol guided tours available. AddressAssiniboine Park, Winnipeg, Manitoba

Phone204-927-6000

Fax 204-927-7200


Address:2355 Corydon Avenue, Winnipeg, Manitoba

Phone:204-927-6000

Fax204-927-7200


CD Cover Design

Chinese Banner Design

Modern Architect 64

DetailsOrnamental Styles of ChicagoThey are many amazing buildings in Chicago such as the Sears Tower, Smurfit-Stone Building, Lake Point Tower and many more, but have you ever tak-en a close look at the details on these buildings. The details on these building are just as beautiful as the buildings themselves. So many people walk by these details everyday completely blind to them.

If you take the time you can notice many different styles. One of the main styles you can see in the details is Art Deco, you can identify art deco by its stepped forms and sweeping curves. Commercial style can also be seen and identifiable by its steel frames and spatial aesthetic. Another beautiful style that can be see in Chicago is Italiante. Italiante style is known for not having carvings or moldings glued on, this would be done by directly craving these details right on the stone or wood. Other styles that can be found are Prairie School, and Modern.

Next time you visit Chicago take a look around and see the small details that make Chicago beautiful.

Modern Architect 65

Two Page Layout

Juice Container Design

Our Pet Nutrition Philosophy

Natura Pet Products was founded in 1992 by John

and Ann Rademakers and Peter Atkins in Santa Clara,

California. Dissatisfied with the unhealthy ingredients

in the pet foods on the market, they consulted with

veterinary nutrition experts to determine the best

sources for pet food ingredients. Working with caring

pet professionals - veterinarians, breeders and

nutritionists - Natura asked one key question: “How do

you make the healthiest pet food in the world?”

What they learned won’t surprise you. Dogs and cats are

healthiest when they eat whole, natural foods: USDA-

inspected chicken, turkey and lamb, whole grain rice

and barley, fresh fruits and vegetables, and Grade A

dairy products. Based on information from this research,

Natura’s Nutritional Philosophy was developed.

Before any of our pet food is shipped, it must pass over

100 quality-control checks.[ ]

What they were born to eat

Manufacturing Pet Food Safety and Quality Control

Because we use only the highest quality pet

food ingredients in our dog and cat foods,

we apply the highest quality manufacturing

guidelines to our production process. There

are no shortcuts here. We follow the strictest

of pet food manufacturing guidelines to ensure

we deliver a product that sets the benchmark

in the industry. That’s what your pet deserves.

Natura Pet Products has received certifications

from the following organizations:

ISO Quality Management System

22000:2005 compliant - ISO 22000:2005

specifies rigorous standards for food safety

management systems. Natura is the only pet

food manufacturer in the United States to

receive this superior distinction.

American Institute of Baking(AIB) Superior

rating certification - “...high AIB ratings

confirm a manufacturer’s commitment to

excellence,” - WDJ February, 2006.

USDA Organic Production Certification

- A National Organic Program certifier has

approved the facility in which Karma is

made and its procedures through rigorous

inspection and auditing. Karma is certified

Organic by OneCert, Lincoln, NE.

USDA APHIS (Animal and Plant Health

Inspection Service) Registered - APHIS registry

certifies that Natura purchases all of our meats

from USDA registered suppliers who follow all

USDA regulations for safe meat handling.

ISO Quality Management System 9001:2000

compliant - An internationally recognized and

highly respected system of quality management.

In addition to our accreditations, Natura

employs our own standards of quality. Before

any of our pet food is shipped, it must pass

over 100 quality-control checks.

This isn’t just pet food. This is the foundation for your pet’s long-term health. We want to be sure we provide him or her with the best pet food on the market, manufactured in the best way possible.

This isn’t just pet food.

This is the foundation for your pet’s long-term health. [ ]

Corporate Brochure Design

Design

What they were born to eat

Logos

Illustration

RWB Poster Design

Illustration/Photo Manipulation

Illustration/Magazine cover

Sketches

Vector Art

Photography

Photo Restoration

Before After

Portraits

Web Design

Website

e-news letters

Thank you.