lean workshop - customer interviews
TRANSCRIPT
Lean StartupIntroduction
Ujjwal TrivediAnthony FernandezSudhama Bhatia
What customer wants?He doesn’t know
He can’t tell you
You are not the customer = You don’t know either
Build-Measure-Learn
Validating a GYM idea
Validating a GYM idea
How to find out?Talk to people!
- F2F- Video call- Phone- Email
No Surveys Please.
PrepareIdentify the potential users - where they are, referrals, meetups, linkedin
Prepare a script
Prepare with an Observer/Notes buddy
Rehearse with a mentor
Set Targets
Don’ts Don’t ask What they want?
Don’t make them speculate
Don’t ask objective (Yes/No) questions
Don’t pitch your idea/thoughts
Don’t bias/lead their answers
What to ask?Look for stories…
- What they do (relevant to your target problem)- How do they do it?- Why they do it this way?- Where do they look for a solution?
LISTEN! OBSERVE! Take Notes!
Double check
ObserveCount the passes.
https://www.youtube.com/v/xAFfYLR_IRY?end=33
Understand Problem TypeLatent
Passive
Active
Urgent
Solution TypeHate it
Don’t care
Nice to have
Must have
Thanks
Idea has no value
I am not the customer