lean launchpad educators june 2013 overview v4
TRANSCRIPT
Teaching team
• Steve BlankArchitect, Lean LaunchPad™ course
• Jerome EngelFaculty Director, Lean LaunchPad Educators Program
Jerome “Jerry” EngelUC Berkeley• Adjunct Professor, Haas School of Business• Founder and Director Emeritus of the Lester Center for Entrepreneurship and Innovation• Teach Entrepreneurship, Venture Capital & Private Equity, Technology
Commercialization and Innovation in the MBA and Executive EdNSF – National Faculty Director of the Innovation Corps ProgramBusiness• Venture Capital
–Monitor Venture Partners, General Partner [Current]– Co-founded: Kline Hawkes Capital [1995]
• Entrepreneur– Co-Founder: AllBusiness.com, ElectraScan Inc., CardioProfile– Angel Investor, Board member: Maxis, Leapfrog, MedAmerica, Adaptive Planning
• Big Company Experience– 1980s: Ernst & Young, Managing Partner, Entrepreneurial Services
Clients: Apple, Intel, Genentech, Sun, Autodesk, Fair Isaac, The Learning Company and more..
– 1970s: KPMG
Steve BlankStartups• 8 Startups in 21 years; semiconductors, supercomputers, enterprise
software, video games, consumer products, military intelligenceLean Startups• Father of the Lean Startup Movement; author of the Four Steps to the
Epiphany, The Startup Owners Manual, May 2013 Cover story in Harvard Business Review
Educator• Stanford – Consulting Associate Professor, Berkeley – NSF Principal
Investigator & Lecturer, Columbia – Lecturer• Author of the Lean LaunchPad class, author of NSF Innovation Corps
curriculum, co-author Lean LaunchPad Educators courseCorporate Consulting• Consult for Fortune 1000 companies
Speakers & Panelists
• Entrepreneurship Program Leaders– Phil Weilerstein
– Tom Byers
• Experienced LLP Faculty– Jim Hornthal [Princeton]
– Michael Marasco [Northwestern]
– Frank Rimalovski [NYU & I-Corps]
– Steve Zahm [UCSB]
– Jennifer Walske [Berkeley]
– Vidar Anderson [NEXT]
• LLP Graduates– Alice Brooks
– Brian Feth
– Kevin Yien
– Tatiana Ecoiffier
– Jonathan Wylie
• LaunchPad Central Team– Bhavik Joshi
– Kevin Yien
The Lean LaunchPad Ingredients….
5 day course
YOU
10 or 12 week
course
Lean LaunchPad Approach
NSF I-Corps
Welcome Educators
Tom Byers- Principal Investigator, Epicenter; Professor,
Management Science and Engineering, Stanford University; and Faculty Director, Stanford Technology Ventures Program
Phil Weilerstein- Executive Director, National Collegiate Inventors
and Innovators Alliance
Facu
lty m
ember,
lectu
rer, in
structo
r
Private
secto
r
Non-gove
rnmental
organiza
tion
College
or unive
rsity
administ
rator
Governmen
tal ag
ency
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2318
102
Which of the following do you primarily identify with?
* Some respondents selected multiple answers
Have you ever started a company?
Yes (Y) No (N) n/a0
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90
81
1722
Have you ever started a company?
* Some respondents selected multiple answers
Business Model Canvas
Customer Development
Agile Development
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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2
9
5
10
22
27
39
47
65
50
22
How much do you know about the following topics?
Nothing I've heard about it I've read something I'm using/teaching it!
Flipped Classroom
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
25 13
Do you currently use flipped classroom strategies?No (N)Yes (Y)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
11 3
How would you characterize your flipped classroom initiative? (check all that apply)
My own initiative
A school/department-wide ini-tiative
An institutional initiative
Experiential Learning Strategies
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
26 17 6
How would you characterize your experiential learning strategies initiative? (select all that apply)
My own initiative
A school/department-wide initiative
An institutional initiative
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
8 33
Do you currently employ experiential learning strategies?No (N)Yes (Y)
Lectures
Case studies
Guest speakers
Online
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
What is your preferred method of instruction?
1st Ranking 2nd Ranking 3rd Ranking 4th Ranking
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To what extent do you provide training on entrepreneurship or business plan development?
Entrepreneurs doing start-ups
Other Incubator managers
Engineering students
Corporate managers
Venture investors
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129
5 42
Who is your main audience?
* Some respondents selected multiple answers
Putting yourself on the Lean LaunchPad map
• Write your initials at the spot that represents your teaching experience and current context. Use a green marker if you are adjunct, red if you are tenure track.
Mainstreet Highly ScalableBootstrap VC Funded
Inexperienced with LLP
Experienced with LLP
Steve Blank10:30 – 12:15 PM
• Business Model Canvas– A Business Analysis Tool– A Scoreboard and a Flip Book
• Customer Discovery and Lean LaunchPad Approach– Search vs. Execution– Customer Discovery and Validation– Customer Discovery Videos/ How to conduct a
discovery interview
Business Model Canvas group work
• Using your pre-course assignment, each group member presents to the group an example from their teaching experience– Business Model Canvas– Critical hypothesis & testing methodology– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with the entire class tomorrow (8-10 min presentation). Select ONE example that is most useful as a learning exercise.
Until 1:30
Live case studies – student teams1:30 – 3:00 PM
• Alice Brooks- Stanford, ADD
• Brian Feth- CanScan, Berkeley LLP class, Spring 2012
• Kevin Yien- Diabetes, Berkeley LLP class, Spring 2012
• Tatiana Ecoiffier- Gut Wiser, Berkeley LLP class, Spring 2013
• Jonathan Wylie- Evoke, Berkeley LLP class, Spring 2013
Business Model Canvas group work
• Using your pre-course assignment, each group member presents to the group an example from their teaching experience– Business Model Canvas– Critical hypothesis & testing methodology– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with the entire class tomorrow (8-10 min presentation). Select ONE example that is most useful as a learning exercise.
Until 1:30
Business Model Canvas exercise presentations & discussion
9:15 – 10:45 AM
Present your group’s example to the entire workshop– Why did your group select this example?– Lessons Learned– 10 minutes each
Managing the “flipped” classroom11:00 – 12:00 PM
Steve Blank and Bhavik Joshi
• The use of video as instructional method• Role of Mentors, Advisors, and Teaching Assistants • Teaching formats: 10 or 12 week, 5 day, partially
remote • The classroom• Real time feedback tools for teachers and
participants• LaunchPad Central
Epicenter
Tom Byers- Principal Investigator, Epicenter; Professor,
Management Science and Engineering, Stanford University; and Faculty Director, Stanford Technology Ventures Program
• Each group member shares how you will organize your curriculum and teach your courses locally – Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the personalized lecture slides you prepared that will supplement and personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities and Challenges presentation (8-10 min) with the class tomorrow. Select ONE example for this purpose.
Opportunities & Challenges group work
Until 1:30 pm
Educators in action1:30 – 3:00 PM
• Jim Hornthal – James Wei Visiting Professor in Entrepreneurship at Princeton University
• Michael Marcuso– Director and Clinical Professor, Farley Center for Entrepreneurship and Innovation,
Northwestern University
• Frank Rimalovski– Executive Director, NYU Entrepreneurial Institute New York University and I-Corps
Instructor for the NYCRIN node
• Steve Zahm– Lecturer, Technology Management Program (TMP), University of California Santa
Barbara,"Creating a Market-Tested Startup Business Model" and President, Procore Technologies, Inc.
• Jennifer Walske– Assistant Professor, the School of Management, University of San Francisco
• Vidar Andersen– NEXT Instructor, Andersen Dierick and Associates (ADnA)
Steve Blank3:30 – 4:30 PM
• Entrepreneurship Curriculum in the Age of the Lean LaunchPad – The Search Execution approach to building
an entrepreneurship curriculum
Optional session5:15 – 5:45 AM
Bhavik Joshi and Kevin Yien
For those interested, at 5:15 there will be a demonstration of the LaunchPad Central tool.
Shuttles back to the hotels will be available before and after this session
• Each group member shares how you will organize your curriculum and teach your courses locally – Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the personalized lecture slides you prepared that will supplement and personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities and Challenges presentation (8-10 min) with the class tomorrow. Select ONE example for this purpose.
Opportunities & Challenges group work
8:00 – 9:00 AM
Opportunities & Challenges Presentations and discussion
9:00 – 11:00 AM
Present your group’s example to the entire workshop– Why did your group select this example?– Focus on opportunities and challenges– 10 minutes each