LEAGUE X INTRODUCTION

we returned to China as literally the cultural bridge generation, to tell the story of Chinas emerging creative class.

5 YEARS AGO

SOMETIMES REALITYIS TOO COMPLEX. STORIES GIVE IT FORM.

- JEAN LUC GODARD

we returned to China as literally the cultural bridge generation, to tell the story of Chinas emerging creative class.

5 YEARS AGO

In 2015, were back where we started-- telling the story of the things were proud of about China. We are the only agency in the world to focus exclusively on narrative design for China Giants, to communicate their complex history and incredible aspirations to the world.

The intriguing, transitional narrative we captured attracted not only hundreds of international media, but also luxury clients seeking to integrate their stories with Chinas talented designers. Soon we were being asked to tell stories of other brands- from tech startups to massive American companies, from nonprofits to fashion labels.

None of us come from

advertising or copywriting backgrounds

-- we dont sell stories.

We love telling stories we think the world needs to hear.

WERE JOURNALISTS AND POETS, CREATIVES AND STRATEGISTS.

PHILOSOPHY

1

STORY TELLING

simplify

We take complex company histories and technical layers and make them approachable, understandable and most importantly, easily communicated by everyone in the company.

Unlike other agencies that go straight to splashy campaigns and buzz, we believe a good story builds from the inside out. .

We start by equipping every person in your company, not just the marketing team, with brand narrative collateral that enables them to effectively communicate a single unified story to customers, regulators, investors, and strategic partners alike.n labels.

A powerful narrative is the first step to building a company identity and developing a strong sense of purpose. It is the catalyst for external marketing initiatives.

Stories make sense of the world. If you want to change the world, you need to have a story.

WHAT WE DO:2

NARRATIVE DESIGN

WE TELL STORIES

TELL

WE TELL STORIES

TELL

We tell simple stories for complicated companies.

Stories that -

Inspire action that bring the world closer together.

Encourage authentic connection

Show the full picture

Give direction, that capture brand aspirations

OUR PROCESS4

INVE

STIG

ATIV

E PR

OCES

S YOUR STORY STARTS WITH YOUR PEOPLE AND YOUR CULTURE. We sift through hundreds of company documents, listen to product presentations from different departments, converse with CEOs about the vision of their company, interview everyone from bottom-to-top of the organization, visit factories, farms, innovation centers, customers, and warehouses. By the end of our Deep Dives process, our clients joke we know their company better than they do. Thats how we derive the Brand Insights that drive our Narrative Design process.

NARR

ATIV

E DE

SIGN

LARGE COMPANIES HAVE SO MANY LAYERS THAT THEY CAN OFTEN BECOME COMPLEX AND CONVOLUTED.Coming from a diverse background of brand building, journalism, research, and strategy, our process of narrative thinking ensures a highly articulate, impactful narrative. We not only copy-write your story into a cohesive arch, but also back up chapters with the facts and truths that make your company compelling. Headlines and slogans are carefully selected to maximize both emphasis and explanation.

EXPR

ESSI

ON

PRINT . DIGITAL . EXPERIENCE

Print | Words are not enough. Our multi-talented team of in-house designers take the story from words to visual with graphic art, custom photography, and layouts that result in engaging brand collateral.

Digital | Working with brilliant China digital experts, we scale your narratives impact by enabling your partners and team to share the story they love with everyone they know.

Experiences | We work with a number of meticulously selected and tested events and experiential design partners to take your story one step further.

1

2

3

The story we tell is greater than our company, city, or country.

We Aim For:

Storytelling that reaches across continents.

Narratives that connect the world.

WhereWereGoing

Team 4

Diana believes in the power of stories to catalyze action. Dianas Narrative Design methodology has proven successful with multinationals and startups alike in creating immense emotional and intellectual impact with key stakeholders.

How Diana became a storyteller was not through typical brand-agency experience it was through imagining startup stories and subsequently building the companies. Her first venture story started with a partnership with legendary ad man Joe Sugarman, which led to brand campaigns to restore vision for the cataract blind of Shanghai. Diana then set out to tell the story of a new creative generation of Chinese designers and rebrand Made in China to Designed in China. Subsequently she founded BUNDSHOP.COM, a platform for Chinese designers, featuring 50 top brands from China. BUNDSHOP has received accolades from the FT, Techcrunch, Core77, SCMP; partnered with hotels and museum distribution partners; co-designed products with leading luxury brands Jaeger-LeCoultre, Maserati, Hyatt, Shangri-La, Christies Art Auction House. League X is her third venture, focusing on narrative design as a vehicle to facilitate global collaboration.

Dian

a Tsa

iCE

O

From Shanghai and New York, having worked in fashion, tech and nonprofits, Stephanys strives to create stories that knit together diverse backgrounds together. She believes that the most resonant and enduring stories are created at the intersection of curiosity and unexpected connections. A writer and traveler by nature, Stephany combines this sense of adventure with her more technical product-oriented background. Stephany has previously worked with Ralph Lauren, Gucci, Dolce & Gabbana, international nonprofit Covenant House and HTC-backed app Jiepang.

Step

hany

Zoo

COO

As creative director, Michael takes flat stories and animates them into visuals that aligns with the brands wider visual identity. Having worked with multiple startups as well as MNCs, Michael is able to take outdated corporate identities and integrates them with the storyline to create completely inspired collateral.

Mich

ael C

ignar

aleCr

eativ

e Dire

ctor

Sky excels at communicating the youthful energies of brands via digital and creative O2O campaigns. Previously as Marketing Director of Forever Bicycle, Sky led the corporate rebranding process through collaborations with major government departments in 34 Chinese cities. He holds two degrees in hospitality and creative management from Europe, which he has applied through with clients like Lufthansa and Marriott Rewards. Skys true versatility lies in his ability to convert a story into an high engagement campaign, without losing the essence of the narrative.

Xiao

tian C

aiMa

rketi

ng D

irecto

r

Photos Credits -

NASA

Scanning Credits-

Kipp Teague