Saturday 28 March 2015 | 8:30-14:00 | Bank of Cyprus Headquarters (Ayia Paraskevi) | Nicosia

The Summit takes place under the auspices of His Excellency the of House of Representatives, Yiannakis Omirou

presents the

The New Social MediaJonathan Gabay,

Brand Psychologist, UK

Digital Marketing: The latest trends and the most

effective digital marketing techniques to grow your business

Dave Chaffey, CEO and co-founder, Smart Insights, UK

Lessons from the Raspberry PI Project:

The worlds smallest computerJack Lang, Fellow at the Judge Business School, University of

Cambridge, UK

Featured Speakers

Bronze Sponsors

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Supporters

OrganiserSecretariat Media Partners

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C y p r u s - R u s s i a n B u s i n e s s M a g a z i n e

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Admission free

CIM Summit 2015The CIM Summit 2015 is a point of reference for Marketing and Management in Cyprus. The annual Summit provides Cypriot firms with an opportunity to learn about the latest developments in Marketing and Management from world-renowned Executives and Academics from Europes leading Business Schools and firms who are invited to share their knowledge with representatives of leading companies in Cyprus and Europe.

ObjectivesThe main objectives of the Summit are to inform and educate managers and executives in Cyprus, and to provide a platform for managers and executives to network and discuss the latest developments in their particular fields. Finally, with this Summit, CIM actively promotes interaction between industry and academia.

Summit DetailsSaturday 28 March 2015, 8:30 - 14:00, Bank of Cyprus Headquarters (Ayia Paraskevi), NicosiaAdmission free (registration is essential)A Certificate of Attendance will be awarded to all participants.

udience The Summit is addressed to:- Business Executives- Senior Government Officials- Marketing Managers- Human Resource Managers- Sales Managers- Production Managers- Logistics Managers- Brand Managers- All executives wishing to stay up-to-date with the latest marketing and management trends.

OrganiserThe Cyprus Institute of Marketing (CIM)The Cyprus Institute of Marketing (CIM) was founded in September 1978 and operates in Nicosia and Limassol. As the first Business School in Cyprus, its main purpose has always been to fill the gap that exists in Cyprus tertiary education by offering high-quality education to in-career individuals. When, in 1978, CIM pioneered by offering Management and Marketing Degrees in Cyprus, most companies had not yet recognised the importance of marketing and management in business activity; that corporations have now acknowledged the prominence of the sciences of marketing and of management is a testament to the immense impact CIM has had on business activity in Cyprus. Since then, CIM has expanded into areas beyond Management and Marketing, offering Diplomas and Degrees in Banking, Insurance, Finance, Shipping, European Studies, Financial & Com-puter Studies and an MBA. Running evening-only classes, CIM combines theory and practice. CIM has won the respect of the Cyprus business world and, with more than 5,000 alumni in Cyprus and abroad, it is the leading Business School in the country.

SecretariatIMHIMH is the leading business knowledge and information transfer organisation in the Eastern Mediterranean region. Its services include conferences and commercial exhibition organisation, business media publishing and human resources consulting and training. Every year, IMH organises over 60 conferences on a variety of business issues in Cyprus, Greece, the UK, the Czech Republic and Russia. IMH also organises six commercial exhibitions, dozens of educational seminars and workshops and three business awards cer-emonies. The IMH Business Media department publishes two monthly magazines: IN Business, the leading business magazine in Cyprus, is read by thousands of executives, managers and entrepreneurs. Gold is a monthly English-language business magazine addressed to the international professional services, investment and finance community.IMH operates the INBusinessNews portal (www.inbusinessnews.com), and the English-language GoldNews portal (www.goldnews.com.cy) and distributes daily the IN Busi-ness Daily Newsletter and the GoldNews Daily Newsletter. MH has a dedicated department that responds to Calls for Tender from the local public sector, the European Union and other international organisations.www.imhbusiness.com

Programme

08:30 09:00 Registration

09:00 09:10 Chairmans Introduction Melanie Steliou, Presenter

09:10 09:30 Opening Ceremony Welcome address by Prof. Theo Hadjiyannis, Director-General, CIM

Address by Mr. Dmitry Morozof, Chairman, CY PV EnergyAddress by His Excellency of the House of Representatives, Yiannakis Omirou

09:30 10:10 Digital Marketing: The latest trends and the most effective digital marketing techniques to grow your businessDigital Marketing offers a fantastic choice of options to reach new audiences, often at low or zero media cost, but there is so much choice in digital marketing that it can be difficult to select the right techniques. In his talk, Dave Chaffey will recommend the best techniques and tools to reach and convert online audiences, based on his experience of consulting with companies in different sec-tors and growing SmartInsights.com as global marketing portal with other 350,000 visits per month. Dave Chaffey, CEO and co-founder, Smart Insights, UK

10:10 11:00 The New Social MediaWe have entered the second decade of established social media. Is it still as relevant to marketers as it once was? How has the rise of Big Data changed consumers perceptions of trust in social me-dia? With dwindling profitable click-through rates, can social media marketing turn to psychology to help improve sales and ensure trust? A captivating talk from Jonathan Gabay, the author of one of the years most highly anticipated books on marketing: Brand Psychology.Jonathan Gabay, Brand Psychologist

11:00 11: 20 Questions and Answers

11:20 11:50 Coffee Break & Networking

11:50 12:30 Lessons from the Raspberry PI Project: The worlds smallest computerNew startups, particularly high tech start-ups, are widely regarded as generators of employment and new wealth, and hence a route out of recession. I will Jack Lang will discuss early stage risks from the viewpoint of an investor and a founder, make suggestions on creating an innovation cul-ture, and talk about the Raspberry Pi project.Jack Lang, Fellow at the Judge Business School, University of Cambridge

12:30 12:45 Cloud & Mobile Applications Opportunity or Risk?The major trends of the Cloud and Mobile Applications provide people the opportunity to be con-nected always, to everything and with everybody. This creates some tremendous business advan-tages but also creates some potentially spectacular and little-recognized risks. The presentation shall discuss how to use technology and win, at the same time as avoiding (or managing) such hidden risks. Georgios A. Korellis, CEO, PhoenixPro, Cyprus

12:45 13:00 Stepping up to the challenge: How CMOs can start to close the aspirational gap CMO insights from the Global C-Suite StudyA point of view which reflects the perspective of 524 CMOs on the path to transforming their enter-prise in response to the growing demands of the digital economy. How is the CMOs world chang-ing, in particular their evolving relationship with the other C-suite executives? What are the profiles and characteristics of CMOs in high-performing organizations? What does it take for success in a digitally enabled world? Are CMOs moving fast enough to keep up with the current pace of change?Kyriacos Kokkinos, Executive Director, IBM Global Services Greece and Cyprus

13:00 13:20 Questions and Answers

13:20 14:00 Closing Ceremony - Award of Certificates

Sponsors

Gold Sponsor

CY PV EnergyFounded in 2014 as a result of the partnership between Lanitis Green Energy Group with CY PV Holding, CY PV Energy is a local company engaged in the islands energy market. The company has undertaken the design and installation of 5 photovoltaic parks throughout Cyprus, producing some 11.9MW in total. CY PV Energy is concur-rently paving the way for the implementation and funding of additional energy saving projects. The companys main strategic goal is to strengthen its presence in the field of RES and the Cyprus energy market at large.

Silver Sponsors

Bank of CyprusBank of Cyprus is a leading banking and financial services group in Cyprus. The Group provides a vast range of financial products and services which include retail and commercial banking, fund management and private banking. The Group is working to becoming a more domestically focused institution, capable of effectively sup-porting the recovery of the Cypriot economy. Bank of Cyprus is one of the well-capitalised banks in the European sector, following its August 2014 1 billion share capital increase. This development enabled the Bank to suc-cessfully emerge from the European Central Banks recent Comprehensive Assessment of the financial strength of the regions banks.

GAN Direct InsuranceAt GAN Direct Insurance the emphasis is placed upon the direct delivery of insurance products, with speed, con-venience and value. A direct personal, flexible approach to customer needs. We put the Customer at the centre of all we do, as a Comprehensive Insurance Provider. Private lines Direct Operator offering Motor, Property and Health Insurance. Since our launch we have gone from strength to strength by using the latest automated tech-nology and providing high standards of service. Our customers can contact us on our Freephone 800 5 10 15, online at www.gandirect.com or they can visit one of our branches all over Cyprus.

IBMIBM is an innovation company, serving the needs of enterprises and institutions worldwide. Its goal is to help its clients achieve growth, productivity, efficiency, and realise greater value through innovation by drawing upon the worlds leading systems, software, services and consulting capabilities. IBM has been present in Cyprus since 1963 and has a reputation as a leading business and technological firm in the country.

MetLife Inc.MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (MetLife), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.

PhoenixProPhoenixPro is a twice-recognised innovator and leading provider of network and data security solutions, as well as of highly specialized Technology Transformation and Procurement & Sourcing Consulting services. The com-pany has multiple years of knowledge and experience with a large number of projects for many organizations of several industries and sizes. Our clientele includes organizations in the Insurance, Banking and Financial sector and other leading Groups in Retail, Pharmaceuticals, Hospitality whose operations are based entirely or largely in technology, Internet and e-business. In the last 2 years, PhoenixPro has delivered a global innovation, offering a full suite of Security as a Service solutions, addressing a global clientele and seeking to change the way organisa-tions the world over, buy and consume security.

Dave Chaffey, CEO and co-founder, Smart Insights, UKDr Dave Chaffey is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing advisory site that helps businesses manage their online marketing activities to compete more effectively through practical guidance on templates, e-books, video training, free blog posts and the weekly e-marketing Essentials newsletter. Dave is author of 5

bestselling books on e-commerce including Digital Marketing: Strategy, Implementation and Practice and E-marketing Excellence. He has been recognized as one of 50 marketing gurus worldwide who have shaped the future of Marketing. Well known for his practical online marketing advice, Dave Chaffey has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting. He has been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of e-commerce and the Internet in the UK over the last 10 years. He has advised companies including 3M, BP, Euroffice, HSBC, Intel, Mercedes-Benz UK, Siebel and Tektronix. He is also the author of the e-consultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels.

Speaker Biographies

Jonathan Gabay, Brand Psychologist Jonathan is a highly respected creative branding, marketing specialist, PR and reputational management authority. He is a frequent commentator and analyst featured in international news and business media including BBC, ITN, SKY, CNN,

ABC, SKYChannel 4, Five and Bloomberg TV. His positions have included: Head of Direct Marketing at GGA, Creative Mar-keting Director DPA, Creative Director (DM) of Moorgate Plc, Copywriting Group Head - DDM Advertising, Creative Marketing Group Head - Saatchi and Saatchi Direct, Copywriter- Rapp and Collins and Account Manager - Phoenix PR. Jonathan is noted as one of Europes leading independent brand advisors and lecturers. Jonathan has addressed major business gatherings all over the world as well as various global academic bodies. He is also on the judging panel for the Prestigious European Grocer Magazines Brand of the Year. Jonathans work covers the complete marketing communications mix including: branding, brand communications, creative think-ing, CEO strategy, TV, direct marketing, viral marketing, financial marketing,advertising, strategic marketing, sales promotion, web 2.0, web design and writing,copywriting, PR, media relations, presentation training, agency selection and marketing design.Jonathan takes a psycho-sociological approach towards brand authenticity. His talks merge the latest brand reputation headlines with each area of interest. Jonathan addresses commercial, IT, energy, leisure, educational, pharmaceutical, sports, political and celebrity brands looking to secure trust and loyalty with key stakeholders. Leading business organisations feature Jonathans award winning copywriting brand psychology, social media, PR reputation and marketing strategies, including UK FTSE companies, in sectors ranging from finance and technology to FMCG and travel.

Jack Lang, Fellow at the Judge Business School, UK Jack Lang is a serial entrepreneur and business angel with high-tech and Internet companies based in Cambridge, where he is Entrepreneur in Residence, and Fellow at the Judge Business School, University of Cambridge, an affiliated Lecturer at the Computer Lab and a bye-fellow of and Director of Studies in Management at Emmanuel College. Recent ventures

include www.raspberrypi.org, makers of an ultra-low cost computer for education, and Moviestorm, which makes 3d Animation systems. Previously he was founder of Netchannel Ltd, an early Interactive TV company which was acquired by NTL where he became Chief Technologist. Before that he was founder of Electronic Share Information Ltd, one of the first online brokerages, acquired by E*Trade Inc. He is author of The High Tech Entrepreneurs Handbook (FT.Com/Prentice Hall 2001), and has other interests in molecular gastronomy and fireworks.

Registration is subject to availability of places and meeting of the target audience criteria. Registration is valid only when a confirmation email is received by the secretariat.

For further information contact: IMH, 5 Aigaleo Str., 2057 Strovolos, P.O.Box 21185, 1503, Nicosia, Cyprus Tel.+357 22505555, Fax. + 357 22679820, E-mail: events@imh.com.cy, website: www.imhbusiness.com

Cancellations must be received no later than 20th March 2015 in writing.

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Saturday 28th March 2015 | Bank of Cyprus Headquarters (Ayia Paraskevi), Nicosia

presents the

BOOKING FORM (PLEASE RETURN BY FAX TO +35722679820) Registration Deadline: 20th March 2015Admission free

Bronze Sponsors

Under the Auspices

Supporters

OrganiserSecretariat Media Partners

Silver SponsorsGold Sponsor

a multidisciplinary design studio a multidisciplinary design studio

High Quality Webtheoria Logos. Black | Whitevector formats

C y p r u s - R u s s i a n B u s i n e s s M a g a z i n e

S