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Leading Participant- Centered Research: AN ARGUMENT FOR TAKING A MORE STRATEGIC ROLE AS USER EXPERIENCE ARCHITECTS Cait Ryan, MA - @CaitRyan // Liza Potts, PhD. - @LizaPotts MSU WIDE Research

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Page 1: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Leading Participant-Centered Research:AN ARGUMENT FOR TAKING A MORE STRATEGIC ROLE AS USER EXPERIENCE ARCHITECTS

Cait Ryan, MA - @CaitRyan // Liza Potts, PhD. - @LizaPottsMSU WIDE Research

Page 2: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Why Hasn’t Participant-Centered Research Arrived? @CaitRyan // @LizaPotts

From Patrick D. Esser http://www.meetpatrick.de/

Page 3: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

But First, What Is Participant-Centered Research?@CaitRyan // @LizaPotts

“Systematic Inquiry” Erika Hall

Page 4: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

There’s No Better Time To Practice UX Research @CaitRyan // @LizaPotts

Page 5: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Resources Are Abundant @CaitRyan // @LizaPotts

Page 6: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Rich History of Conversation @CaitRyan // @LizaPotts

Page 7: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

So Again, Why Hasn’t Research Arrived? @CaitRyan // @LizaPotts

From Patrick D. Esser http://www.meetpatrick.de/

Page 8: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Fractured Terms and Methods @CaitRyan // @LizaPotts

Page 9: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

From Tomer Sharon’s It’s Our Research 2012

The Lean Startup @CaitRyan // @LizaPotts

Picture representing validated learning

Eric Ries from www.leanstartup.com

Page 10: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

From Tomer Sharon’s It’s Our Research 2012

NIHITO® @CaitRyan // @LizaPotts

Insert a picture of someone using a remote control

Page 11: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

From Tomer Sharon’s It’s Our Research 2012

Jobs to be Done @CaitRyan // @LizaPotts

Insert a picture of people ordering/drinking milkshakes

“Ordering Krystals” by Flickr User Judy Baxter

Page 12: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Does this sound familiar? @CaitRyan // @LizaPotts

Contextual InquiryValidated Learning, Jobs to be Done, etc.

Page 13: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

From Tomer Sharon’s It’s Our Research 2012

Industry Methods vs. Research @CaitRyan // @LizaPotts

From Tomer Sharon’s It’s Our Research 2012

Page 14: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

From Lou Rosenfeld “Seeing the Elephant: Defragmenting User Research”

Connecting Terms/Empowering Collaborators @CaitRyan // @LizaPotts

Page 15: Leading Participant-Centered Research: An Argument for Taking a More Strategic Role as User Experience Architects

Website: http://xa.cal.msu.edu/

Futures for Researchers as Strategists @CaitRyan // @LizaPotts