GL – Your competitive edgeTake the lead through innovation

Leadership Think Tank 2012 - StrategyOctober 2012

No. 2 | 2012-10-26 |

TextC

ON

TEN

TII

IntroductionI

III

TopicsStrategyCommunicationCollaborationCustomer and market focusInnovationLeadership

Closing statement

No. 3 | 2012-10-26 |

III. Topics - Strategy (1/6)

Strategy

Team members:

• Dr. Carsten Borchers

• Rasmus Stute

• Dr. Graham Slack

• Werner Lion

• Henrik Möller

No. 4 | 2012-10-26 |

GPtWNot all employees think that management has a clear view of where the organisation is going and how to get there.

Management has a clear view of where the organisation is going and how to get there. 47%

GL-Group

Top 300

47%

82%

Addressing this challenge has the following benefits:

• More efficient budget discussions.• Higher growth through better resource allocation. • Shared view of good performance.

!

II. Topics - Strategy (2/ 6) Review

Strategy

No. 5 | 2012-10-26 |

II. Topics - Strategy (3/ 6) GL group strategy gives a framework and needs to be complemented and extended with local strategies

• Businesses and products within GL Group in different strategic situations (Grow, sustain, …)

• Different strategic situations apply to different smaller entities through out the organisation as well

• Overarching strategies to be complemented locally

GL-GroupStrategy

MaritimeStrategy

Ren.Strategy

…Strategy

Local Strategies

LDP Team

• We (LDP) take ownership for local strategies in our responsibility

Strategy

No. 6 | 2012-10-26 |

II. Topics - Strategy (4/ 6) Accommodating Action

Individual actions• understand how the overall group strategy can support the local • involve all stakeholders to adapt global strategy to local opportunities• translate local strategy into objectives, KPI and target agreements

LDP 2012• we will apply LDP techniques with local staff to create local strategies• we will share successful strategy executions, e.g. moving people, cross selling• we will consult our LDP network to enhance cross business collaboration.• we will establish a strong community

Strategy

No. 7 | 2012-10-26 |

II. Topics - Strategy (5/ 6) How can a local strategy look like?

Example: MarSol Engineering strategy

... and there are more examples – but not enough!

Strategy

No. 8 | 2012-10-26 |

II. Topics - Strategy (6/ 6) What will you get?

• Improve leadership by focussing on objectives and increasing employee involvement

• Better leverage objective agreements to achieve strategy

• Improve budgeting due to stronger strategic foundation

• Foster strategic thinking more widely• Foster ownership and engagement

Qualitative Benefits

• Better GPtW results• Shortening of budgeting process

by documented demand from local unit

• Enhanced business development

Measureable Benefits

... and it is for free!!

Strategy