the think tank for c-suite leaders shaping the future … · re-imagining together. 13th annual...

Re-ImaginingTogether

13th Annual GRMA EXECUTIVE LEADERSHIP FORUMPROGRAM GUIDEMay 16-18, 2018

The Think Tank for C-Suite Leaders Shaping the Future

2018 SPONSORS

2G|R|M|A 2018 EXECUTIVE LEADERSHIP FORUM

™

®

2018 SPONSORS


Dear GRMA Guest,

Welcome to the 13th Annual GRMA Executive Leadership Forum.

We are looking forward to spending the next couple of days with you exploring

the shared opportunities and challenges that our brands and organizations face.

We encourage you to use this time to connect with your peers, impart your views

and discuss the ideas that you will hear from some of the world’s foremost

thinkers on leadership, brands, customers, and the future.

As the pace of change continues, there is an undeniable need to “re-imagine”

almost everything—the way we think, the way our customers behave, the way we

go to market, and the way we influence our organizations. If we fail to re-imagine

our leadership and/or our businesses, it is very likely someone else will do it for us

or at the very least we will leave growth on the table.

We will hear from CEOs who have innovated from outside their industry and from

those who have done so from within. World-renowned thought-leaders will inspire

us to open our minds and see the possibilities that disruption brings. Our peers,

will give us real world examples of how they are competing and winning in their

industries, right now. And, we will come together in roundtable discussions to share

best practices and experiences from our nearly 2000 years of collective leadership.

All of this will combine to help us see more clearly the opportunities that lie ahead

and inspire us to take personal and professional action.

If this is your first time, you will quickly learn that GRMA is an open, collaborative

community; a safe, intimate place where you are encouraged to share. Our entire

event is built around creating stimulating dialogue and unique opportunities to

network and build relationships. We encourage you to take a few minutes to review

your information packet. It will help you make the most of your brief time here

with us at the GRMA. Check out our roster of colleagues and solution providers to

optimize your connections during breaks and social events. Plus, be sure to look

over your Program Guide and come prepared with questions for each session, we

always create time for our world-class speakers to address the things that are on

your mind.

Finally, enjoy your GRMA welcome beach bag complete with small tokens of

appreciation from our sponsors. We know that you are very busy and that your

time is precious. We thank you for making the GRMA Executive Leadership Forum

a can’t miss event, and we promise to make the most out of every second you

spend here with us at the Don Cesar.

Once again, welcome to the GRMA.

Warm regards,

WELCOME TO THE 13TH ANNUAL EXECUTIVE LEADERSHIP FORUM

ContentsAdvisory Board . . . . . . . . . . . . . .4

Agenda at a Glance . . . . . . . . . .5

Hotel Map . . . . . . . . . . . . . . . . . . .6

Agenda . . . . . . . . . . . . . . . . . . . . .7

Team Collaboration . . . . . . . . . . 13

Sponsor Contacts . . . . . . . . . . . 16

Sponsor Solutions . . . . . . . . . . .22

Stephanie FischerPresident and CEOGlobal Retail Marketing Association, Inc.

Brian BeitlerBoard Chair, Global Retail Marketing Association, Inc.


AGENDA AT A GLANCEADVISORY BOARD

Omer AbdullahManaging DirectorThe Smart Cube

David AbelmanEVP of MarketingRite Aid

Brian Beitler*Advisory Board ChairmanGlobal Retail Marketing Association

Greg BogichSVP, Sales – National SalesMspark

Bill Brand Former President, HSN & CMOHSNi

Margy Campion Chief Operating OfficerNovus Media, Inc.

Julie CaryChief Marketing OfficerLa Quinta Inns & Suites

Mark Censoprano EVP & Chief Marketing OfficerSignet Jewelers

Michele ColonnaVP, MarketingVF Outlet, Inc.

Dani CushionChief Marketing OfficerCardlytics

Kathy DalySVP, MarketingHavertys

Deb DeckerSVP, Chief Client OfficerAlliance Data

Jamie SasserVice President of Enterprise SalesNetsertive

Stephanie FischerPresident and CEOGRMA

Chris Fuqua SVP, Operations Strategy and Supply Chain at Dunkin’ DonutsDunkin’ Brands

Shawn GellerCo-Founder & CEOQuikly

Barry GreenChief Revenue OfficerEvergreen Trading

Jill GriffinPresident, Advantage Marketing PartnersAdvantage Solutions

Joe HartsigChief Merchandising OfficerWalgreens Co.

Todd HatleyVP, Retail ConsultingRRD Marketing Solutions

Ed HigdonPresidentlift361

Eric HolmenSVP, Worldwide SalesUrban Airship

Veronica KatzVP/GM, Large Enterprise Growth PayPal, Inc.

Michael KleinDirector, Industry Strategy & Marketing, Retail, Travel & CPG Adobe

Denis LongpreSVP, Marketing Solutions Quad/Graphics, Inc.

Matt MartellaSVP, Business Development Conversant

Sean MartinVP, Partnership Development Flipp Corporation

Sarah MartinezVP, RetailOath

Jack PhilbinCo-Founder & CEOVibes

Erin RaeseSVP, Loyalty StrategyAimia

Tim Rea Principal Partner, CMOEdward Jones

Gary SankaryRetail Industry SolutionsEsri

Marc SiegelVP, Sales & Strategic Accounts Simulmedia

Shelagh StonehamSVP, MarketingChico’s FAS Inc.

Ron StoupaChief Customer OfficerIndependent Pet Partners

Wendi SturgisChief Customer OfficerYext

Yoav SuszDirector, Business DevelopmentOptimove

Tom Tracy FormerSVP, Consumer Branding & Digital MarketingMonro Muffler Brake

Gary WarechSVP, CommercialcomScore

Stephanie WatersGlobal Industry Principal, RetailSAP Hybris

Sam YaganChief Executive OfficerShopRunner

Ashley ZickefooseChief Marketing and Concept OfficerCEC Entertianment

*Planning Committee Member

The GRMA Retail Advisory Board, comprised of Retail CMOs and leading supplier partner executives, is instrumental in guiding and shaping the future focus and strategy of the Global Retail Marketing Association.

Our mission: Be recognized as the premier global association for retail marketing leadership. Each member of the GRMA Advisory Board does this by supporting our world class community platform for professional growth and leadership development — one that offers extensive networking and meaningful discussion of new strategies for retail marketing leaders.


AGENDA AT A GLANCEADVISORY BOARD

Friday May 187:00 - 8:00 am . . . . . . .Sunrise Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . .Beach Pavilion

8:00 - 8:50 am . . . . . . Rakesh Tondon . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

8:50 - 9:40 am . . . . . . .Chris Fuqua Richard Sanderson . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

9:40 - 10:00 am . . . . . .Networking Break . . . . . . . . . . . . . . . . . Grand Ballroom Arcade

10:00 - 11:30 am . . . . . .Team Collaboration Competition . . . . . . . . . . .Grand Ballroom

11:30 - 12:30 pm . . . . . .Robert V. Kozinets, BBA, MBA, PH.D . . . . . . .Grand Ballroom

12:30 - 12:45 pm . . . . . .Closing Comments and Adjournment . . . . . .Grand Ballroom

12:45 - 2:30 pm. . . . . . .GRMA Advisory Board Luncheon Meeting (Board Members Only) . . . . . . . . . . . . .South Terrace, 5th Floor

Wednesday, May 1610:00 am - 1:30 pm . . .Welcome Registration . . . . . . . . . . . . . Grand Ballroom Arcade

1:45 - 2:00 pm. . . . . . . .Opening Remarks . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

2:00 - 3:10 pm. . . . . . . .Alison Levine . . . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

3:10 - 4:20 pm. . . . . . . .Mark Bonchek . . . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

4:20 - 4:35 pm . . . . . . .Networking Break . . . . . . . . . . . . . . . . . Grand Ballroom Arcade

4:35 - 5:45 pm . . . . . . .Tom Koulopoulos . . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom

6:00 - 7:00 pm . . . . . . Sunset Networking Reception . . . . . . . . . . . . Beach Pavilion

7:00 - 9:00 pm. . . . . . .Sunset Dinner by the Sea . . . . . . . . . . . . . . . . . Beach Pavilion

9:00 - 11:00 pm. . . . . . .GRMA Casino Night . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

Thursday, May 177:00 - 8:00 am . . . . . . .Sunrise Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . Beach Pavilion

8:00 - 9:15 am. . . . . . . .Garry Kasparov . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

9:15 - 10:15 am . . . . . . . .Alex Tapscott . . . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

10:15 - 10:30 am . . . . . .

10:30 - 11:15 am . . . . . . .

Networking Break . . . . . . . . . . . . . . . . . Grand Ballroom Arcade

Philip Krim Jesse Horwitz . . . . . . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

11:25 am - 12:45 pm . . .Adam Holyk Shelagh Stoneham . . . . . . . . . . . . . . . . . . . . . . .Grand Ballroom

12:45 - 1:00 pm . . . . . . .Prepare for fun in the sun . . . . . . . . . . . . . . . . . .Beach Pavilion

1:00 - 5:00 pm . . . . . . .Lunch / Tiki Hut Team Competition . . . . . . . . .Beach Pavilion Golf (Box lunches will be served) . . . . . . . . . . . . . . Isla Del Sol

5:45 - 6:45 pm . . . . . . .Networking Sunset Reception . . . . . .South Terrace, 5th Floor

6:45 - 10:00 pm . . . . . .Dinner, Awards & Musical Entertainment . . . .Grand Ballroom


HOTEL DIRECTORY AGENDA


HOTEL DIRECTORYWEDNESDAY MAY 16EXECUTIVES AT PEAK PERFORMANCE BECOME RADICAL INNOVATORS

10:00 am - 1:30 pm Grand Ballroom Arcade

Welcome RegistrationWelcome to the beautiful and historic Don CeSar Hotel & Beach Resort and the 13th Annual Global Retail Marketing Association’s C-Suite Executive Leadership Forum. Join us in the Grand Ballroom Arcade for registration.

1:45 - 2:00 pm Grand Ballroom

Welcome and State of the Industry RemarksStephanie Fischer, President & CEO and Brian Beitler, Chairman of Global Retail Marketing Association, will kick off the 2018 forum.


Leadership from the top, Literally!Unleash your potential in today’s competitive business environment with unconventional leadership concepts that the MBA experience and corporate America can’t – and won’t – teach you from Alison Levine.

Alison served as team captain of the first American Women’s Everest Expedition, climbed the Seven Summits and skied to the North and South Poles. A history-making adventurer who also spent time in the business world, she has survived sub-zero temperatures, hurricane-force winds and sudden avalanches – and that was while climbing the corporate ladder!

In her New York Times best-selling book, “On the Edge: Leadership Lessons from Everest and Other Extreme Environments,” Alison asserts that the principles that apply to the world of extreme adventure also apply to demanding business environments. A former part-time faculty member at West Point, Alison understands what it takes to lead teams through challenging situations.

On stage, she uses stunning imagery from her various expeditions to demonstrate how progress can be made going backward, why egos are a good thing, and how complacency can kill you. One of today’s most in-demand speakers, she inspires audiences to push themselves further than they ever thought possible.

AGENDA

Alison LevineFirst American Women’s Everest Expedition Team Captain. Author of The New York Times Bestseller “On the Edge: Leadership Lessons from Everest and Other Extreme Environments”



Shift Thinking...A Whole New MindsetMark Bonchek is in the epiphany business. He does more than educate and engage. He helps produce profound insights into the challenges and opportunities of business in the 21st century. Mark’s message of transformative change and exponential growth will help you re-imagine your business and find new paths to growth. Through the framework of Shift Thinking™, he delivers a powerful prescription for how to organize, engage, and compete in the digital age.

You’ll learn new mental models that will help you strengthen capabilities within yourself, your team, and your organization: understand the importance of un-learning, brand orbits, and decision doctrine.

Mark Bonchek is the Founder and CEO (Chief Epiphany Officer) of Shift Thinking. His mission is to update thinking for a digital age. Mark has been at the forefront of the digital revolution since receiving Harvard University’s first Ph.D. on the topic of social media in 1997. He now advises leading organizations on how to achieve exponential growth and transformative change. He is a frequent speaker and regular contributor to Harvard Business Review, faculty member for Singularity University, and author of the

book “Brand Orbits”.

4:20 - 4:35 pm Grand Ballroom Arcade

A Very Refreshing Networking BreakEnjoy coffee and refreshments and get to know like-minded leaders.


Unveiling the Invisible...How our hidden behaviors are becoming the most valuable commodity of the 21st Century.How will intelligent technologies reshape society, industry and our behaviors. Artificial intelligence has the ability to peer into the invisible patterns in all of our behaviors to develop an intimate understanding of what drives, us, where we see value, and how we want to experience the world. How will this help us, how will this hurt us? Technologies will solve some of the most complex problems in society and business such as climate change and the radicalization of work flow processes. But it can also be used in the most subliminal and manipulative way to influence and shape our behaviors playing on our strengths and weaknesses.

Professor, Researcher and Futurist, Tom Koulopoulos, Author of Unveiling the

Invisible, weighs the risks and the benefits of intelligent technologies in this digital age and what business leaders should be contemplating as we seek to micro-target our customers.

6:00 - 7:00 pm Beach Pavilion

Tropical Sunset Networking ReceptionJoin us for our ice-breaker reception, where you will build new relationship, re-kindle old ones and enjoy refreshing drinks and hors d’ouvres.

7:00 - 9:00 pm Beach Pavilion

Sunset Dinner by the SeaSit back and relax as we engage in casual dinner conversation with delicious food and a beautiful Florida sunset.

WEDNESDAY MAY 16

Tom Koulopoulos Professor, Researcher, Author, Unveiling The Invisible/Delphi Group Think Tank

Mark BonchekFounder and CEO Shift Thinking



Casino NightTry your luck at the roulette, craps and blackjack tables all while networking with your peers at the popular GRMA Casino Night. You’ll be topping off the evening, cultivating new relationships having great fun, all while earning the chance to win some incredible prizes!

7:00 - 8:00 am King Charles Room, 5th Floor

Sunrise Breakfast...Meet & GreetWe will continue important introductions at breakfast. Now is the time to meet more of your top-tier solution providers as they share their transformative solutions.

8:00 - 9:15 am Grand Ballroom

Deep Thinking...Where Machine Intelligence Ends and Human Creativity BeginsGarry Kasparov is widely regarded as the greatest chessplayer in history, becoming the youngest world champion ever at 22 in 1985 and spending twenty years as the world’s top-rated player. His legendary matches against the IBM supercomputer Deep Blue in 1996 and 1997 made him a central figure in artificial intelligence and the evolution of the human-machine relationship. He retired from chess in 2005 to become a leader of the Russian pro-democracy movement against the rising dictatorship of Vladimir Putin. He is the chairman of the New York-based Human Rights Foundation and has become a powerful voice for individual freedom worldwide. As a Senior Visiting Fellow at the Oxford Martin School, Kasparov specializes in interdisciplinary collaboration and, as he puts it, “how our technology can make us more human.” He is a member of the executive board of the Foundation for Responsible Robotics.

Kasparov speaks and writes frequently on innovation, decision-making, and risk. His latest book is Deep Thinking: Where Machine Intelligence Ends and Human Creativity Begins. His earlier books include How Life Imitates Chess (2007), Winter Is Coming: Why Putin and the Enemies of the Free World Must Be Stopped (2015) and two acclaimed series of chess books, My Great Predecessors and Modern Chess. The Kasparov Chess Foundation promotes chess in education around the world with five centers on four continents.


Blockchain Revolution...It’s What’s “Not” in Your WalletAlex Tapscott is a globally-recognized writer, speaker, investor and advisor focused on the impact of emerging technologies, such as blockchain and cryptocurrencies, on business, society and government. He is the co-author (with Don Tapscott) of the critically acclaimed non-fiction best-seller, Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money Business and the World, which has been translated into over 15 languages.

Alex Tapscott’s work has been featured in TIME, Fortune, Forbes, the Harvard Business Review, the Toronto Star, the Globe and Mail and dozens of other publications. His TedX San Francisco talk: Blockchain is Eating Wall Street has been viewed almost 400,000 times.

In 2017, Alex co-founded (with Don Tapscott) the Blockchain Research Institute, a

“What’s real important in conducting business is to attempt to do compassionate business, which means that there aren’t winners and losers. There are only winners.”

Garry KasparovRussian World Chess Champion Author, Member of the Executive board of the Foundation for Responsible Robotics

THURSDAY MAY 17

Alex TapscottCo-author of Blockchain Revolution Founding Member, IMF’s High Level Advisory Group on Fintech


multi-million-dollar think tank that is investigating blockchain strategies, opportunities and use cases. Alex currently sits on Advisory Board to Elections Canada, the independent, non-partisan agency responsible for conducting federal elections and referendums. In November of 2017, Alex and Don Tapscott were recognized with the Digital Thinking Award from Thinkers50, as part of their Distinguished Achievement Awards.

10:15 - 10:30 am Grand Ballroom Arcade

Networking BreakAnother opportunity to exchange ideas with your peers while enjoying coffee and refreshments.


CEO Perspective – Lessons on Industry Disruption Disruption is rampant in the retail, hospitality and, to a slightly lesser extent, the restaurant industry. Philip Krim and Jesse Horwitz will discuss why disruption is happening, why they feel legacy brands struggle to keep up, and what you can do to better prepare your brand to compete and/or partner with disruptors. They both come with unique backgrounds and experiences from outside the industries they are disrupting, but they share a laser focus on what the customer wants and needs from their respective brands.

Philip Krim is CEO and Co-Founder of Casper and leads their comprehensive business strategy, expansion, and vision for the future. He drives Casper’s goal of becoming the first end-to-end sleep brand while re-imagining the sleep industry from the ground up.

Jesse Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company that is taking the industry by storm becoming one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Jesse focuses his efforts on business development, fundraising, and regulation compliance. He also earned a spot on Forbes’ prestigious “30 Under 30” list in 2016.

11:25 am - 12:45 pm Grand Ballroom

CMO Perspective – Re-imagining & Innovating BrandsAcross our industries, re-imgaining our brands, customers, and businesses is not just some novel idea—it is likely mandatory for survival. In this session, we will hear from two CMOs who are leading the charge on reimagining their brands within their respective organizations.

Adam Holyk is Senior Vice President and Chief Marketing Officer and is responsible for the Walgreens brand strategy including retail, pharmacy and healthcare marketing activities. He also has leadership for digital marketing, customer loyalty, customer offer and format development. He is charged with modernizing its online and offline channels with new technologies and a new emphasis on reaching female shoppers — millennials and Gen X – to make Walgreens their “preferred pharmacy of choice.”

Shelagh Stoneham is Senior Vice President, Marketing at Chico’s FAS, Inc., a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. She is accountable for the brand, consumer and marketing strategy, development of brand identity and essence, customer experience, customer

Philip KrimCasper Co-Founder and CEO

Jesse Horwitz Hubble Co-Founder & CEO

Adam HolykWalgreens SVP, CMO

Shelagh Stoneham Chico’s FAS SVP, Marketing

THURSDAY MAY 17


THURSDAY MAY 17

relationship management, loyalty, digital development, leading multi-channel design including store and visual merchandising, advertising, agency management, marketing creation, media planning and investment.

12:45 - 1:00 pm

BreakGrab your sunscreen, hat, and anything else you need for your afternoon activities.

1:00 - 5:00 pm

Networking Lunch + Fun in the Sun Afternoon:Option 1: Tiki Hut Team Building Competition1:00 - 2:00 - Lunch at the Beach Pavilion2:00 - 4:30 pm - A fun “themed” event planned for networking, team building, and sparking creative thinking! Teams will build a uniquely branded Tiki Hut/Bar on the beach, create a specialty cocktail/beverage (with or without alcohol), AND develop an advertising campaign/slogan to promote their establishment. Location: North Beach

Option 2: Golf Tournament1:00 - 5:00 pm - Whether you are a 1 or 100 handicap, come enjoy a relaxing nine holes of Championship Golf with your fellow colleagues. Box lunches will be provided while you compete for the longest drive, closest to the pin, and the best team net and gross score awards. Winners will be announced at the dinner awards ceremony Thursday evening. Location: Isla Del Sol

5:45 - 6:45 pm South Terrace - 5th Floor

Networking Sunset ReceptionAbsorb a spectacular sunset and breathtaking gulf views, while we enjoy cocktails, hors d’oeuvres and exchange more ideas.


Dinner, Awards & Musical EntertainmentSit back, relax and enjoy a very entertaining evening, filled with prizes, awards and a special performance by the Boys of Summer: a Tribute to the Beach Boys.


FRIDAY MAY 18

7:00 - 8:00 am Beach Pavilion

Sunrise BreakfastDelight in a delicious breakfast as we kick off another morning of speakers and our team collaboration activities.


CEO Perspective – Lessons on Industry DisruptionWe continue our CEO conversation with Rakesh Tondon who will share his unique perspective on how he is successfully re-shaping the fashion industry and positioning his company for future growth.

Rakesh Tondon is the Co-founder & CEO of Le Tote. Prior to Le Tote, Rakesh spent 12 years in technology investment banking, working on technology deals with some of the biggest names in the consumer, enterprise and telecom spaces at JP Morgan’s technology group in New York before deciding he wanted to disrupt the fashion industry.


CMO Perspective – CMO to CEO Succession StrategyWe are beginning to see a trend where brands are looking outside of the historical roles (operator, CFO, product/merchant) for CEO succession planning. We are going to examine why this trend is developing, if it will be sustained, and understand what it takes for a CMO to position themselves for the big job.

Chris Fuqua is Senior Vice President, Operations Strategy and Supply Chain at Dunkin’ Donuts. He has moved from marketing leadership to operations, supply and strategy creating a pathway for success with growth initiatives including the development of the Next Generation Restaurant concept for Dunkin’ Donuts. Chris will articulate how marketing can lead to a career in general management.

Richard Sanderson is a senior member of the Consumer Sector and co-leader of the Marketing Officers Practice for Spencer Stuart. He recruits global marketing, digital, growth, communications and customer experience leaders for clients across consumer products and services, retail, financial services, health, industrial, technology and professional services businesses. He has led a series of high profile Fortune 500 chief marketing officer searches for clients seeking to transform or elevate the strategic impact of the marketing function in their enterprise.

9:40 - 10:00 am Grand Ballroom Arcade

Networking BreakAnother opportunity to exchange ideas with your peers while enjoying coffee and refreshments.

10:00 am - 11:30 am Grand Ballroom

TEAM COLLABORATION COMPETITION A highlight of the forum, this session enables us to learn from the thought-provoking presentations and then collaborate to seek practical solutions to opportunities that can build market share and profitable growth in an ever-changing environment.

Rekesh TondonLe Tote Co-Founder & CEO

Chris FuquaDunkin’ Donuts SVP, Operations Strategy and Supply Chain

Richard Sanderson Spencer Stuart Executive Director, Marketing, Consumer & Retail


FRIDAY MAY 18

Format All attendees are divided into teams of 8 to 10 with a designated team captain.

The 1 1/2 hour session will be divided into 60 minutes of brainstorming discussion and 30 minutes of team presentations lasting 3 minutes per team.

Description of Tasks All attendees will engage in an immersive, hands-on experience, collaborating with peers and solutions providers. Each team will develop new ideas and strategies across one (1) of the six (6) focus areas outlined below. They will base their ideas on the powerful insights they’ve learned from our time together at the GRMA as well as their own personal expertise and experience. The ideas and strategies will be summarized on flip charts for presentation to the broader audience.

We will then judge together the quality and strengths of each team’s approach to their specific challenges and opportunities. Prizes will be awarded for the winning team!

1. Marketing Analytics & Attribution

2. Customer Centricity

3. Store of the Future

4. Thick Data

5. Culture & Talent

6. Cross Collaboration & Brand Partnerships


FRIDAY MAY 18


A “Brand” New Playbook In just twenty years, the world of corporate communications has been completely upended. With paid and earned media evolving into shared and social, the boundaries between advertising, public relations, and marketing are becoming hopelessly blurred. Forward-thinking managers need a new brand playbook for this new age of media, and that’s exactly what our next speaker has been developing for the past twenty years.

Robert V. Kozinets is an academic innovator and a globally recognized expert on social media, branding, and innovation. Besides inventing netnography and pioneering videography as a market research method, he has authored and co-authored over 100 pieces of research on the intersection of technology, media, and consumers. This includes four books. On the industry side, he has extensive speaking, training, and consulting experience with a range of global companies and organizations, including American Express, Merck, Sony, Nissan, HSBC, TD Banking and Financial Group, eBay, Campbell Soup, L’Oréal, Zurich Insurance, and Loew’s. He holds the Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Marshall and Annenberg Schools.


Closing Comments and AdjournmentThe GRMA C-Suite Executive Leadership Forum will officially adjourn; however, we invite you to extend your stay to enjoy more sun, fun and networking with your peers. Be sure to save the date for next year, and we will see you back at the Don CeSar Resort, May 8-10, 2019.

12:45 - 2:30 pm South Terrace, 5th Floor

GRMA Advisory Board Luncheon Meeting(Board Members Only)

Robert V. Kozinets, BBA, MBA, PH.D.J&H Hufschmid Chair, Annenberg School for Communication and Journalism, Marshall School of Business University of Southern California

the think tank for c-suite leaders shaping the future … · re-imagining together. 13th annual...

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