leadership presentations lc 3 chap 5 pres

McGraw-Hill/Irwin Copyright ©2009 The McGraw-Hill Companies, Inc. All rights reserved.

Lectures Based onLeadership Communication, 3rd edition

By Deborah J. Barrett, Ph.D.

Leadership Presentations


Leadership Communication, 3rd edition by Deborah J. Barrett

Plan Prepare Present

The Three P’s of Oral Presentations

Determinestrategy

Analyzeaudience

Select medium/delivery method

Organizespeech andestablish logicalstructure

Get nerves undercontrol

Deliver, usingPPT effectively

Handle Q&A’s

Conduct post-presentationassessment

Developintroduction,body, andconclusion

Create graphics

Test the flow/logic

Edit/proofread

Practice,checking timing,room, equipment

Chapter 5 - 2


Leadership Communication, 3rd edition by Deborah J. Barrett Chapter 5 - 3




Messages

Media/forum

Timing

Communicator

Purpose/Objectives

Determine Communication Strategy

Audiences



Analyze the Audience

1. Who is the primary and secondaryaudience for this presentation?

2. What is your purpose with this audience?

Chapter 5 - 5

3. What do they know,expect, and feel?

4. What is their motivation?

5. What do you expect theaudience to do and to feelbased on the presentation?



Select the Medium and Delivery Method

Stand-up extemporaneous

Overhead

Computer

Round-table discussions

Flip charts or white boards

Video or phone conferencing

Team presentations

Chapter 5 - 6



Using Extemporaneous Delivery

Characteristics

Most difficult and most effective formof presentations

Requires a lot of preparation

Advantages

Allows you to maintain eye contact

Permits adjustments to audience

Helps you to appear confident andknowledgeable

Chapter 5 - 7



Selecting Round-Table Presentation Format

Encourages an informal, interactivediscussion

Builds consensus or gains agreement

Allows the checking of facts or identifiessources of missing facts

Surfaces and resolves issues

Accommodates providing a lot of informationin a short amount of time

Chapter 5 - 8



Hand out the presentation before you start

Direct your audience to the specific page

State the major message of the exhibit

Explain any legends or symbols

Guide the audience through complex exhibits

Provide transition before turning page

Delivering a Round-Table Presentation

Chapter 5 - 9



Establish eye contact with your audience

Be flexible and responsive to the discussion

Give your audience time to skim the page

Be alert to the audience’s body language

Delivering a Round-tablePresentation (continued)

Chapter 5 - 10



Presenting Effectively as a Team

Clearly determine roles before presenting

Use a very tight, logical structure

Introduce each speaker and topic

Provide strong transition from speaker to speaker

Watch time carefully

Work out a method for handling Q&A

Check presentation space

Practice as a team

Chapter 5 - 11



Organize and Establish aLogical Structure

Select the best structure for topic and audience

Use the pyramid to help in grouping topics andtesting the structure’s logic

Create a story board to facilitate developing thecontent for each grouping

Test the structure by seeing if you can tell thestory in a sentence or on one slide

Complete the development of each section oncethe overall structure seems logical

Chapter 5 - 12



Developing the Introduction,Body, and Conclusion

Tell them what you aregoing to tell them,

Tell them;

Then, tell them what youhave told them.

Chapter 5 - 14



Audience Attention is Greatest at theBeginning and at the End

Lowest

Highest

Beginning End

The Hook

Your Presentation

AudienceAttention

ClosingStatement

Chapter 5 - 15

Summary

Q&A



1. Context – the setting, the frame

2. Purpose – why are we here

3. Foreshadowing – what is coming

Effective Introduction – C P F



Effective Introduction

Arouses the audience’s interest

Reviews context for presentation

Establishes your credibility and competence

Creates a rapport

Announces the subject and lists topics

Should not contain an apology

Starts quickly and gets to the point

Chapter 5 - 17



Effective Body Content

Is concise and specifically focused

Follows your outline and does not drift off course

Covers only what needs to be covered

Balances the general with the specific

Emphasizes what you can do for your audience

Does not contain anything to which the audiencecan say, “So what?”

Chapter 5 - 18



Creating an Effective Agenda Slide

Today’s Agenda

Introduction Understanding of

current situation Competitive analysis Niche capabilities How you measure your

success Project objectives Overview of approach Proposed approach Team Structure Next steps Conclusion Q & A

Today’s Agenda

Understanding ofcurrent situation

Project objectivesand approach

Team structure andour capabilities

Next steps

Chapter 5 - 19



Concluding Effectively

Summarize by going back over main points

Make a recommendation or repeat it

Do not stop abruptly with the statement,“That’s all.”

Make the most of the presenting opportunity byemphasizing main messages before and afterthe Q&A

Chapter 5 - 20



Practicing

Go through your presentation at least twice

Try to recreate the speaking situation

Practice in the same room if possible

Try to practice at least once in front of a mirror

Time your presentation at least twice

Organize your presentation to allow last-minute adjustments

Be prepared, be flexible, and anticipate theunexpected

Chapter 5 - 21



Presenting with Confidence

Use appropriate eye contact, facialexpressions, and body language

Avoid common body language problems

Use an effective speaking style

Deliver effectively with visual aids

Manage the Q&A

Achieve a positive ethos

Chapter 5 - 23



Using Effective Body Language

Move out beyond the podium if possible

Focus your energy

Maintain a comfortable, relaxed stanceappropriate to the situation

Stand with your feet comfortably spaced

Keep your body positioned facing your audience(never turn your back)

Demonstrate your message with gestures

Chapter 5 - 24



Avoiding Common BodyLanguage Problems

1. Slouching or assuming other informal stance

2. Leaning to one side or the other

3. Pacing up and down or around the room too much

4. Clasping hands in front or behind

5. Standing with hands on hips

Chapter 5 - 25



Avoiding Common Body LanguageProblems (continued)

6. Gripping the podium

7. Gesturing too much, too little, or when notappropriate

8. Fidgeting with keys, rings, pens, pointer, etc.

9. Rocking or shifting your feet

10. Leaning on the lectern or sitting on the table

Chapter 5 - 26



Using an Effective Speaking Style

Do not speak too loudly or too softly

Articulate clearly

Pronounce each word correctly

Place accents where they should be

Vary your rhythm appropriately

Watch the “uh’s” or similar fillers

Chapter 5 - 27



Delivering Effectively with Visual Aids

Check equipment and room inadvance

Introduce slides before youshow them

Walk your audience throughthem if necessary

Avoid blocking the audience’sview

Look at your audience, notback at the screen

No, No, NoTurning Back on

Audience

Chapter 5 - 28



Handling Q&A’s

Anticipate likely questions in advance

Plan who will answer them (in a team)

Announce timing of questions before speaking

Listen very carefully to the question

Repeat the question

Keep your answer short and simple

Avoid dialogue with a single questioner

After answering the last question, conclude byrepeating your main message

Chapter 5 - 29



In Summary: Achieving a Positive Ethos

The best ways to project a positive ethos:

Believe in what you are saying

Be prepared

Create and maintain a rapport

Adopt a secure stance

Use comfortable gestures

Establish and maintain eye contact, ifappropriate for the culture

Adjust pacing based on audience response

Chapter 5 - 30

leadership presentations lc 3 chap 5 pres

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