lead. position. promote. educate. distinguishing your company as a thought leader

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Lead. Position. Lead. Position. Promote. Educate. Promote. Educate. Distinguishing your company as a thought leader Distinguishing your company as a thought leader

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Page 1: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Lead. Position. Lead. Position. Promote. Educate.Promote. Educate.

Distinguishing your company as a Distinguishing your company as a thought leaderthought leader

Page 2: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Provide Ideas & SolutionsProvide Ideas & SolutionsWhite papers allow you to address timely White papers allow you to address timely travel management challenges and issues in travel management challenges and issues in an an

informativeinformative, , creativecreative, and , and engagingengaging way. way.

Educate travel buyers on topics important to themEducate travel buyers on topics important to them Distinguishing your company as a thought leader: Distinguishing your company as a thought leader:

Knowledgeable on industry topics Knowledgeable on industry topics Interested in being a solution providerInterested in being a solution provider Committed to being on the leading edge of Committed to being on the leading edge of

business travel issuesbusiness travel issues

Page 3: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Creating Your Custom Creating Your Custom White PaperWhite Paper

A dedicated BTMG writer will contact you A dedicated BTMG writer will contact you to discuss your objectivesto discuss your objectives

Work with your designated contact to:Work with your designated contact to: Discuss topic ideasDiscuss topic ideas Approve copy to ensure your goalsApprove copy to ensure your goals

and expectations are metand expectations are met

Our staff will write and design with your Our staff will write and design with your branding in mind branding in mind

Deliver your custom white paper in a PDF format Deliver your custom white paper in a PDF format for your marketing usefor your marketing use

Page 4: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Maximize Your Maximize Your White Paper ImpactWhite Paper Impact

Leverage Your Custom White PaperLeverage Your Custom White Paper Email to your customers and prospects Email to your customers and prospects Post on your own company websitePost on your own company website Print and distribute at trade shows and Print and distribute at trade shows and

conferencesconferences Marketing material for your sales team Marketing material for your sales team Generate sales leads when posted behind Generate sales leads when posted behind

an online registrationan online registration

Page 5: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Economical PricingEconomical Pricing

CostCost::

4 page white paper: $___ net4 page white paper: $___ net

6 page white paper: $___ net6 page white paper: $___ net

8 page white paper: $___ net8 page white paper: $___ net

12 page white paper $___ net12 page white paper $___ net

Page 6: Lead. Position. Promote. Educate. Distinguishing your company as a thought leader

Business Travel Media Group

The most comprehensive portfolio of products for business travel buyers.

The most comprehensive marketing resource for business travel marketers.

For Information Contact:

Louis Magliaro: (973) 769-0028 [email protected]

Edie Garfinkle: (805) 383-1326 [email protected]