lead generation tool
DESCRIPTION
In this Presentation i have tried to provide an overview on how to create an Online Lead Generation Tool which can help you augment your business revenue, build brand awareness. To be precise its not elaborate, i'm sure you would understand to create a PPT for Online Lead Generation will take a lot more slides than time would permit. However if you need help in setting up a Lead Generation tool for your business you are free to contact me. My Email Address is mentioned on the PPT. All the Best ... Happy Rain Making.TRANSCRIPT
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The Lifeblood of a BusinessPresented By Rafi Ahmed
(Rain Maker)E
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A)'The Purpose of a Business is to Create a Customer' - Peter Drucker ..
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A) A potential sales contactB) An individual or organization that
expresses an interest in your goods or services
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Lead generation is the generation of consumer interest or inquiry into products or services of a business
Lead generation is the process of creating sales leads which might convert into sale for the company
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Paid Organic
Online Offline
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Existential Question TO MAKE SALES !!!!!!! To Give you Salary You know it Already???? Remember the PURPOSE of a Business
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You’re a believer now!!!! Though your journey has just begun
Right then lets move forward….
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Good Question????? Are you excited Patience is a virtue ….
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No Rocket Science ????? Ask ME WHY….
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Business Analysis (Boring) Start with Asking Questions 3 Rules here A) Ask the Right Questions… B) Ask the Right Questions… C) Ask the Right Questions…
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Imagine you have just been hired in an MBA Institute as the Marketing Manager and told to quickly generate leads
Imagine I’m your BOSS What are the questions you will ask me???
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Does your company have a website Does your company participate in the Digital World Social Listening
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Who are your competitors What kind of presence they have online Are they advertising Online Make some calls Rate your competitors in terms of their
Digital Presence
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Who are your Customers What is their AGE Group Where do they hangout Are any of your customers a thought leader Socio-Economic Analysis
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Consult Folks in your company Use insights from Competitor Analysis Use insights from TA Analysis Form groups of Keywords in terms of
relevance & importance to your Biz. Use Google Adwords Keyword Tool for
validation and research
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How much does it cost currently to Acquire a LEAD (CPL –Cost Per Lead)
How much does it cost to Sell a unit of your product
What is the Lead to Conversion Ratio
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Depending on the Nature of the Business COS(Cost of Sales) = CPL(Cost Per Lead) +
Cost of Sales Staff/ Cost of Administrative Staff
Lead to Conversion Ratio = Total Number of Leads Generated/ Final Sales
Cost Per Lead = Amount Spend on Advertising/Number of Leads Generated
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STEP 1Determining the Marketing Budget a) Refer Current CPL b) Refer Current Lead to Conversion Ratio c) Create a Hypothetical CPL, CR d) Create a Marketing Budget Based on the Analysis
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Step 2 Creating the Digital Real Estate a) Website b) Lead Capture Mechanism c) Social Media Channels
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Step 3 Analyzing Appropriate Mediums a)Refer the Competitor Analysis b)Conduct Cost Benefit Analysis c)Consult your company folks
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Step 4Creating an Optimum Mix of Mediums A) Refer Cost Benefit Analysis
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Ad Copy Design Content Trail Run Hypothesis Testing
ALLOW TIME In Online Marketing Testing and Evaluation is
a continuous process …. Continuous Improvement is the mantra!!!
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Applaud!!!!
You’re ready to go live…
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Email Address [email protected] Skype: rafi.iiht
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