why slideshare is the greatest lead generation tool by sherry nouraini
DESCRIPTION
SlideShare is one of the best and most effective tools for lead generation. In this presentation I explain how different features of SlideShare feeds the sales funnel. The conversation following the slide presentation is also full of useful tips.TRANSCRIPT
Open Social Media: Free and Open Education
Why SlideShare is the greatestLead generation tool and how to use it
Sherry NourainiFounder/President
Captive Touch
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel(Pro Account)
Open Social Media: Free and Open Education
Discover- Google Search
Open Social Media: Free and Open Education
Discover- SlideShare Search
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Contact- Leads CampaignChoose the position of the
lead form
Open Social Media: Free and Open Education
Download-Analytics
Who has downloaded
Who has shared onTwitter
Open Social Media: Free and Open Education
Follow up
Setup a meeting to follow up
Send a presentation
Open Social Media: Free and Open Education
Send presentation, watch how they like it!
Open Social Media: Free and Open Education
Follow up-Schedule a meeting
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Satisfaction and advocacy
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel(Pro Account)
Open Social Media: Free and Open Education
Setup Google Plus Authorship on SlideShare
View presentation by Mark Traphagen
http://www.slideshare.net/marktraphagen/how-to-claim-google-authorship-for-slideshare
Open Social Media: Free and Open Education
Thank you for listening
Any questions?
You can find me here:[email protected]
http://www.twitter.com/snourainihttp://www.facebook.com/captivetouch
http://www.gplus.to/sherrynourainihttp://www.linkedin.com/in/sherrynouraini
Open Social Media: Free and Open Education
What’s new in social mediaand
What does this mean for you?August 2nd, 2013
Sherry NourainiFounder/President
Captive Touch
Open Social Media: Free and Open Education
• Mark your calendar for a Facebook press event:
When: Tuesday August 6th, 10 AM PST What: Upcoming changes to newsfeed Algorithm Explanation of how it works.
Open Social Media: Free and Open Education
• Facebook is rocking mobile advertising
• 41% of Facebook Ad revenue comes from mobile
• Should you be focusing on mobile Ads
• My suggestion would be to start with an Ad that that is served on both desktop and mobile
• Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide
Open Social Media: Free and Open Education
• Facebook is rolling out embedded posts
Open Social Media: Free and Open Education
Facebook Like, comment right from embed
Open Social Media: Free and Open Education
How to take advantage of this featureWhen it becomes available
• Your discussions on Facebook could be a great source of ideas for blog posts
• Take the discussion to your blog and give people some context so they want to engage with you and like your page
• Create outstanding Facebook posts such that people will want to embed it!
Open Social Media: Free and Open Education
• LinkedIn: Threaded commenting and liking ofcomments for influencer posts.
Open Social Media: Free and Open Education
Did you like what you heard?
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• Please ask questions