6HDI I 121 South Tejon Street I Suite 1100 I Colorado Springs, CO 80903 I 800.248.5667 I Fax: 719.268.0184 I www.ThinkHDI.com

HDI Buyer’s Guide: A Cut Above the Rest!

What It Is: Buyers want simplicity. Solution providers want buyers. The HDI Buyer’s Guide fits everyone’s needs by establishing a direct link between buyers and solution providers, and creating a valued connection for both. It is a unique, comprehensive online listing of ITSM technologies, support tools, and solution providers, organized by category and housed at HDIConnect.com.

What It Does: As a community service tool and a high-profile sponsorship opportunity, the HDI Buyer’s Guide is a breakthrough tool, aggregating support solutions virtually so buyers are not burdened with the task of sifting through large, complex commercial guides

How It’s Different: The HDI Buyer’s Guide is unlike most of the inconvenient commercial guides currently available from a variety of publishers and clearinghouses. First and foremost, it offers an established, trustworthy website that connects solution providers with buyers in a simplified, mutually beneficial process.

Additionally:

• Solution providers have complete access to information requests, can manage their content online, and have the ability to process and develop leads; and

• Buyers have access to an organized, categorized, and sorted database of products and informational links, engineered to help them find the support solutions they seek.

Lead generation

HDI Audience and Technology

Which technologies are required to provide successful end-user support?

Incident management 67.5%

Knowledge management 49.8%

Remote control 43.2%

Customer satisfaction surveying 41.8%

Automated call distributor 33.0%

Percentage of medium and large companies planning to use or upgrade the following technologies in 2013:

Change management 81.5%

Incident management 95.5%

Knowledge management 93%

Remote monitoring/ support 84.5%

Source: 2012 HDI Support Center Practices & Salary Report

7HDI I 121 South Tejon Street I Suite 1100 I Colorado Springs, CO 80903 I 800.248.5667 I Fax: 719.268.0184 I www.ThinkHDI.com

The HDI Buyer’s Guide will be marketed via:

• Promotion at HDI conferences and events

• Promotion through social channels

• Direct mail and email campaigns to thousands of industry professionals

• Promotion in the bimonthly industry magazine, SupportWorld

• Promotion in the biweekly Industry Insider e-newsletter

You Have Options:

• Free listing (one [1] category): Company name, product name, linked web address.

• Standard listing (up to three [3] categories): Logo, company name, product name, 50-word description, web address linked to product and company.

• Premium listing (up to five [5] categories): Logo, company name, product name, brochure attachment, 100-word description, web address linked to product and to company.

Current Solution Categories:

Standard listing: Annual subscription: $500 per month

Premium listing: Annual subscription: $1,000 per month

Lead generation

Now more than ever, decision makers are using social media channels to share and obtain information about technology vendors, products, and services.

59 % of decision makers use social media to learn about new products services and technologies.

47 % use digital channels to seek advice from peers about technology purchases.

58 % use social online channels to obtain information for technology purchases.

Source: 2011 “Social Media at Work” report, UBM TechWeb