ldb eco host ii_valpreda - social
TRANSCRIPT
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Eco Host - II edizione
I canali social per vendere?
Forse possono diventarlo, ma prima …
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Una premessa
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In rete, ovunque voi siate (soprattutto sui social) meglio un assenza
discreta che una presenza ridicola
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Perché il RISCHIO è questo
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Quindi una presenza in rete ha senso se e SOLO se ESISTE un PROGETTO
di comunicazione che NON comprenda SOLO la presenza social
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Alcuni numeri per capire un po’ meglio il fenomeno dell’evoluzione del bar
dello sport del III millenio
fonte Vincos.it – settembre 2013
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15 milioni coloro che, almeno una volta al mese, lo usano da un tablet o uno smartphone, mentre 10 milioni accedono quotidianamente.
Una crescita impressionante se si considera che i mobile user mensili erano 7,5 milioni 2 anni fa.
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Per ora è così:
In 60 secondi …
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Se la rete è down il numero è:
Dati delle ore 23 del 26/09
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Profilo PERSONALE e pagina AZIENDALE:
da mesi il messaggio è questo (oppure c’è direttamente la
chiusura) …
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Profilo PERSONALE e pagina AZIENDALE:
NON è una scelta (policy di Facebook)
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Quindi …
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Per NON perdere TUTTO
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https://www.facebook.com/pages/create.php?migrate
Converte un profilo in una pagina aziendale, trasforma gli amici del profilo in fan della pagina creata.
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Attenzione:
NON vengono migrati i contenuti (e forse è un
bene …)
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Prima è consigliabile:
https://www.facebook.com/settings
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Attenzione:
NON è un un test, indietro NON si torna
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Infine esiste la possibiltà di UNIRE delle pagine simili in
un’unica pagina ma …
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Fatta questa premessa partiamo …
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la pagina NON è una vetrina in bianco e nero
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Questa non è comunicazione …
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State dialogando con
persone ‘normali’
(potenziali e/o clienti) quindi:
FCO, PAX, FB, COUPON, ecc …
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Se es. trattate viaggi sicuri che:
Marsa Alam, Salamina, Mykonos, …
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Inoltre NON è SEMPRE il prezzo l’elemento principale da
comunicare …
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I social NON sono SOLO vetrine … cioè prodotti, offerte&sconti, …
Nascono per dialogare … è un luogo dove creare e coltivare
RELAZIONI
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C’è una certa differenza rispetto all’immagine di prima …
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I social sono UNO dei tasselli di un piano di comunicazione
E’ fondamentale UNIRLO al web (sito aziendale) per aprire e/o
proseguire una RELAZIONE
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E’ fondamentale rispondere a:
perché SONO sui social?
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Lo siete con una strategia e degli obiettivi definiti?
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Infine un cenno sulla possibilità che avete per
PROMUOVERE
le vostre proposte
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A luglio un annuncio …
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A ottobre un altro annuncio …
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Ma, come dicevamo, se non ho creato le RELAZIONI,
non ho dimostrato di essere credibile con una presenza
COSTANTE …
come posso pensare di vendere?
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2 esempi …
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https://www.facebook.com/PinetaHotels
https://www.facebook.com/macelleria.ristorante
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Domande?
Grazie per l’attenzione
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Credits: http://allfacebook.com/
vincos.it
https://www.facebook.com/business
gliscomarketing.com
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