Chouksey Engineering College Lal Khadan Bilaspur (C.G)

“Summer Training Report on

Sales Promotional Activities of Airtel

Objective of the study :

The main objectives of the study are :

1 To Find out Promotion Technique used by company.

2. To find the efficiency of technique.

3. To find out when the technique is used by company.

4. To find whether technique influence the customer. 5. To find out the toughest competitor of this brand.

ContentContent

1.Overview of Bharti airtel.2.Overview of landline.3. Introduction of topic.4. Research methodology.5. Data analysis & interpretation.4.Finding &suggestion.5.Limitation.6.conclusion.

Overview of Bharti airtelOverview of Bharti airtelHistory of airtel Each year of our existence has

been marked by historic and far reaching milestones including many ‘fi rsts’, all of which have been stepping stones to our success and performance. A brief history of the Company’s major events is summarized below:

CuntCunt

1995-1996 • Mobile services under the brand name

‘Airtel’ launched for the first time in Delhi and Himachal Pradesh.

1997-1998 • Is the first private telecom service

provider to obtain a license for landline telephony in Madhya Pradesh.

Cunt.Cunt.1999 -2000 • The largest private sector telecom

operator in India after acquiring JT Mobile for providing cellular services in Punjab, Karnataka and Andhra Pradesh

2001-2002India’s first private submarine cable

landing station in a joint venture with SingTel

First private operator to offer basic telephone services in Haryana, Delhi, Tamil Nadu and Karnataka

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2001-2003• Strategic partnerships with IBM and

Ericsson for outsourcing of the Company’s core IT and network activities.

2005 -2006First private operator to launch mobile

services in Jammu and Kashmir.

2006-2008 Strategic partnership with Google,

enabling search through mobile phones

The composition of the Board is as The composition of the Board is as under:under:

• SUNIL BHARTI MITTAL • RAKESH BHARTI MITTAL

• RAJAN BHARTI MITTAL • QUAH KUNG YANG • PULAK CHANDAN PRASAD • PAUL O’SULLIVAN

• N KUMAR

• NIKESH ARORA

Vision 2010-20Vision 2010-20By 2010 Airtel will be the most

admired brand in India:◦Loved by more customers◦Targeted by top talent◦Benchmarked by more businesses

Vision 2020To build India's finest business

conglomerate by 2020Supporting education of

underprivileged children through Bharti Foundation

MISSIONMISSION::

We will meet the Fixed line communication needs of our customers through:

•Error-free service delivery •Innovative products and services• Cost efficiency • Unified Messaging Solutions

Overview of landlineOverview of landlineBharti Airtel became the first

private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited competition.

1997-1998 • Is the first private telecom service

provider to obtain a license for landline telephony in Madhya Pradesh.

Introduction of the topicIntroduction of the topic

Sales promotion:-

Sales promotion means any step that are taken for the purpose of obtaining or increasing the sales.

Research Methodology

SamplingSample unit:Measurement unit: customers & ExchangeSample size:100 customer Sample plan:The selection of the samples is done following the two sampling techniques, which are:- Simple random sampling- Convenience sampling

Universe: Bilaspur Area

Sample Location: Minocha colony, Gandhi chock, sarkanda, Nehru nagar.

Collection of data: -Primary data: Through personal interview from the Customer &. Exchange.Secondary data: Internet, Company vouchers, Newspaper, leflet.

Hypothesis: H0: Technique is inferiorHa: Technique is superior

Data Analysis & Data Analysis & interpretationinterpretation

Finding & suggestionFinding & suggestion

Limitations:While working on this project I have to face some difficulties while conducting the survey. People were not interested in giving their actual information about their family income and airtime, as they were extremely scared about the income tax some people have difficult to take them in confidence so that they can give correct information.Some of the limitations are:

Not at home Refusal to co-operate

Respondent bias