MINI MBA

#CUminiMBA

CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW

Thursday, November 7, 13

#CUminiMBA

•Describe your organization’s digital communication strategy.

•List all the outlets your organization uses to communicate. (Internal & External)

•List and describe the audiences your organization engages with these outlets.

Thursday, November 7, 13

#CUminiMBA

•Rhetorical Triangle (A/P/D)

•Building The Mothership

•List and describe the audiences your organization engages with these outlets.

Thursday, November 7, 13

MOTHERSHIPEXAMPLES

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

•Average Time on Page - 6:30mins

•1,123 Unique Visitors/Pageviews

•94 additional “Likes” on Facebook

•#EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#SoLongVampires

One Week --Tweets: 3,581 YouTube: 4.8m

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

POWER OF THE BLOG

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

Thursday, November 7, 13

#CUminiMBA

•Assignment - Groups of Three

•Create simple digital communication strategy to promote CU Mini MBA 2014.

•Rhetorical Triangle - A/P/D

•Mothership - Distribution Channels

Thursday, November 7, 13