layar event us introduction and cases
TRANSCRIPT
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© 2010, Layar B.V.
Welcome!
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© 2010, Layar B.V.
Thanks Adaptive Path!
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• Launched June 2009• Maarten Lens-FitzGerald,
Raimo van der Klein and Claire Boonstra
• Amsterdam• 32 people• VC Funded
Layar the company
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© 2010, Layar B.V.
You?
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© 2010, Layar B.V.
Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari
Maurice Gerben Erwin Matt Olivier Flavia Bas Rense
Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor
Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita
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Claire (Co-founder): General introduction to Layar & cool content
@claireboo
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© 2010, Layar B.V.
Matt (Commercial): Numbers, Distribution &
Biz models
@mattmiesnieks
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© 2010, Layar B.V.
Maurice (Community Mgr): Content & Community, Layar Partner Network,
Developer tools
@groenhart
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© 2010, Layar B.V.
Marc (Hoppala): How to build a layer, Layar CMS,
How I’m making business
@hoppala_eu
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© 2010, Layar B.V.
Tweets: #Layar
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What is Layar?
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© 2010, Layar B.V.
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© 2010, Layar B.V.
Cool cases
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
M-commerce
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
Conquar
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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© 2010, Layar B.V.
Enterprise applications: Fire Brigade
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© 2010, Layar B.V.
The street is our playgroundAdding a digital layer to your world
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© 2010, Layar B.V.
Enabling Augmented Reality Experiences
∞discovery publication
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© 2010, Layar B.V.
Content discovery
&Catalog Stream
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© 2010, Layar B.V.
Stream engine
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© 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented Concept commit In development Coming up
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
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© 2010, Layar B.V.
Next: Image recognition
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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