layar february 20th webinar – get started with the layar creator

Get Started with the Layar Creator

Rags Vadali, VP ProductGeorgia Diaconescu, IP Consultant

Thursday, February 20, 14

1. LAYAR - WHO ARE WE?

2. LAYAR CREATOR 2.0 -Live Demo

3. Q&A SESSION


KEY CHALLENGES


THE WORLD IS CHANGING....

Media consumption

Mobile commerce

Wearable devices

Instant and real-time information


24 uur reclame - Sanoma Lab

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

NOW WHAT?


© 2013, Layar B.V. STRICTLY Confidential and Proprietary

Start with print.


broken user experiencewith print content


WE BELIEVEconnect the offline and online world...

... and give consumers & businesses

a meaningful experience


THE LAYARAPP HAS

35MILLION

DOWNLOADSAND COUNTING

UK

5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER

3% 28%5% 8%7% 44%

The Layar App, available for iOS and Android, is the #1 mobile AR app.

7


Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.

45,000+CAMPAIGNS

64,000+PUBLISHERS

200,000+PAGES

>75.000 Layar Creator users

75,000+


MOBILE AUGMENTED REALITY

Geo-location AR Image Recognition technology


HOW DO I BRING PRINT TO LIFE?


UPLOAD CREATE PUBLISH!

LAYAR CREATOR 2.0



PAGE MENU



MAIN CANVAS



BUTTON MENU


FEATURES

Basic Media Social Advanced


LIVE DEMO


QUESTIONS

& ANSWERS


NEED HELP?

Visit: Layar Help Center


http://devsupport.layar.com

http://devsupport.layar.com

INTERACTIVE PRINT SERVICES


WEBINARS


THANK YOU!


layar february 20th webinar – get started with the layar creator

Technology