launching an internal video sharing program
DESCRIPTION
Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium. Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.TRANSCRIPT
How to Launch an Internal Video Sharing Program
Some Important Facts
Employee Engagement and Video
• Almost two thirds (63.3%) of communicators identified employee engagement as their primary driver for adding video to their portal. *
• 60.2% of communicators are executing employee generated content initiatives this year, followed by self-service live video broadcast (21.8%) and video on mobile (18.0%). *
* 2012 Melcrum Survey – Maximizing Employee Engagement with Video
Best
Best practices in launching a video sharing program
Paolo TosoliniDirector Emerging Media, RUN Studios
[email protected] - @tosolini
4
Key elements of a successful program
5
Platform
• One destination
• Hide technical complexities
• Live and on-demand
• Social features• Rating• Comments• Sharing
• Mobile friendly• RSS• Apps
6
Business Processes
Production
Cost RecoveryEquipmentSupport
EducationSecurity
Success Metrics
Production models
• Studio• Employee generated
Podcast-in-a-Box program
Crowd-sourcing challenges
• Unpredictable quality
• Steps to success
• Finding time
• Getting equipment
• Learning equipment
• Scripting story
• Shooting
• Editing
• Publishing
Discovering talents
“Michael on the Go” series
@gannotti
Reward program
• Earn points for each
podcast published and
viewed
• Sharing knowledge is
rewarding
• Helps accelerate
program adoption
Long tail of content
Long tail of content
Long tail of content
Adoption strategy
• Get executive sponsorship
• Run a pilot program
• Reward your early adopters
• Create excitement
Internal marketing
Enterprise social video works
• Helps employee create a reputation
• Learn at your own time and pace
• Cost savings
• Authenticity
• Fun
Key takeaways
• Be consistent
• Production quality is secondary
• Humanize, entertain, be passionate
MediaPlatform
MediaPlatform – Video Channels
Social Ratings
View Sorting
MediaPlatform – Video Player
MediaPlatform – Social: Rating, Tagging, Sharing, Commenting
MediaPlatform – Advanced Search
MediaPlatform – Governance and Security: Role Based Permissions
MediaPlatform – Video Analytics