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Launch your Social Media InitiativeLaunch your Social Media Initiative

A presentation by Jon Lee. Hopefully, you’ll remember something. Maybe even tell a friend.

November 22, 2010

[email protected]/lee.jon@jonlee11



Launch your Social Media InitiativeLaunch your Social Media Initiative

A presentation by Jon Lee. Hopefully, you’ll remember something. Maybe even tell a friend.

November 22, 2010


Agenda

1. What is Web 2.0?

2. Social media for business use

3. Social media for personal use



This is not the point of Web 2.0. These are just tools, and they come and go.

Home Business PersonalWeb 2.0


If we went back in time and I tried to show you the value of a car, would I show you this?If we went back in time and I tried to show you the value of a car, would I show you this?

Web 2.0Home Business Personal


I would show you this…I would show you this…



I would show you this…I would show you this… Look how FAST I’m going




There’s room for SO MANY PEOPLE





This is SO COMFY!





This is SO COMFY!

I NEED one of those!





This is SO COMFY!

I NEED one of those!

I’m trying to convince you that this is BETTER than how you’ve done it in the past

I’m trying to convince you that this is BETTER than how you’ve done it in the past



In the same way, what value can Web 2.0 offer you and your organization?




Should we define it first?This is not easy since there is no governing authority who coined the term. As a result, there are numerous unofficial definitions.





I won’t try to define it. Instead, I’d like to summarize it.Web 2.0 marks a period in time that saw the transition from a static and plain model of building websites to something much more collaborative, social, and dynamic.





I won’t try to define it. Instead, I’d like to summarize it.Web 2.0 marks a period in time that saw the transition from a static and plain model of building websites to something much more collaborative, social, and dynamic.

It’s just the how the web has evolved over the last decade. And it will continue to do so.



Wait. Did I just say that Web 2.0 is just the web?



Wait. Did I just say that Web 2.0 is just the web?Yes.



Consider when you get online to go shoppingcatch up on the newscheck out a brandread email

Wait. Did I just say that Web 2.0 is just the web?Yes.



Customized experience

Reviews & ratings

Uploaded pictures Related media

Share with friends



Widgets/mashups

Post comments

Share with friends

Search the web



Blogs

Website intro

Social media

Videos/downloads/ringtones



Integrate with other Google apps

Instant messaging

Add tags

Third party applications

Customized template



Those were nice examples, but my organization is nowhere near that.

That’s okay. Most websites aren’t either.

But there are still ways to take advantage.

Maybe I can illustrate with some examples from this conference.



You’ll probably collect a lot of these today

Example #1



You’ll probably collect a lot of these today

But who likes managing business cards?

-Hard to remember who they are-End up in a pile-Writing notes on the back is no fun-All you really need is their email

Example #1



What if you used your smartphone instead?

Contact Management Apps:

-Instant transfer-No dealing with cards-Put a face to the name-Add notes-Get other networking info

or

Example #1



There’s usually 10 minutes of Q&A at the end of presentations

On average, only 2 or 3 questions get asked, because the speaker-doesn‘t allow enough time-gives long-winded answers

Many attendees tune out during Q&A

Example #2



What if I used Twitter to take questions during the presentation?

-I can chose to answer or not-You can make statements as well-Your followers will see-I can reach you later on-You guys connect with each other

Example #2



Example #3

Hopefully, somebody will ask me for a copy of this presentation



Example #3

Hopefully, somebody will ask me for a copy of this presentation

I didn’t want to print a copy for everyone because that’s a lot of paper, so I’d email it instead.

-The file is quite large-I might forget-I have no control over how you use it



What if I put it online and give you a link instead?

www.slideshare.com

-Save paper-Make it public for anyone-Post comments-View analytics-See my other presentations-Easily share with others

Example #3

http://www.slideshare.com/



Let’s look at how government is using social media to improve business processes and add value to their customers



Over 820,000 subscribers

Multi-channel: videos, links,

live chat

Start discussions

Broadcast news



Broadcast news

Real time updates

Service requests

Relevant info



Start

discussions

flickr vs Photo of the Day



-Let others do the work-Engage the community-Build relationship with users



So how do I get started?

There isn’t a one size fits all recipe. But there are common ingredients.



Ingredients to make this work in your organization

1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small7. Ramp up slowly




1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small7. Ramp up slowly

- Find people with basic knowledge of some tools

- Go across business lines- Get Communications, Legal,

Marketing, Policy on board- Incorporate skeptics- Stay current on developments

http://mashable.com/http://techcrunch.com/http://readwriteweb.com/

http://mashable.com/

http://techcrunch.com/

http://readwriteweb.com/




1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small 7. Ramp up slowly

How do I comply with legislative requirements?-Accessibility-Records management-Privacy-Security-Public information requests-Third-party website policies-IP Rights and ownership

http://govsocmed.pbworks.com

http://govsocmed.pbworks.com/





Internal Use Policy- How do I handle employees

personal use of social media?- Use during business hours on

government assets?- Use after hours on personal

devices?

Education and common sense are far more effective than strict regulation





Strategic Guidelines- How do you align activities

with business goals?- How will you create value for

your customers?- What kind of presence will

you have on these sites?- Will you engage others?- Will you respond to inquiries?- How do you deal with

negative comments?





- Pilot privately if you prefer- Just start with one or two, like

Facebook and Twitter- Social media can be extremely

time consuming- Sometimes, it’s ok to make a

mistake. Learn and move on.- Don’t just look for followers



What about using social media for personal reasons?



Facebook is to connect with people you know, and is more personal than professional.




Facebook is to connect with people you know, and is more personal than professional.

If you’re on Facebook, I highly recommend-Using common sense-Adjusting privacy settings-Creating lists




Twitter is to connect with people who share similar interests, whether its personal or professional




Twitter is to connect with people who share similar interests, whether its personal or professional

If you’re on Twitter, I highly recommend-Using common sense-Look for resourceful users-Not focusing on adding followers-Using third party applications




@mentions

URL shorteners

Lists

hashtags



In conclusion:-Web 2.0 is just the web, but we, especially government, have a ways to go

-It’s about improving business processes and adding value

This is the end. Hope you enjoyed it.


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