launch tank - success to market

14
LaunchTank Why LaunchTank I You need to launch your app in the next 3-9 months – PERIOD.

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Page 1: Launch tank - Success to Market

LaunchTank

Why LaunchTank IYou need to launch your app in the next 3-9 months – PERIOD.

Page 2: Launch tank - Success to Market

LaunchTank

Why LaunchTank II

Page 3: Launch tank - Success to Market

LaunchTank

• Product Market Fit• UX + Dev

Partnership• Launching Whole

Products

Market

UX + Dev Partnership

Whole Product

WHY APPS FAIL

Page 4: Launch tank - Success to Market

LaunchTank

AGENDA• Product Market Fit• UX + Dev

Partnership• Launching Whole

Products

Market

UX + Dev Partnership

Whole Product

Page 5: Launch tank - Success to Market

LaunchTank

AGENDA• Product Market Fit• UX + Dev

Partnership• Launching Whole

Product

Market

UX + Dev Partnership

Whole Product

Page 6: Launch tank - Success to Market

LaunchTank

PRODUCT MARKET FIT I• The only thing

that matters is getting to product/market fit. - Rachleff

Market

UX + Dev Partnership

Whole Product

Page 7: Launch tank - Success to Market

LaunchTank

PRODUCT MARKET FIT II• A great market

pulls product out of the startup. – Andreessen

Market

UX + Dev Partnership

Whole Product

Page 8: Launch tank - Success to Market

LaunchTank

PRODUCT MARKET FIT III• Is there a single,

identifiable economic buyer for this offer, readily accessible to the sales channel we intend to use, and sufficiently well-funded to pay the price for the whole product?” – Moore

Market

UX + Dev Partnership

Whole Product

Page 9: Launch tank - Success to Market

LaunchTank

AGENDA• Product Market Fit• UX + Dev

Partnership• Launching Whole

Product

Market

UX + Dev Partnership

Whole Product

Page 10: Launch tank - Success to Market

LaunchTank

UX + DEV PARTNERSHIP IAlmost always, great new ideas emerge at the intersection of functions or people that have never met before. Christensen

Market

UX + Dev Partnership

Whole Product

Page 11: Launch tank - Success to Market

LaunchTank

UX + DEV PARTNERSHIP II“Mobile design requires the ultimate in design & development collaboration.” – Krieger

Market

UX + Dev Partnership

Whole Product

Page 12: Launch tank - Success to Market

LaunchTank

AGENDA• Product Market Fit• UX + Dev

Partnership• Launching Whole

Products

Market

UX + Dev Partnership

Whole Product

Page 13: Launch tank - Success to Market

LaunchTank

LAUNCHING WHOLE PRODUCTS I“The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.” – Andreessen

Market

UX + Dev Partnership

Whole Product

Page 14: Launch tank - Success to Market

LaunchTank

LAUNCHING WHOLE PRODUCTS II• “Winning the

whole product battle means winning the war.” – Moore, Crossing the Chasm

Market

UX + Dev Partnership

Whole Product