launch tank - success to market
TRANSCRIPT
LaunchTank
Why LaunchTank IYou need to launch your app in the next 3-9 months – PERIOD.
LaunchTank
Why LaunchTank II
LaunchTank
• Product Market Fit• UX + Dev
Partnership• Launching Whole
Products
Market
UX + Dev Partnership
Whole Product
WHY APPS FAIL
LaunchTank
AGENDA• Product Market Fit• UX + Dev
Partnership• Launching Whole
Products
Market
UX + Dev Partnership
Whole Product
LaunchTank
AGENDA• Product Market Fit• UX + Dev
Partnership• Launching Whole
Product
Market
UX + Dev Partnership
Whole Product
LaunchTank
PRODUCT MARKET FIT I• The only thing
that matters is getting to product/market fit. - Rachleff
Market
UX + Dev Partnership
Whole Product
LaunchTank
PRODUCT MARKET FIT II• A great market
pulls product out of the startup. – Andreessen
Market
UX + Dev Partnership
Whole Product
LaunchTank
PRODUCT MARKET FIT III• Is there a single,
identifiable economic buyer for this offer, readily accessible to the sales channel we intend to use, and sufficiently well-funded to pay the price for the whole product?” – Moore
Market
UX + Dev Partnership
Whole Product
LaunchTank
AGENDA• Product Market Fit• UX + Dev
Partnership• Launching Whole
Product
Market
UX + Dev Partnership
Whole Product
LaunchTank
UX + DEV PARTNERSHIP IAlmost always, great new ideas emerge at the intersection of functions or people that have never met before. Christensen
Market
UX + Dev Partnership
Whole Product
LaunchTank
UX + DEV PARTNERSHIP II“Mobile design requires the ultimate in design & development collaboration.” – Krieger
Market
UX + Dev Partnership
Whole Product
LaunchTank
AGENDA• Product Market Fit• UX + Dev
Partnership• Launching Whole
Products
Market
UX + Dev Partnership
Whole Product
LaunchTank
LAUNCHING WHOLE PRODUCTS I“The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.” – Andreessen
Market
UX + Dev Partnership
Whole Product
LaunchTank
LAUNCHING WHOLE PRODUCTS II• “Winning the
whole product battle means winning the war.” – Moore, Crossing the Chasm
Market
UX + Dev Partnership
Whole Product