launch academy - pitching & presentations
Post on 14-Sep-2014
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DESCRIPTION
Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. This session was delivered at Launch Academy in Vancouver.TRANSCRIPT
PITCHES &PRESENTATIONS
PITCHES & PRESENTATIONS
WE’RE ALL IN THE BUSINESS OF MOVING
@SFAGENCY
PITCHES &PRESENTATIONS
2:00 - 2:30 INTRO & RAPID FIRE PT1
2:30 - 3:00 KEY INGREDIENTS
3:00 - 3:15 OPEN PITCH SURGERY
3:15 - 3:45 RAPID FIRE PT2
3:45 - 4:00 PITCH READY & WRAP
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
YOU YOU KNOWTHINK
PITCHES &PRESENTATIONS
SELL
PITCHES &PRESENTATIONS
SELLMOVE
PITCHES &PRESENTATIONS
MAKE PEOPLE WANT THINGS
MAKE THINGS PEOPLE WANT
VS.
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
1. WHO?
2. WHAT?
3. WHY?
4. INVITE..
INGREDIENTS
4
PITCHES &PRESENTATIONS
WHO?
INGREDIENTS
1 ..
WHAT’S YOUR NAME
WHAT DO YOU DO THAT’S SPECIAL
PITCHES &PRESENTATIONS
WHAT?
INGREDIENTS
2 ..
WHAT’S YOUR BUSINESS IDEA
WHAT UNMET NEED HAVE YOU IDENTIFIED?
PITCHES &PRESENTATIONS
WHY?
INGREDIENTS
3 ..
WHY IS YOUR BUSINESS IDEA VALUABLE
EXPLAIN HOW YOUR BUSINESS SERVES THE UNMET NEED& WHY YOUR TEAM IS THE RIGHT ONE FOR THE JOB
PITCHES &PRESENTATIONS
INVITE
INGREDIENTS
4 ..
ARTICULATE YOUR PLANS FOR GROWTH
SUCCINCTLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU
PITCHES &PRESENTATIONS
START WITH THE END.
PITCHES &PRESENTATIONS
LOGIC
CHARACTER
EMOTION
PITCHES &PRESENTATIONS
THIS IS FUNCTIONAL YET SAFE
I AM THE HUMBLE INVENTOR
WOW, CAN YOU SEE THE POSSIBILITIES!
LOGIC
CHARACTER
EMOTION
PITCHES &PRESENTATIONS
A-TEAM ME
BRIGHT IDEA
WE
HISTORY
PITCHES &PRESENTATIONS
ATTRACTION AUTHENTICITY
RESEARCH RELEVANCE
PASSIONPURPOSE
THE RIGHTSTUFF
PITCHES &PRESENTATIONS
DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..
PROPOSE TO GIVE THE LISTENER SOMETHING THEY REALLY WANT..
LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.
GIVE &GET
PITCHES &PRESENTATIONS
CONVERSATIONS>RELATIONSHIPS>TRANSACTIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW
THE DAD WARNED NEMO OF THE DANGERS OF THE OPEN OCEAN
NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN
HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY
NEMO’S DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO
DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.
ONCE UPON A TIME
EVERY DAY
ONE DAY
BECAUSE OF THAT
BECAUSE OF THAT
UNTIL FINALLY
PITCHES &PRESENTATIONS
TWITPITCH
PITCHES &PRESENTATIONS
UBERconnecting you and a driver with the tap of a button
HAILOlike UBER but just for cabs
LYFTlike UBER but drivers aren’t professional
SIDECARlike UBER but fares are dontations and driversaren’t professionals - aka car sharing
SWIFTOcompany pitch: “Uber for dog walking”
PITCHES &PRESENTATIONS
TWIT
PITCHES &PRESENTATIONS
TWIT
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
OLD SCHOOL SELLING
NEW SCHOOL SELLINGVS
PITCHES &PRESENTATIONS
ENTERTAIN
EDUCATE
ENGAGE
PERSONAL AND RELEVANT
CHARM THEIR PANTS OFF
THROUGH STORYTELLING
PITCHES &PRESENTATIONS
ESCALATORSELEVATORSDARKNESSDRIVINGDOGSLONELINESSFLYINGDEATHSICKNESSDEEP WATERFINANCIAL PROBLEMSINSECTSHEIGHTSPUBLIC SPEAKING
PITCHES &PRESENTATIONS
JUSTSOMETIPS
IT’S ABOUT THEM NOT YOU
CLARITY WINS
BE CONSCIOUS OF BODY LANGUAGE
DON’T FORGET TO MAKE THE ASK
PRACTICE
BE YOURSELF
PITCHES &PRESENTATIONS
“THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA..
THE PURPOSE ISTO OFFER SOMETHINGSO COMPELLING THAT IT BEGINS A CONVERSATION..
BRINGING THATOTHER PERSON IN AS A PARTICIPANT& EVENTUALLY ARRIVING AT AN OUTCOME THAT..
APPEALS TO BOTHOF YOU.”
-DANIEL PINK
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PITCHES &PRESENTATIONS
PRESENTATIONS & BODY LANGUAGEBUSINESSBALLS.COM
HBS ELEVATOR PITCH BUILDERALUMNI.HBS.EDU/CAREERS/PITCH
THIS PRESENTATION ONLINESLIDESHARE.NET/JONASALTMAN
JONAS THESOCIALFABRIC.COM SFAGENCY@
@
PITCHES &PRESENTATIONS