wk4 pitching
Post on 18-Oct-2014
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Multiplatform Module58213 Research and Practice
ProgressHow are you going with?
- One line / tagline
- Context
- Synopsis
- Key Content
- Audience and audience goals
- Description of User Experience?
- EPOC
The Art of the Pitch
- Art or Science?
The Science
Guy Kawasaki
- Calls it an art but treats like a science
- Rules
- Entrepreneurs pitch their idea all the time
- http://www.youtube.com/watch?v=l-8EQPpA4DM
Guy KawasakiSlides
1. Problem 6. Competition
2. Your Solution 7. Team
3. Business Model 8. Projections/Milestones
4. Underlying magic 9. Status and Timeline
5. Marketing and Sales 10. Summary and CTA
MORE INFO: http://blog.guykawasaki.com/2012/01/how-to-create-an-enchanting-pitch-officeandguyk.html#axzz2A1UhQocP
Guy Kawasaki
Powerpoint Template for Pitching
http://blog.guykawasaki.com/2012/01/how-to-create-an-enchanting-pitch-officeandguyk.html#axzz2A1UhQocP
Pollenizer
http://pollenizer.com/universal-startup-pitch-deck
Pitching your concept
- Take your audience on a journey
- Emotional investment
- Explain your concept quickly - don’t leave them guessing for 5 minutes...
- ... unless you are VERY entertaining
Elevator Pitch
We are like...
One Point
- What is your one key point?
- SMP
- What will they remember (and tell others) about your pitch
The Need
- Why MUST you create the thing you are creating?
- Gap in market?
- What is happening in their life?
- Research
Audience Context
Practice
- Tell your story 1000 times
- You might know what a DSLR is, or a 5D, of FCP, or eDM, or ARG... but it’s very possible they don’t!
Avoid Jargon
The Art
Start Strong
- Strong and confident out of the gate - sets the mood for the entire pitch
- Give a visual early on
- People will nod, but not truly “get it” until they see it
- Proof
Visuals
Momentum
- Not “We are going to”, but “we are”
- Where you’ve come from, what you are doing, and where you’ll get to in the future
Confidence
- Confidence and bullish - not passive
- Get on board this train or get out of my way!
- What are they telling you?
- How can you respond in a way to ensure they understand that YOU understand
- Appear coachable
Listen and Respond
Recover
- Things will go wrong
- Take it in your stride
- Opportunity to exhibit your personality and strength
- Personal response the very next day or evening
- Create an excuse to continue communications
- Relationships - work on them
Follow Up
Believe
- Believe in your pitch
- If you don’t believe, ask yourself, why not?
Your Projects- IMF Development, Marketing, App, Production
- Screen NSW Development, Marketing, App, Production
- Screen Australia Development, Marketing, App, Production
- Australia Council
Attachments
Documentationhttp://www.screenaustralia.gov.au/documents/SA_publications/Transmedia-prod-bible-template.pdf
- One line / Tagline Hook
- Back story and context
- Synopsis
- Plot Points
- Audience
Timelines and Budgets
Who is in your team?
Waterfall vs Agile Methodologies
Review with experts
Add Contingency
Thanks!