1. Latest Trends Email Marketing StrategyYou are an internet based web design and development firm. You also deal in areas such assearch engine optimization and customized software solutions, but these aspects of yourbusinesses are not well known. Since you do not have a brick-and-mortar office, you need torely heavily on customer references to bring in new business.This strategy identifies how you can gain more clients by creating awareness for your largerportfolio of services with the help of innovative and inexpensive web marketing tools.Who is your customer?Your current customer profile includes smaller companies or entrepreneurs seeking to createbasic websites in order to establish their presence on the internet. However, targeting slightlymore established firms would not only allow you to redesign their websites but also find takersfor your entire gamut of services & Nbsp. Needless to say this new set of customerswould also have greater marketing budgets at their disposal & Nbsp.What is the best thing you can do for that customer?Internet technology is fast evolving and therefore confusing for many clients. Most businesseshave a mere internet presence without actually using their websites as active marketingtools. You could help them explore new technology in the field of internet marketing byredesigning their websites keeping mind factors like SEO and other forms of paid or freemarketing.How are you going to do it?Use your marketing literature to explain web marketing ideas to clients in lay mans terms.Create a package that offers your clients the flexibility to choose those website and internetmarketing components that will give them the most bangs for their buck. Also offer to work inpartnership with them to test which methods are bringing in the results and to use thesemethods increasingly.Create a database of all your old customers and invite them to subscribe to your periodicalnewsletter on the latest trends in internet marketing and website design.Increase your database by targeting SMEs and larger corporate who have not updated theirwebsites in over a year and by expanding your market globally. Use your website andnewsletter to invite no obligations queries and to offer free quotes and initialestimations basis clients needs & Nbsp.Dont forget to say thank you.Every registrant to the database gets a thank you email that also has a few basic surveyquestions:

2. What role does their existing website (if applicable) play in their business generation needs (For instance, brand awareness, lead generation, customer interaction, etc)? How often they update their website content and what other modes of internet marketing do they use (for example, social media marketing search engine marketing, etc)? What is the monthly traffic to their website and other analytics data? Where did they hear about you? When to communicate with your members?Your newsletter is your device for establishing yourself as an expert in emerging trends inwebsite design and internet marketing. Use it to provide your database with interesting contenton new technologies and tips on using existing ones. Include key messages on your flexibleall round package solutions.How do you measure success?Conduct a wide scale survey of all past customers to judge their level of satisfaction with yourservice. Incentivize survey completion with a discount voucher on your agency fees fortheir next job with you.Build Build Build. Keep track of how many new customers your direct mailing efforts earn.Repeat successful emails more often with new markets and target audiences. In the end, youwould know if youre efforts are successful when your business bottom line starts increasing!To learn more about the effective ways to promote your business online thru Search EngineOptimization, Please feel free to visit us @ Echo Digital