laterooms partner programme
TRANSCRIPT
Introduction to Laterooms.comA perfect accommodation partner
By Mike Wheadon,Partnership Development Manager
28th April 2010
• Company summary
• Integration and development opportunities
Content
• Monthly Unique Visitors: 3m+
• Annual TTV (FY09): €250m
• Based: Manchester, Palma, Milan, Sydney, Singapore
Company Summary
business to consumer• The business to consumer
model offers the partner the choice of brand correct for their market.
• Our expertise lies in our procurement of a broad depth and breadth of accommodation stock in line with partner objectives, distributed through a comprehensive consumable integration with your online sales proposition.
• We understand the key customer touch points within aviation ticketing process and how to intelligently communicate our accommodation proposition to best aid conversion.
• Available in 5 languages
• Source Markets: UK – 85%, Europe & RoW –
15%
• Destination Markets: UK – 85%, RoW – 15%
• Customers: Leisure – 60%, Business – 40%
• Monthly Unique Visitors: 3m+
• Annual TTV (FY09): €250m
• Based: Manchester, Palma, Milan, Sydney
• Source Markets: 55% UK, 45% Other
• Destination Markets: London
• Customers: Leisure 70%; Business 30%
• Monthly Unique Visitors: 125k
• Annual TTV (FY09): £5m
• Based: Manchester / London
• Source Markets: Asia – 50%, Europe – 27%, Americas – 10%,
Oceania – 10%
• Destination Markets: Asia – 82%, Oceania – 6%, Europe – 3%,
Other 9%
• Customers: Leisure – 80%, Business – 20%
• Monthly Unique Visitors: 2.5m
• Annual TTV (FY09): $82.8m US
• Based: Singapore, Pattaya, Manchester
The LateRooms model
Broad range of accommodation - great customer choice and something for every budget.
Pay when you stay – no booking or cancellation fees means a great customer experience.
Both online and offline (call centre) availability.
Ongoing hotel recruitment to enhance breadth of choice.
Advance & same day booking.
High service levels for customers, hotels and partners
Yield management
LateRooms provide hoteliers with a flexible operating system giving properties complete control over rates and availability.
A combination of the methods can be used to match demand
Referral and Allocation methods enable customers often to get last minute rooms/cancellations and add an extra 15 – 25% on to our conversion
LateRooms.com offers over 34,500 hotels throughout the world.
With 150+ hotels available in Birmingham, we have unrivalled stock making LateRooms.com a market leading hotel provider.
LateRooms.com have and a dedicated hotel product team sourcing new properties, building successful relationships who offer best practice.
Hotel stock
• 12 months inventory loaded
• Bookable online
• Great content and images
• Competitive Rates
• Choice of room types/basis
LateRooms.com hotels
Thetrainline customers are provided with a high standard of service, LateRooms.com offer a wealth of accommodation choice.
LateRooms.com hotel partners
Partner Programme
• Established network of affiliate partners• 600+ affiliates delivering 15% of the business• True two way partnership
Partnership expertise
• Maxymiser - market leading conversion management tool
• Tealeaf – market leading customer experience tool
Live visitor testing takes the emotion out of website improvement, it tells us exactly what content turns our lookers into bookers and what doesn’t.
Web development
Four subtle changes to the hotel listing offers 4.68% increase in revenue in 6 months
Site Improvements
• 540,000 edited reviews
• Multi-lingual review content
• Only guest reviews
• Easy view graphic and numeric representation
• Ability to link in TripAdvisor
Developing review content
LateRooms.com launched a new advertising campaign on March 19th going across TV, press, online and social media.
Creative for the campaign again focuses on the wide range of accommodation we have available on the site and retains the ‘Dizzy With Choice’ strap line from 2009.
A variety of different hotel types are represented as ‘worlds’ in the TV ad as we aim to showcase the best accommodation on the site.
The press campaign supports this message of going on a journey when selecting your hotel and will feature across broadsheets and free dailies.
Brand investment
P la y
Press advertising
Email marketing
• £2 million brand campaign in 2009• Predominantly TV and national press• Supported by tactical promotions and digital• Resulted in an 11% shift in prompted awareness
2009 advertising
• Company summary
• Integration and development opportunities
Content
Integration and development
Point of difference
• LateRooms proposition is unique
• Our flexible model leads to depth & breadth of independent and unique properties
• Great choice and value for consumers enhancing conversion
• Joint micro-site harnessing Argos and LateRooms brands
• Strong commercial proposal - commission % rebate displaying commitment to partnership
• On going brand investment – commitment to drive brand equity