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LATC – Executive Speaker Series
Gene Seroka – APL President, Americas
March 6, 2014San Pedro, CA
Contents
Economic Trends
Market Dynamics
Building a Sustainable Organization
Open Dialogue
Integrated Partnerships
1
Economic Trends
2
Source: Drewry CFQ Q4 2013
LATIN-AMERICA
2013 Size: 14.8 m TEU
2014 HH Growth: ~ 4.5%
TRANS-ATLANTIC
2013 Size: 4.8 m TEU
2014 HH Growth: ~ 3.1%
ASIA-EUROPE
2013 Size: 20.7 m TEU
2014 HH Growth: ~ 2.3%
TRANS-PACIFIC
2013 Size: 23.7 m TEU
2014 HH Growth: ~ 4.1%
INTRA-ASIA
2013 size: 28.6 m TEU
2014 Overall Growth: ~ 5.3%
Global growth outlook is expected to be positive in 2014, though not high at 4.4%.
Market Size & Growth Rate
3
Global economic cycle is improving although still far from a strong recovery
JapanNear-term growth remains intact, however proposed structural reforms still needed for bullish long-term growth prospects
Source: WEO, GPS Analysis
4%
8%
11%
22%
25%
3%
23%
Others
3%
EuropeSlow recovery in Europe continues. Economic activity is expanding again and growth is seemingly positive, however, the pace of expansion will remain weak
USAEnd of year data signals stronger 4Q growth, with consumer spending continues to surprise on the upside and housing market recovery remains relatively intact
ChinaGrowth has moderated and stabilised but double-digit forward growth now seen unlikely as the government tries to rebalance the economy
BrazilEconomy is growing slower than expected as economic headwinds dampens recovery
IndiaGrowth prospects remain weak with rupee’s volatility and weak demand exerts pressure on the economy
Market Exchange Rates 2012Middle East & North Africa Mixed views as some Arab countries that remain politically unstable are expected to experience economic difficulties. Non-oil sector in Saudi Arabia and UAE are gathering pace
=
Global GDP
=
4
Ports with VLCS Capabilities
Source: AlphalinerAs Of December 2012
5
VLCS Global New Build Orders
Source: Alphaliner
Vessel sizes above 7,500 TEU only
6
Source: Alphaliner
Challenging container shipping environment is forcing liners to manage capacity
Capacity Management
7
Market Dynamics
8
Forces Shape Container Shipping
A very different future
Industry Concentration
Slowing Industry Growth
High Fuel Cost
New vessel technology
CAPEX to Compete
Absence of Financing
9
Average carrier operating profit margin by quarter 2009-2013 (in %)
Average of APL, CMA CGM (Fr 2010), CCNI, CSAV, CSCL, EMC, Hanjin, HMM,Hapag-Lloyd, KL, Maersk, MOL, NYK, RCL, STX PO (until 2012), WHL, YML, ZIM
The shipping industry is ata crossroad
We are entering an era of low-growth and intense competition
Shipping lines are struggling through the worst slump on record (see annualized losses over last few years)
Developments are driving fundamental behavioral changes
The key to success:low cost position; attractive customer value proposition
Source: Alphaliner
Container shipping industry going through a profound transformation
10
Panama vs Suez Canal: A Comparison
Average Round Trip Slot Costs
Tolls on a Fully Loaded 4,800 TEU
Non-Stop Transit Time at 18 Knots
Distance from Hong Kong to New York-New Jersey
Total TEU Transited, % Change, 2012 vs 2011
Source: Journal of Commerce
11
Building a Sustainable Organization
12
Cost Saving Initiatives
Efficiency Leadership Program
Sustainable Savings
Efficiency Leadership
Program
SMART Procurement
Equipment Matchback
Strategy
Oakland Terminal Change
Chassis Divestiture
Capacity Management
• ELP– 2012 savings of
USD$500 million– 2013 target of
USD$400 million– Eco Steaming– Terminal Velocity
• SMART Procurement– Bunker Patterns– IT/Telecommunications
Sourcing– Transport
Requirements
13
Port Productivity Efforts – APL Global Gateway South4 new shore cranes and upcoming shore crane raising project to help accommodate the current 9,200 TEU vessels and larger vessels in the future
In the process of evaluating an appointment system for delivery of local cargo reducing the peaking of truck arrivals improving turn times
Changing the modality of operations. Collaboratively reviewing inbound vessel stow requirements and rail program to maintain optimal service levels.
Workforce collaboration, training and feedback
14
Schedule Reliability
Source: Sea Ship News Release, 02/04/2014
• Shippers are putting more emphasis on schedule reliability
• Proactive and prompt notice to shippers should service interruptions be encountered
15
Equipment Availability – USA Inlands
• Carriers’ emphasis will continue on equipment management
• General industry trend of focusing on roundtrip economics and matching back imports and exports expected to continue
16
Note: 5 out of the 10 x 14,000 TEU vessels for delivery between 2013 and 2014 will be chartered out to MOL
• Building a modern and cost-competitive fleet• Upsizing of SAX and PS2 vessels
0
50,000
100,000
150,000
200,000
250,000
2012 2013 2014
7,000 - 9,999 TEU 10,000 - 12,999 TEU > 13,000 TEU Number of vessels
10
20
4
TEUs
Fleet Renewal
17
Service Options: Investing in our Network• New CGG Facility
43 Acres Container Capacity: 1,600 Stalls, 400 Decked Gates: 4 Inbound/3 Outbound M&R: 19,000 Sq. Ft. Shop
10 Bay Chassis/ Container Repair 700 Gate moves daily
• Fleet Expansion 34 Vessels ordered Delivery between Q4 2011 and 2014 Best fuel efficiency in the industry 10x14,000 TEU Vessels
• Productivity Improvements at GGS Crane Backreach Opens up more traffic lanes “under the hook” Better traffic flow, increased efficiency Increased safety Future growth/additional cranes
18
Chassis Divestiture - What is APL doing…
• APL phasing out its container chassis fleet.
• By relying on providers who specialize in chassis management, this will ensure that equipment is deployed more efficiently.
• In August 2012, APL began a pilot program at terminals in Denver and Salt Lake City.
• The USWC Ports remain under consideration.
19
Eco-responsible operations for a sustainable future
• Enforcement of Emission Control Area (ECA)
• Speed Optimization, schedule, weather routing and best practices to reduce CO2emissions
• Low Sulphur Fuel
• Cold Ironing
• Seawater Scrubber
• Ballast Water Treatment
• Environmentally friendly paint on ship hulls
• Voluntary Speed Reduction in Southern California waters to reduce emissions
• Eliminating drayage thru on-dock rail
• Received Premier Marine Environment Award
Continued Environmental Initiatives
20
APL New Builds - Environmental Features
21
Journal of Commerce Port ProductivityPort Productivity Award – APL Global South
Terminal 2013
US Agricultural SectorPreferred Shipping Line 2013
AgTC’s Ocean Carrier Performance Survey Carrier of the Year 2013
Federal Maritime Commission Environmental Award 2013
Industry Recognition
Port of Los Angeles and Port of Long BeachAir Quality Award 2013
Logistics Management Quest for Quality Ocean Carriers – Top in
Customer Service Award 2013
Asian Manufacturing Awards Best Cold Chain Logistics Provider 2013
Asian Freight & Supply Chain AwardsIntra-Asia Best Shipping Line 2013
2013 International Maritime Awards (Maritime Authority of Singapore) Green Ship of the Year
22
Integrated Partnerships
23
Integrated Partnerships
Building a Sustainable Organization
Collaboration
Cost Efficiency
Innovation
Planning
24
Thank You