latamonlinetrends_2010

8/7/2019 LatAmOnlineTrends_2010

1/23

by @xensei

Digital Trends & Opportuni3es

In La3n AmericaOCTOBER 2010

by Sergio Barrientos

@xensei


2/23

by @xensei

AGENDA

State of the Market Latin America is OnlineTrends that should matter

Location Based ServicesSocial WatchingQR CodesAugmented Reality

Some examplesNext steps


3/23

by @xensei

State of the Market: Latin America

Impressive penetration growth


4/23

by @xensei


Usage are heavier in Brazil, Mexico and Argentina


5/23

by @xensei

How does Latin America use the Internet?



6/23

by @xensei

Latin American Internet usage



7/23

by @xensei

YouTube Leads, local sites spur significant usage



8/23

by @xensei

Social Networking growth is everywhere


Social media sites usage aregrowing fast in LaAn merica,

more than 80% of internet users

have a profile on a socialnetwork.


9/23

by @xensei

Facebook is growing FAST in the region


LATIN AMERICAPopulation

Internet UsersInternet

Facebook UsersFacebook

( Est. 2009 ) Penetration Penetration

Argentina 40,913,584 20,000,000 48.88% 7,699,500 38.50%

Bolivia 9,775,246 1,000,000 10.23% 496,220 49.62%

Brazil 198,739,269 67,510,400 33.97% 2,847,400 4.22%

Chile 16,601,707 8,368,036 50.40% 5,915,100 70.69%

Colombia 43,677,372 19,792,718 45.32% 7,794,000 39.38%

Costa Rica 4,253,877 1,460,000 34.32% 458,320 31.39%Dominican Republic 9,650,054 3,000,000 31.09% 505,580 16.85%

Ecuador 14,573,101 1,759,472 12.07% 702,080 39.90%

El Salvador 7,185,218 826,000 11.50% 237,340 28.73%

Guatemala 13,276,517 1,960,000 14.76% 381,920 19.49%

Honduras 7,833,696 658,500 8.41% 198,420 30.13%

Mexico 111,211,789 27,600,000 24.82% 7,776,020 28.17%

Nicaragua 5,891,199 185,000 3.14% 112,220 60.66%

Panama 3,360,474 934,500 27.81% 426,600 45.65%

Paraguay 6,995,655 894,200 12.78% 141,800 15.86%

Peru 29,546,963 7,636,400 25.84% 1,690,440 22.14%Puerto Rico 3,966,213 1,200,000 30.26% 1,037,760 86.48%

Uruguay 3,494,382 1,340,000 38.35% 639,640 47.73%

Venezuela 26,814,843 7,552,570 28.17% 5,217,620 69.08%

TOTAL 557,761,159 173,677,796 44,277,980

SOURCE: Internet World Stats March 2010


10/23

by @xensei

Trends that should matter: Location Matters

Your current location (and location habits) will further enhance the delivery of

your digital experiences. Content will become increasingly aware of itssurroundings and configure itself accordingly.


11/23

by @xensei

Trends that should matter: Location Matters


12/23

by @xensei

Trends that should matter: Social Watching

It all started that January 20th, 2009


13/23

by @xensei

Trends that should matter: Social Watching

From Where are you? To What are you watching?


14/23

by @xensei

Trends that should matter: QR Codes

2D barcodes as mobile shortcuts


15/23

by @xensei

Trends that should matter: Augmented Reality

Virtual data on real life video-fed images (webcams)


16/23

by @xensei

Trends that should matter: Augmented Reality

The Front-channel data and calls to action on top


17/23

by @xensei

Some examples: Facebook Fan Page

Community Set up and Management


18/23

by @xensei

Some examples: Micro site

Engagement micro sites & advergaming


19/23

by @xensei

Some examples: Facebook

Facebook Application: social profile


20/23

by @xensei

Some examples: Facebook

Facebook Application: product advisor


21/23

by @xensei

Some examples: Apps

Online Application


22/23

by @xensei

Some examples: Apps

Desktop App


23/23

by @xensei

Next Steps

How can we help?

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