landing page training - your reiki practice · allowing you to quickly create a landing page. you...

Created by Justin Peach - YourReikiPractice.com - 2015

Landing Page Training

Monday, 31 August 15

A Perfect Landing Page

The following elements are included:




• Headline




• Headline

• Information needed to take action




• Headline

• Information needed to take action

• CTA - Call to Action


1. PAGE HEADLINES AND AD COPY


1. PAGE HEADLINES AND AD COPY

Ideally your headline should stop people in their tracks. The landing page headline and advertisement wording should compliment each other. People don’t read as much as we would like them to. In fact we scan, people need to understand clearly whats on offer and if it’s relevant to them.


2. SECONDARY HEADLINE



Here the headline can be expressed in terms of a feature or benefit.




3. BENEFIT ORIENTED COPY




3. BENEFIT ORIENTED COPYYour visitors need to understand what’s in it for them. It’s not the product or service that’s attractive - its what they get from it. Present benefits as a list of 3 or 5 concise bullet point. (Uneven numbers get more attention). Always double and triple check your copy to make sure there are no mistakes, and have someone else read it through.




3. BENEFIT ORIENTED COPYYour visitors need to understand what’s in it for them. It’s not the product or service that’s attractive - its what they get from it. Present benefits as a list of 3 or 5 concise bullet point. (Uneven numbers get more attention). Always double and triple check your copy to make sure there are no mistakes, and have someone else read it through.

4. TAKING ADVANTAGE OF TRUST INDICATORSFor an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (Better Business Bureau, VeriSign, etc.).


5. USE A STRONG CALL-TO-ACTION



After a visitor reads the landing page headline, it is crucial that they know what to do next. Visitor need to be told what step to take next.




6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT





A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Nonetheless, the button should be big, bright, and above where a user would have to scroll to it.






7. DO YOU NEED LINKS?






7. DO YOU NEED LINKS?

Ask your self if you need others links on your landing page. Every link which is not your call to action is really a potential leak and can lead to the loss of a visitor. Bear in mind though that should you have a Facebook or Google ad which points directly to a landing page you need to adhere to the rules of the advertiser as to what kind of information you have on your page. They will want to see links to a Privacy Policy, address information etc - so you will need to do your research if this applies to you.


8. RELEVANT IMAGE OR VIDEO



The image should represent what it is your are selling. Where possible include pictures of people enjoying the product or service you are providing. For example someone getting a Reiki treatment or people taking part in a Reiki course.




9. KEEP THE MOST IMPORTANT INFORMATION ABOVE THE FOLD




9. KEEP THE MOST IMPORTANT INFORMATION ABOVE THE FOLD

Make sure people don’t have to hunt around for important information or the call to action or the buy button. You have their attention so make sure you retain it.


How to


How can you get people to sign up for your lead magnet?

How to



Either you embed a signup form on your site or you create a dedicated landing page where your website visitors can request your lead magnet.

How to



Either you embed a signup form on your site or you create a dedicated landing page where your website visitors can request your lead magnet.

This doesn’t have to be difficult. Lets look at some of the most loved solutions currently out there.

How to


Mailchimp is a great email provider solution.

Create forms to allow visitors to access your lead magnet. I have worked with Mailchimp for years an can recommend this platform.

www.mailchimp.com

Resources

Features:•Free level•Embed forms•Connects with many platforms•Ready to go email templates


http://www.mailchimp.com

http://www.mailchimp.com

Active Campaign is a slightly more advanced email provider.

Similar to Mailchimp but it also allows some pretty nifty marketing automation features like moving a client to a specific email segment when they take a designated action, this can come in very useful.

www.activecampaign.com

Resources

Features:•Marketing automation•Embed forms•Easy to use autoresponders


http://www.activecampaign.com

http://www.activecampaign.com

Unbounce is a complete hosted landing page solution.

Allowing you to quickly create a landing page. You can put lead magnet on your site with a prominent image and a button on your site an point it to the url you get from Unbounce.You could also embed a ‘mini landing page’ into your site.

www.unbouncepages.com

Resources

Features:•Fully hosted•80+ templates•A/B split testing built in•1 month free trial


http://unbouncepages.com/

http://unbouncepages.com/

Leadpages is also a complete hosted landing page solution.

Although I haven’t used this platform it is very popular. Like Unbounce it will also allow you to quickly create a landing page. You could also embed a ‘mini landing page’ into your site.

www.leadpages.net

Resources

Features:•Fully hosted•80+ templates


http://www.leadpages.net

http://www.leadpages.net

PopUp Domination is a Wordpress plugin

If you are a Wordpress user you will need to use a plugin to allow people to sign. This one does that and more as it offers different types of pop-ups to grab your visitors attention. (Don’t worry you can have your pop-ups configured so they show up in a civilized manor not just screaming for attention).

(Also works on non-Wordpress sites)www.popupdomination.com

Resources

Features:•Multiple themes•Different pop-up types


http://www.popupdomination.com/

http://www.popupdomination.com/

Gravity Forms is another much used Wordpress plugin

This plugin is a mainstay for Wordpress users. Is a bit pricey with as your will need to buy a new license each year if you want updates and continuing support. But it’s very stable and connects well to pretty much every platform out there.

www.gravityforms.com

Resources

Features:•Very stable•Easy from builder


http://www.gravityforms.com/

http://www.gravityforms.com/

Thrive Leads is a new Wordpress plugin.

Now although you will need Wordpress to use Thrive, I think this is possibly the best lead building system out there and I recently switched over to Thrive for lead collection as it allows you to easily create sign up forms for your lead magnets. You can have lightboxes or vertical ribbons, opt in forms and more. A/B testing and easy to connect to all email providers.

www.thrivethemes.com

Resources

Features:•Too many to list


http://www.thrivethemes.com

http://www.thrivethemes.com

Reiki Sites done for Reiki website.

I am going to admit to being a little biased here. This is the platform that we created and I think it’s the pick of the bunch. Not just a way to create a lead magnet but a whole ready to go Reiki website.It’s got Thrive leads build in (Gold level) so you can easily create lead magnets but it features a whole host of great tools like a complete appointments manager, an event manger and a visual webpage builder.

www.YourReikiPractice.com

Resources

Features:•Done for you Reiki site•Thrive Leads built in•Appointments Manager•Events Manager•Much more . . .


http://www.YourReikiPractice.com

http://www.YourReikiPractice.com

Created by Justin Peach - YourReikiPractice.com - 2015

Landing Page Training

Next steps?

Pick one you like the look of and get to work. You can always change systems or platforms later. The most important thing is you be collecting potential customers and you will be learning

Good luck!


landing page training - your reiki practice · allowing you to quickly create a landing page. you...

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