lancio di una nuova categoria di prodotto il caso vernel cristalli

A new category creation:Vernel Cristalli launch

Mara PANAJIA - MARKETING DIRECTOR

AGENDAAGENDA

1) Henkel in brief

2) Vernel Crystals Case History

3) Discussion

Source: Group result 2008

• More than 55.000 employees• More than 125 Countries

• Turnover 2008: 14.1 Bill. €

HENKEL WORLDWIDE 2009HENKEL WORLDWIDE 2009

HENKEL HEADQUARTER HENKEL HEADQUARTER DDüüsseldorfsseldorf--HolthausenHolthausen

Three Areas of CompetenceThree Areas of Competence

Quality with Brands & Technologies

Laundry & Home Care

AdhesiveTechnologies

Cosmetics/Toiletries

30% 47%21%

Overview of our Top Brands

Cosmetics/Toiletries

Laundry/Home Care

AdhesiveTechnologies

OUR VISIONOUR VISION

Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

HENKEL ITALYHENKEL ITALY

One of the most important countries within Western Europe

• Turnover 2008: 729 Mill. € • 1.400 employees • 7 manufacturing plants

HENKEL ITALY DETERGENTSHENKEL ITALY DETERGENTSLatest successful launchesLatest successful launches

Vernel Crystals. A successful Italian case hystory.

SEPTEMBER 2008

AGENDAAGENDA

1) Henkel in brief

2) Vernel Crystals Case History• Background before Crystals launch

• Fabric Finishers Market in Italy

• Competitive landscape

• Vernel history

• Vernel Crystals project• Consumer insights

• Development phases

• Launch phase

• Results

3) Discussion

163.

842 17

7.78

2

183.

892

192.

501 20

4.59

9

223.

221 23

2.96

9

234.

856

162.

844

182.

184 19

3.59

0

199.

179

204.

442

220.

196

229.

250

235.

370

2000 2001 2002 2003 2004 2005 2006 2007

Volume (Tsd Liters) Value('000 €)

SOURCE: IRI Audit Census, Tot. Italy (W/O Discount), 2007

+2,6%+4,1%

+11,9%

+6,3%+2,9%

+2,6%

+7,6%

• Growing market, slowing down in last years.

• Value is almost equal to Volume: Fabric Finishers’ Price per liter of about 1€ is the lowest among all the Laundry and Home Care markets

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETValue/volume developmentValue/volume development

SOURCE: IHA Consumer, Tot. Italy, 2008.

85,3%86,6%86,2%

76,7%76,2%

73,1%

75,6%

84,3%

60%

65%

70%

75%

80%

85%

90%

2000

2001

2002

2003

2004

2005

2006

2007

• High penetration rate already reached.

• Stable in last years.

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETPenetration RatePenetration Rate

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

• Full possession of the territory of fragrance

• Feminine, owns a vein of sensuality

• Playful and hedonistic dimension

• Conveys emotionalbenefit: self-indulgence

• Keeps on evolving

• Positioning: “The little touch of luxury for me and my laundry”

SOURCE: Research International – July 2005, Neuromarketing workshop FFI – July 2008

• Strongly rooted in the territory of softness

• “The softness child”, ”the softness of a cuddle toy”

• Synonymous with tradition and familiarity

• Static, more old-fashioned

• Guaranty of performance and providing intense and alluring fragrances

• Innovative, playful and easy personality.

• Less authorititativepersonality, that does not generate reliability

• Playful, modern, dynamic, colourful, extrovert

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETMain playersMain players

28,727,5

26,6 26,3

26,126,9

27,626,9 26,5 26,4

25,7

13,9

26,1

30,2

31,7

29,2

25,5

6,2

8,49,4

11,711,0

5,6

10,610,2

13,614,5 14,4

15,0 14,7

13,112,2

3,1

1,76,0

6,8

5,2

0

5

10

15

20

25

30

35

2000

2001

2002

2003

2004

2005

2006

2007Vernel

Coccolino

Fabuloso

PrivateLabel

FelceAzzurra

28,727,5

26,6 26,3

26,126,9

27,626,9 26,5 26,4

25,7

13,9

26,1

30,2

31,7

29,2

25,5

6,2

8,49,4

11,711,0

5,6

10,610,2

13,614,5 14,4

15,0 14,7

13,112,2

3,1

1,76,0

6,8

5,2

0

5

10

15

20

25

30

35

2000

2001

2002

2003

2004

2005

2006

2007Vernel

Coccolino

Fabuloso

PrivateLabel

FelceAzzurra

SOURCE: IRI Audit, Tot. Italy (W/O Discount), FFI Value Market Shares, 2007

%• Coccolino the only real threat to Vernel leadership,

slowly approaching in the course of the years…

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETValue M/SValue M/S

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

● Launched in 1968, VERNEL has created the Softeners market

2008198819781968 1998

VERNEL HISTORYVERNEL HISTORY

… … … …

● Able to maintain market leadership thanks to a successful evolutive path, full of continuous successful launches & relauches

2008198819781968 1998… … … …

● A memorable history of communication, which created and consolidated the desired positioning.

VERNEL HISTORYVERNEL HISTORY

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

• Bring a revolutionary push to the FFI market increase consumption and penetration

• Enhance category value premium price vs. Classic Softeners.

• Enhance leadership image of brand by innovation.

• Consolidate market leadershipclear gap vs. second player Coccolino.

OBJECTIVES

STRATEGY

Develop a completely new product concept ● Coherent with Vernel brand equity. ● Able to fulfill consumer’s unsatisfied needs.● Able to sustain a premium positioning.

VERNEL CRYSTALS PROJECTVERNEL CRYSTALS PROJECT

Be disruptive!

Search forBreakthrough Innovation!

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

In the market In the market therethere waswas stillstilla big a big opportunityopportunity……

60% withSoftener

withoutSoftener

40% of the Wash Loadsare made withoutusing Softener…

Source: Wahing Habits IPSOS 2005

● Sometimes consumers bored from greasy effect of softeners on garments (because they enter in action at the end of the washingcycle).

WHY?

● Often Softeners have a low intense and short lasting perfume.

● Some softeners are not perceived as very natural: consumers fear about their aggressiveness to skin and tissues.

40% of the Wash Loads are made 40% of the Wash Loads are made without using Softenerwithout using Softener……

Source: Perceptor Vernel 2003, Demoskopea – Focus groups 2007, Ethnographic studies 2007; ResearchInternational, Washing habits 2008

● Softness is a well-established trait that is included in the very name of

the category.

Fragrance is the main purchase driver in Fragrance is the main purchase driver in softeners worldsofteners world……

Source: Perceptor Vernel 2003, Demoskopea – Focus groups 2007, Ethnographic studies 2007; Research International, Washing habits 2008

● Fragrance is the most “exciting” and dynamic component of the product, which allows for great

variability and a wide range of choice for consumers.

“… softness is more or less the same, but with fragrance you can really satisfy your whims… I love trying out new ones all the time!”

“… by now we all know it softens, even the name says that, it’s something we take for granted!”

● Olfactory pleasure is the first value associated to

softeners. It is both a functional and an emotional benefit.

● When using the product, when opening the bottle

and while dosing the product.

1/ PERSONAL1/ PERSONAL

● When wearing the clothes it is a pleasure to

wrap in a perfumed cloth.

Fragrance has a double valueFragrance has a double value……


2/ SOCIAL2/ SOCIAL

Fragrance has a double valueFragrance has a double value……

● Wearing perfumed clothes is an index of attention to self-care: you feel safer and more adequate

● Breathing the perfume exhaled from others’ clothes is pleasant and provides a proof of cleanliness

“… when you can smell the softener on a garment it means it’s clean!”


……so the persistence of perfume is so the persistence of perfume is fundamentalfundamental

Source: Perceptor Vernel 2003, Demoskopea – Focus groups 2007, Ethnographic studies 2007; ResearchInternational, Washing habits 2008

● The long-lastingness of fragrance on garments is an indicator of softener quality.

● The persistence of fragrance ensures the continuation of the individual pleasure and of self-confidence in social contexts

“… in general the longer the fragrance lasts, the better the brand and specific product you are using!”

“… usually the low-cost brands won’t keep the scent for long, but we all know, their quality is inferior!”

● A weaker persistence is a sign that reverberates negatively on the perception of product quality and usually gives rise to an impression of cheapness

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

The first solid softener in The first solid softener in shape of CRYSTALshape of CRYSTAL

7

6

5

4

3

2

1

Sniff TestSelection of best fragrances for each variantPerfume

Focus GroupsHow consumers imagine the product: size, colour, dosing

systemConcept/Product

Focus GroupsHow do consumer evaluate the formulasFormula

ConjointWhat is the willingness of the consumer to pay for this

product?Price

Concept to Use• How is perceived the whole mix in terms of performance and concept satisfaction?

• Fit of aesthetics with the concept?

“Total” Mix

Concept TestHow is the whole concept perceived?Concept

ScreenlabWhich Names for the Variants, Which perfume Range conceptNaming

METHODOLOGYQUESTIONISSUE

MARKET RESEARCHES WORKPLANMARKET RESEARCHES WORKPLAN

FORMULA DEVELOPMENT

PRODUCT COSTING AND PRICING

PERFUME BRIEFING

FINAL MIX DEVELOPMENT

7

6

5

4

3

2

1

Sniff TestSelection of best fragrances for each variantPerfume

Focus GroupsHow consumers imagine the product: size, colour, dosing

systemConcept/Product

Focus GroupsHow do consumer evaluate the formulasFormula

ConjointWhat is the willingness of the consumer to pay for this

product?Price

Concept to Use• How is perceived the whole mix in terms of performance and concept satisfaction?

• Fit of aesthetics with the concept?

“Total” Mix

Concept TestHow is the whole concept perceived?Concept

ScreenlabWhich Names for the Variants, Which perfume Range conceptNaming

METHODOLOGYQUESTIONISSUE

MARKET RESEARCHES WORKPLANMARKET RESEARCHES WORKPLAN

FORMULA DEVELOPMENT

PRODUCT COSTING AND PRICING

PERFUME BRIEFING

FINAL MIX DEVELOPMENT

Qualitative

Quantitative

Broad Scope

Narrow Scope

Low Cost

High Cost

PRODUCT IDEA GENERATIONPRODUCT IDEA GENERATION

Because Crystals planet is…

Evocative

Exclusive

Glamorous

Luxurious

FreshUncontaminated

Pure

EXTREME LUXURY

EXTREME LUXURY

MINERAL COSMETIC

MINERAL COSMETIC

Exciting

Natural

CRYSTALLINECRYSTALLINEPURENESS PURENESS

& PRECIOUSNESS & PRECIOUSNESS

WHY A SOFTNER IN CRYSTAL?WHY A SOFTNER IN CRYSTAL?

Source: Focus Groups Vernel Cristalli, Research International, 2006

The physical shape of crystals is considered new and definitely innovative for the world of laundry, but familiar at the same time (the

first recollection is of bath salts).

Crystals are able to transmit a potential emollient/moisturising effect when they dissolve in the water and penetrate the fabrics.

Crystals vehiculate the idea of naturalness: a more natural perfume and softness.


FOCUS GROUPS RESULTSFOCUS GROUPS RESULTS

The physical shape of crystals has an evocative and emotional powerstrongly linked with the promise of freshness: a superior freshness,

meant as pleasantness and persistence

“Vernel Crystals” have the pureness of the simple crystal and share with it the idea of uncontaminated cleanness. On top, thanks to Vernel’s

hedonistic positioning, they are more emotionally involving.

Crystals vehiculate preciousness and refinement, enhanced by an effect of brightness and lightness, very coherent with the premium

positioning desired by Vernel.


FOCUS GROUPS RESULTSFOCUS GROUPS RESULTS

FORMULA DEVELOPMENTFORMULA DEVELOPMENT

• Crystals Size

• Colour / Aesthetic

• Place for dosing

• Bottle / Dosing Mechanisms

Tested in FOCUS GROUPS:

Source: Focus Groups Vernel Cristalli, Research International, March 2005


Crystal Size

● Very Premium appearance● Fitting to the concept● Less expensive

DECISION FOR SMALLEST SIZED CRYSTALS

“Small Crystals convey the idea of preciousness and refinement, emphasised by a brightness and luminosity effect”

“They look like having a higher perfuming effect”


Where to dose

PRODUCT HAS TO WORK BOTH VIA THE DRUM AND THE DETERGENT COMPARTMENT

• To maintain the perfume and softness effects for longer (product is in direct contact with garments for a longer time)

• To avoid greasy effects due to not complete rinsing (at the last washing cycle)

Consumers would like to let the crystals work since the beginning of the washing cycle


Where to dose

PRODUCT HAS TO WORK BOTH VIA THE DRUM AND THE DETERGENT COMPARTMENT

• To maintain the perfume and softness effects for longer (product is in direct contact with garments for a longer time)

• To avoid greasy effects due to not complete rinsing (at the last washing cycle)

Consumers would like to let the crystals work since the beginning of the washing cycle


Attention when changing consumer behavior!

How to dose / Which Bottle

• Elegant, Feminine, sinuous, refined and precious pack SHELF IMPACT

• Easy to handle and versatile.• Allows both a “normal” pouring into the drawer of the

washing machine and inside the drum.• Thanks to the doser ball, the product is dosed in the exact

quantity, without product waste and with perfect cleanliness.

THE MOST PROPER MECHANISM IS “AMANN” BOTTLE WITH A DOUBLE CAP (“simple” cap + semi-spherical measuring cap)


Superior Performance

Thanks to their high solubility Vernel Crystals guarantee a perfect and graduated release of perfume at contact with laundry.

In each crystal the quantity of perfume is 7 times higher than in actual liquid softeners.

Crystals’ perfume persists longer on dried laundry.

Softener agents included in Crystals release a more natural softeness.

Crystals act from the beginning of the washing cycle eliminatingthe risk of greasiness due to uncomplete rinsing.


CONCEPT DEVELOPMENTCONCEPT DEVELOPMENT

Nigth & Day

MoonLight, SunLight, Dawn

Source: Screenlab Vernel Crystals, Research International, April 2006

2 winning concept emerged from Screenlab test

Evocative

Fresh Enchantment, Oriental Enchantment, Floral Enchantment

CONCEPT DEVELOPMENTCONCEPT DEVELOPMENT

THE USAGE PHASETHE USAGE PHASE

Source: Concept to Use Vernel Crystals, November 2007

Buying intention was confirmed to be at excellent levels!

DOES THE PRODUCT MEET THE EXPECTATIONS?DOES THE PRODUCT MEET THE EXPECTATIONS?The Concept to Use testThe Concept to Use test

The product confirmed the very good results coming from the concept stage and got positive and improved evaluations along all main indicators.

AFTER TRIAL

PRICINGPRICING

REVOLUTIONARY VALUEREVOLUTIONARY VALUE

CRYSTALS VALUE LIKE DIAMONDS!

Consumer Price: € 3,99

1 linear meter of:• Vernel Crystals generates: € 61,40 (*)

• Vernel diluted generates: € 21,50 (**)

(*) Vernel Crystals reccomended Price per linear meter. (**): Vernel liquid Average price per linear meter. Metra data.

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

September2008

National TV

TV SatTemporary Shop

Print Campaign

PR

Competition

Sampling

Promotion

Billboard

Cinema

A unique Product supported 360°!

In Store Promotions

TV & print campaign

Billboards

Sampling

“Try me free” promo

Launch

Print campaign

“Birthday” promoevent

Sampling

TV campaign

Temporary Shop

Billboards

NEW!!!

SET 2008 OTT 2008 NOV 2008 DIC 2008

2009 GEN FEB MAR APR MAG GIU LUG AGO SET OTT NOV DIC

AN INCREDIBLE MARKETING PLANAN INCREDIBLE MARKETING PLANA change of habits needs to be supported with a 360°

communication & contact with consumers!

TV & PRINT CAMPAIGN

● Announcement campaign, able to educate

consumers giving a clear explanation of product

usage and dosage.

● Memorable and emotionally catching

● Distinctive but coherent with Vernel positioning:

“a touch of luxury for me and my laundry”

Communication Objectives and key executional elements:

AN INCREDIBLE MARKETING PLANAN INCREDIBLE MARKETING PLAN

● Memorability

● Fragrance, Olfactory Pleasure

● Premiumness & Refinement

TV & PRINT CAMPAIGN

A colorful trail of scent made of crystals and flowers was chosen asthe key visual of the whole campaign.


TV CAMPAIGN

● On air from November 2008

● On all the main national and satellite networks


PRINT CAMPAIGNConsumer Trade


7 BIG CITIES:Turin, Milan, Genova, Bologna, Florence, Rome, Naples

BILLBOARDS CAMPAIGN


BILLBOARDS CAMPAIGN

Innovative billboards: LENTICULAR


DEMO

BILLBOARDS CAMPAIGN

Innovative billboards: SCROLLING


Maxi BILLBOARD in MilanArco della Pace (252 sq mt)

BILLBOARDS CAMPAIGN


In Store Promotions

Promo Activity “TRY ME FREE”

Displays

POS SUPPORT


VERNEL CRISTALLI SHOP

10 - 28 MARZO 2009 – Corso Garibaldi, 59 MILANO

TEMPORARY SHOP!!!

…For Vernel Crystals, an ABSOLUTE NOVELTY for a detergentbrand!

TEMPORARY SHOP

Create RUMOUR OF THE EVENT by involvingopinion leaders.

Generate WORD-OF-MOUTH by involving ourtarget in activities with interesting contents.

EDUCATE POTENTIAL CONSUMERS toCrystals by having a closer contact with them.

…So Pushing to Vernel Crystals trail/purchase

Create a UNIQUE EVENT with Crystals centerstage

Objectives:


TEMPORARY SHOP

The concept:

Vernel Crystals Shop is a “SALON” where visitors

every day may partecipate to workshops, meetings

with writers and journalists, happy hours and get

moments of pure relax and entertainment.


TEMPORARY SHOP


TEMPORARY SHOPCalendar of activities


Camilla Baresani

Alessandra Appiano

TEMPORARY SHOP

Literary salon: meetings with female writers

Liliana De Curtis

Closing event with Silvana Giacobini


TEMPORARY SHOP

Photograph set


TEMPORARY SHOPTV set.

In partnership with Alice chefs, TV and WEB programmes havebeen recordered and aired from the shop.


Bricolage school in partnership with:

TEMPORARY SHOP


Entertainment point: Happy Hour with DJ set, Plastic Surger counsels, Spring Horoscope

TEMPORARY SHOP


● 7.000 visitors

● 80 journalists involved

● 46.000 visits to www.vernel.it

● 25.000 samples distributed

TEMPORARY SHOP

The numbers


Lots of Editorials gained

Update at 30th June 2009.

19.176.223Tot. READERSHIP

65Tot. ISSUES

TEMPORARY SHOP


NATIONAL PRESS LOCAL/FREE PRESS

TEMPORARY SHOPMedia Support 150.000

PROMOCARDS

BILLBOARDS(MM Moscova e Lanza)


CALENDAR

REGISTRATION FORM BLOG

TEMPORARY SHOPMedia SupportDedicated web-site


VERNEL CRISTALLI SHOP

To make you “put the nose” in the charming atmosphereof Vernel Crystals Shop…

DEDICATED ADV PAGE

PACKS WITH NECKHANGER

DISPLAYS

STOPPER AT SHELF TRADE FOLDERS

WEB SITE

11STST BIRTHDAY CONSUMER PROMOBIRTHDAY CONSUMER PROMOFromFrom SeptemberSeptember toto NovemberNovember 20092009

NEW TV CAMPAIGNNEW TV CAMPAIGN

ON AIR from September2009 and for all 2010 on allthe main national and satellite networks.

NEW PRINT CAMPAIGNNEW PRINT CAMPAIGN

ON AIR on the most importantfemale magazines fromDecember 2009 and for all2010

AGENDAAGENDA

1) Henkel in brief




• Vernel history



• Launch phase

• Results

3) Discussion

SOURCE: IHA Consumer, Tot. Italy, 13 periods from the launch

CRYSTALS CUM. TRIERS VS BENCHMARKSCRYSTALS CUM. TRIERS VS BENCHMARKS

346

505

672

813899

1.0831.176

1.240 1.2581.340

190

39

1.008

0

200

400

600

800

1000

1200

1400

1600

1 2 3 4 5 6 7 8 9 10 11 12 13

Vernel Cristalli (08 11) benchmark 1 (06 07) benchmark 2 (06 07)

benchmark 3 (01 10) benchmark 4 (09 06) benchmark 5 (07 06)

BEST IN CLASS PENETRATION TREND compared to othersuccessful launches!HHs

…with a VERY GOOD REPURCHASE RATE of

40%

28,727,5

26,6 26,3

26,126,9

27,626,9 26,5 26,4

25,725,0

25,8

13,9

7,7

28,3

26,1 26,6

30,2

31,7

29,2

25,5

11,3

6,2

8,49,4

11,711,0

9,9

5,6

10,610,2

12,313,6

14,5 14,415,0 14,7

13,112,2 11,8

3,1

1,76,0

6,88,0

5,2

0

5

10

15

20

25

30

35

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009Vernel

Coccolino

Fabuloso

PrivateLabel

FelceAzzurra

28,727,5

26,6 26,3

26,126,9

27,626,9 26,5 26,4

25,725,0

25,8

13,9

7,7

28,3

26,1 26,6

30,2

31,7

29,2

25,5

11,3

6,2

8,49,4

11,711,0

9,9

5,6

10,610,2

12,313,6

14,5 14,415,0 14,7

13,112,2 11,8

3,1

1,76,0

6,88,0

5,2

0

5

10

15

20

25

30

35

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Vernel

Coccolino

Fabuloso

PrivateLabel

FelceAzzurra

SOURCE: IRI Audit, Tot. Italy (W/O Discount), tot 2009

%Vernel has consolidated its leadership of the market in 2008

and 2009 thanks to Crystals’ on top contribution.

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETValue M/SValue M/S

171 175

6065

673

14

263

244

0

50

100

150

200

250

2008 2009

Crystals

Scented Sachet

Ironing Water

Fabric Conditioner

Classic SoftenerConcentrated

Classic softenersRegular Liquid

Fabric Finisher

SOURCE: IRI Audit Census, Tot. Italy (W/O Discount), December 2009

Mio €+7,4%

Vernel Crystals has created a new market segmentON TOP, driving 2009 value sales growth!

ITALY FABRIC FINISHERS MARKETITALY FABRIC FINISHERS MARKETValue SalesValue Sales

14 Mio € Value Sales on top (market)

1.500.000 HH conquered

5.600.000 bottles produced

67.200.000 Washloads with Crystals

200922009009 Results achievedResultsResults achievedachieved

In Store Promotions

TV & print campaign

Billboards

Sampling

“Try me free” promo

Launch

Print campaign

“Birthday” promoevent

Sampling

TV campaign

Temporary Shop

Billboards

NEW!!!

SET 2008 OTT 2008 NOV 2008 DIC 2008

2009 GEN FEB MAR APR MAG GIU LUG AGO SET OTT NOV DIC

What’s next?AN INCREDIBLE MARKETING PLANAN INCREDIBLE MARKETING PLAN

Vernel CristalliRewarded with “Product of the Year 2010”

Detergent Category

The Reward “Product of the Year”

A reward for innovation. The only one where the final consumer makes the choice.

6 out of 10 consumers know this reward.

Source: TNS Infratest 2008

7 out of 10 consumers have an increased buying intention if the product shows the reward logo “Prodotto dell'Anno”.

A reward to be celebrated!

FROM LOCAL SUCCESS TO FROM LOCAL SUCCESS TO INTERNATIONAL ROLLINTERNATIONAL ROLL--OUTOUT

NetherlandsLaunch: May 2009

GermanyLaunch:

August 2009

BelgiumLaunch: May 2009

SpainLaunch:

September 2009Greece & Cyprus

Launch: July 2009

.....AND.AND THIS IS NOT THE END OF THE STORYTHIS IS NOT THE END OF THE STORY

2010

AGENDAAGENDA

1) Henkel in brief

2) Vernel Crystals Case History

3) Discussion

Thank youfor your

attention!

lancio di una nuova categoria di prodotto il caso vernel cristalli

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