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lacson tobaccon report_1

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REPORT ON LAKSON TOBACCO COMPANY INTRODUCTION Tobacco business is a centuries old business. It has a very high growth rate and has seen many ups and downs. It has also been controversial over the period of time and has been subject to many types of criticisms. But apart from all these things people do smoke and people want to keep on smoking. I start my discussion with the history of tobacco. HISTORY OF TOBACCO EARLY TOBACCO USE  1,000 BC Ancient temple carvings depict Mayan priests in Central America smoking tobacco through a pipe. Tobacco leaves become widespread in medicine for use on wounds as a means of reducing pain. Later the Aztecs incorporate smoke inhalation into religious rituals. Two castes of smokers emerge: the pipe smokers at the court of Montezuma and lesser Aztecs who roll the leaves into crude cigars.  470 - 630AD Mayan tribes begin to scatter - and tobacco travels with them. The leaf moves southwards to South America where it is wrapped in maize and palm leaves and smoked - and north where it is introduced to the native Americans in the Mississippi area. In North America pipes are made from clay, marble or lobster claws. Some pipes, with two stems, are used for inhaling through the nostrils. Tobacco chewing is common, especially in South America where the leaf is mixed with lime.  1492 Arawak people in the Bahamas, on an island Christopher Columbus christens San Sal vad or, off er the exp lor er- dri ed leaves. Not understanding the ir significance, Columbus discards them. A month later Rodrigo de Jerez and Luis Torres – returning from a trip into the interior of Cuba - stumble on villagers inhaling the smoke from  burning dried tobacco leaves through a hollow Y-shaped piece of cane called a tobago or tobaca. Jerez is thought to be the first smoker outside the Americas. When Jerez

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