The Amway Global Business Opportunity

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The opportunity of choiceThe college student found a way to pay his tuition bills. The two physicians no longer had to work 80-hour weeks. And the recent immigrants could finally achieve the goals they set when they arrived in North America.

What they all have in common is that they found success by becoming Independent Business Owners (IBOs). Whether success meant making more money, having more time, creating a better life, or something else, was up to them.

What’s your reason?

Hundreds of thousands of men and women have chosen the Amway Global business opportunity as their path to success. They’re attracted by the unlimited potential of the opportunity, one that is blind to color, race, occupation, language, gender, age, and country of origin.

Is this business right for you? Read on to learn more about Amway Global, the products, how you’ll make money, and the support you’ll receive from an industry-leading company. By the time you finish this brochure, we’re sure you’ll agree that this is your opportunity of choice as well.

The Amway Global business opportunity offers:

• High-qualityproductsIBOslovetouse

andretail.

• Acompensationplanthat

rewardsIBOsequitablyfor

theirefforts.

• Thesupportofacorporation

thatdrawsonnearly50years

ofexperience.

• Acommunityofentrepreneurs

whoshareacommongoalof

owningtheirownindependentbusiness.

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We are Amway GlobalTwo men and a planThe Amway business began in 1959 when Rich DeVos and Jay Van Andel developed an innovative sales and marketing concept that allowed Independent Business Owners (IBOs) to earn income based on their efforts to market high-quality products and recruit others to do the same. That same opportunity today is enjoyed by

more than 3 million individuals in more than 80 countries and territories.

In 1999, Quixtar was created as a separate business to capitalize on new technology and e-commerce, and quickly became the company’s exclusive North American business opportunity. However, since then, Amway affiliate markets around the world have adopted e-commerce, lessening the need for a separate, web-based brand.

In order to leverage the marketing strength of the $8.2-billion Amway brand, our North American business moved to the Amway Global name. This transition was completed in May 2009, coinciding with Amway’s 50th anniversary celebrations.

More than 13,000 employees support the Amway business worldwide. We are

based in Ada, Michigan, with Canadian operations based in London, Ontario.

From left: PresidentDougDeVos, ChairmanSteveVanAndel

WiththepowerofIBOsdrivingsales,ourNorthAmericanbusinessisaleaderinonline

retailing.Forfiveyearsrunning,Internet Retailermagazine’s“Top 500 Guide”hasranked

us#1inonlinesalesfortheHealthandBeautycategory.

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A tradition of superior productsWe’re proud of our products. They’re researched, developed, and tested to compete and perform. Most of our products are manufactured by our very own Access Business Group in leading-edge facilities. More than 450 products are backed by the formulations of more than 500 scientists and some 800 patents. We’re so confident in the quality that we offer a 180-day money-back Satisfaction Guarantee.

HealthOur health portfolio begins with NuTRILITe® – the world’s leading brand of vitamin, mineral, and dietary supplements.1 NuTRILITe supplements are specially formulated to deliver the unique benefits of plant concentrates. The NuTRILITe brand is sup-ported by more than 75 years of excellence in research, innovation, and nutrition leadership. Our other health brands include XS®, iCook®, eSpring®, and ATMOSpHeRe®.

1 Based on 2008 sales.2 Based on a euromonitor study of global 1998–2007 retail sales.

Youmayfindthatfocusingonaproduct

lineisthebestwaytogo.Ormaybeyou’d

liketoretailallofourproducts.Remember

thatthisisyourbusiness,andthechoice

iscompletelyyours.

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GiftRibbon Gift Collections, available in a variety of price ranges, deliver a large selection of quality products. Recipients select their favorite item, and it’s mailed right to their door.

HomeComing in September 2009: LeGACY OF CLeAN™. This new home-care brand pays homage to our long history of offering products with unsurpassed performance while celebrating a new level of planet-positive cleaners. This brand will embrace not only some of our current product line, but some exciting new products, as well. They’ll handle any mess, on any surface, in any room. positively safe for your family, positively powerful, and positively clean!

BeautyARTISTRY® has been among the world’s top five, largest- selling prestige brands of facial skin care and colour cosmetics for more than ten years.2 The ARTISTRY brand offers an incredible product portfolio designed to meet every skin care need; from basic, everyday care (ARTISTRY essentials) to the most advanced anti-aging products (TIMe DeFIANCe®). ARTISTRY products are not only competitively priced, but also

feature innovative ingredients, proven product performance, and guaranteed results.

Becoming an IBOYour life. Your business. Your way.When you register with Amway Global, you become an Independent Business Owner. That means you’re free to grow your business the way you want to. But you’re also part of something larger. Around the globe, 12,000 people sign up for this business opportunity – every day. Our business model is looked upon as the standard in the $78-billion direct selling industry, and we’re proud to offer compensation and support that leads the pack.

CompensationMaking moneyVery simply, the Amway Global IBO Com-pensation plan rewards you for selling products and services and for sponsoring others as IBOs who do the same.

You earn income from your retail markup on product sales to customers. You can also earn additional income through monthly performance bonuses ranging from 3% to 25% of business volume depending on your monthly productivity. And when you build your business through sponsoring others and achieving even greater product volume, you may qualify for monthly and annual leadership bonuses and other cash awards and business incentives.

This opportunity is unlimited, but individual results vary. The average monthly gross income for IBOs who are “active”* in the business was $115 based on the most recent independent survey. Some earn less while others earn much more.

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* Approximately 66% of all IBOs of record were found to be “active.” An “active” IBO is one who attempted to make a retail sale, or presented the Amway Global IBO Compensation Plan, or received bonus money, or attended a company or IBO meeting during the year.

Retailmarkupisthedifferencebetweentheamountyoupayfor

productsandtheretailpriceatwhichyousellthem.Forexample

retailmarginsonhealthandbeautyproductsare35%whenthese

productsaresoldatSuggestedRetailprice.Youhavethefreedom

todetermineindependentlythepricesatwhichyousellproducts

tocustomers,soyoudecideyourretailmargins.

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In 2007, IBOs earned $363 million in bonuses and incentives.

The IBO Compensation plan affords you a solid foundation to help you achieve your financial goals.

How to build a successful business. We’ve found that IBOs who grow the most successful businesses sell to non-IBO customers and sponsor, while experiencing the products by purchasing them for their own use.

Selling: Selling products and generating a customer base is critical to the success of your independent business. The easiest way to make some immediate income is to sell products at a retail price. The difference between that price, and what you paid for the product (IBO Cost), is your retail profit.

Sponsoring: To expand your business, you’ll want to share this opportunity with others by sponsoring them. You’ll be responsible for training those new IBOs, just as you would be trained by the IBO who would sponsor you.

As an IBO, you’ll enjoy the added benefit of learning about our great products by purchasing them yourself at IBO Cost. By personally experiencing their high quality and great performance, you’ll be able to speak confidently and with conviction when you start selling to customers.

Since1959,Amwayhas

paidoutmorethan$25

billioninbonusesand

incentivestoIndependent

BusinessOwnersaround

theglobe.

SupportBehind you all the wayWhether you’re a new IBO or someone who’s been in the business for 20 years, you’ll be supported at all levels by the Corporation, and the organization you were sponsored into. Maybe it’s learning how to sell new products, managing your business, or making it easier for your customer to place an order. We have the infrastructure and resources to help. Here are just some of the ways you’ll be supported by Amway Global.

Above: Several online courses and educational resources are available online. Visit AmwayGlobal.com to learn more.

At left: IBOs learn more about our products at a regional expo.

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• Customer care: If you have a question about anything – like registration, renewal, business, or product information – our Customer Care Associates can help you.

• Business management: You can manage your business, check customer volume, order products, and renew your business, all on AmwayGlobal.com.

• Order management: You sell the products, and we’ll do the rest, like process the order, manage your customer accounts, and handle the shipping details.

• Training: Online, video, and Instructor-led Training are some of the ways we can share with you the knowledge to grow a successful independent business.

• Marketing: We support your sales efforts in numerous ways, including DVDs, online sites, magazines, brochures, and free websites you can personalize. And we help build awareness of your products and brands with national advertising, promotions, and event sponsorship.

Business Support MaterialsIn the Amway Global business, IBOs are responsible for training and motivating people they sponsor. Some IBOs use and sell Business Support Materials (BSM) created independently of Amway Global. These may include DVDs, CDs, books, websites, seminars, and business conventions. Some IBOs earn income from the sale of these materials apart from earnings under the Amway Global IBO Compensation plan.

These materials are completely optional. It’s your decision. And whether or not you purchase these materials, your sponsoring IBO is obliged to provide you with training and support. Your own good judgment should guide you in deciding what is best for you, considering among other things the cost, benefit, and time commitment associated with the purchase and use of BSM.

TheIndependentBusinessOwnersAssociationInternational(IBOAI)

isanonprofittradeassociation.IBOshavetheoptiontobecomemembers

oftheIBOAIuponregisteringorrenewingwithAmwayGlobal.

Create a website where your customers can order directly from you. Learn more at AmwayGlobal.com.

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Want more information?There’s a wealth of information online about Amway Global, its products, and the business opportunity it supports. Visit www.amwayglobal.com to learn more.

A business with a heartSuccess in your Amway Global business relies upon you helping others to succeed as well. That leads to a culture of people helping people, which also translates into the support Amway provides to children around the world through the One by One Campaign for Children. Since its inception in 2003, the One by One Campaign has provided hope and opportunity to more than 5.5 million children, contributed over 1 million employee and IBO volunteer hours, and shared more than $70 million worldwide. In the u.S., employees and IBOs are united in support of easter Seals, which provides services to help children with disabilities achieve greater independence.

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Now You KnowYou’ve spoken to your prospective sponsor and read through this brochure. Now you need to decide if Amway Global is the right opportunity for you. Do you want to own your own business? Do you want some extra monthly income? Are you looking for a full-time venture? Do you like working with people, and would enjoy helping them improve their lives with great products,

and perhaps a great new opportunity? perhaps you’re not ready yet for a change. And that’s OK. You may want to review this brochure again a few months from now. But if you said “yes” to any of these questions, then we think you should consider Amway Global. Contact the person who gave you this brochure. He or she will help register your business. We look forward to welcoming you to the greatest business opportunity in the world!

Founders’FundamentalsCo-foundersJayVanAndelandRichDeVoswrotetheFounders’Fundamentals,which

outlinetheethicalandoperationalstandardsthatcontinuetoguide ourcompany and

itsIBOsinalltheiractivities.Thosefoundingprinciplesareliterallycarvedinstone

outsideourWorldHeadquarters.

WewillalwayssupportthefundamentalFREEDOMofpeopletodeterminetheirown

future,allowingthemthetimeandresourcestoprotectandnurturetheirFAMILY.

Inaddition,wewillalwaysofferHOPEtoindividualsandtheopportunitytoreceive

REWARDinproportiontotheirefforts.

©2009 All rights reserved. Printed in the USA. LA3289E

We believe that success is about helping people live better lives.

Now you know.