la street food fest 2013
DESCRIPTION
Campus Circle's effort promoting this popular food event in Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
LA STREET FOOD FEST Online Marketing, Social Media and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the event through print advertising.
LA Street Food Fest Campaign Recap Banner Ad – 464K imp., 300 clicks
Dedicated Email– 25,063 sent, Opens – 3,774, Clicks – 852 Newsletter Banner Ad #1 – 25K emails, 2,619 page views, 62 clicks
Sweepstakes – page views – 4,012, 923 entries Social Media - CC related channels: Facebook – 6,376 Twitter- 2,982
Online Content (3 articles) – 2,324 page views Online Calendar - 341 page views
Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Food Fest Related Pg Views – 13,070, Clicks – 1,214
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #3 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 464,000. Clicks – 300.
Dedicated Email
Delivered – 25,063 Opened – 3,774
Clicks – 852
Campus Circle
Newsletter Emails – 25,086 Opens – 2,619 Total LASFF Clicks – 62
Online Calendar
Post
Page Views – 341 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content #1
Article Posted on 6/5 Page Views – 1,505
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content #2
Article Posted on 6/17 Page Views – 611
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content #3
Article Posted on 6/26 Page Views – 208
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Post Examples Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #2 Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #3 Facebook – 6,376 likes Twitter – 2,982 followers
Special Offer Section of Website Website Traffic
Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 4,012
Entries – 923 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status