la contribución de farm & holidays austria a un turismo más sostenible
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Ponencia impartida por Hans Embacher, Gerente de la asociación Farm & Holidays de Austria, con el título "La contribución de Farm & Holidays Austria a un turismo más sostenible" dentro de la mesa redonda sobre turismo de naturaleza que tuvo lugar durante el IV Congreso Internacional de Turismo Rural Reyno de Navarra en Pamplona en febrero de 2013TRANSCRIPT
Contributions of farm holidays in Austria towards a more sustainable tourismPresentation at the Internat. Congress on Rural Tourism of Navarre Kingdom, Spain. Pamplona, Feb. 21, 2013.
Hans Embacher
Austrian Farm Holidays AssociationGabelsbergerstraße 19A-5020 Salzburg
Farm Holidays in Austria - Economic scale
(source: Statistik Austria, agricultural statistics 2000)
Austria: 9.900 farm holidays enterprises
114.000 tourist beds in rooms and/or appartements
A: 1/9 of total Austrian tourist bed-supply is on farms
Daily expenditure of farm holiday-visitors in the rural space:app. 1.000 Mio € per annum
• Ecological sustainability
Elements of sustainability
www.farmholidays.com
• Ecological sustainability
• Social sustainability
Elements of sustainability
• Ecological sustainability
• Social sustainability
• Economic sustainability
Elements of sustainability
Farm holidays contribute towards sustainability
• Attractive & valuable part of Austrian holiday productGet to know the country and meet local people
• Contribution to secure income of farming families sound source of income for small family farms
• Link tourism - agriculturegood cooperation for both of existential importance
• Contribution towards a sustainable tourism developmentnaturally developped, regional offer without much built infrastructure
• Valuable source of information and educationdirect, personal contact to farming life, to the source of our food
Marketing of farming produce via farm holidays
Total turnover of app. € 500 mio. on the holiday farms (tourist spent)
Farm Holidays: 2 mio. consumers spend holidays with producers
Transparent production (on the farm)
Cooperation with Austrian NTO
Schaltplan Printanzeige:
Süddeutsche Zeitung Magazin / 5.6.2009Welt am Sonntag Icon / 29.3.2009Welt am Sonntag Icon / 26.7.2009Zeit-Magazin LEBEN / 6.8.2009Handelsblatt / 15.5.2009
Reichweite: ca. 32 Millionen Leser
We could not have this holiday-offer,if we were not farmers.And we could not be farmers as we are,If we did not have this holiday-offer!
Alois Gaderer, past president,Austrian Farm Holidays Association
Thank you for your attention!