kyoto animation company preso
TRANSCRIPT
1.A Struggling IndustryThe problems plaguing studios for decades
TheProblem
▪ Anime not very profitable▪ Budget and time constraints▪ Studios contract whatever pays the bills
TheProblem
▪ Anime not very profitable▪ Budget and time constraints▪ Studios contract whatever pays the bills
Studios struggle to break even, And animators can’t follow artistic visions.
Kyoto AnimationLIVES THE DREAM
▪ Beautiful art and animation▪ Creative Freedom▪ Self-sustainable and independent
2.A Brief HistoryFrom 1981 to the present
1981Founded as subsidiary of Mushi Production
1981
Founded
2003First full production “Munto”lands a deal with Kadokawa
1981
Founded
2003
Kadokawapartnership
2007“Lucky Star” airs,Becomes huge hit
1981
Founded
2003
Kadokawapartnership
2003
“Lucky Star” phenomena
2009Annual KyoAni Award contest begins
1981
Founded
2003
Kadokawapartnership
2003
“Lucky Star” phenomena
2003
Annual KyoAni Contest
3.Business ModelHow KyoAni makes money
Business Model
Blu Rays / DVDs
Published novels / comics
Animation books
Figurines, posters, etc.
4.FinancialsDoes KyoAni make money?
Does KyoAni make money?
Yes, a lot!
$19 millionRevenue
100%All TV series broke even or better
$1.3 millionNet profit
(2014)
5.Secret SauceWhat makes KyoAni so special
The KyoAniTouch
Show, don’t tell
Believable characters
Visceral experiences
The KyoAniWay
One show at a time
Salaries, not pay per cut
Do everything in-house
The KyoAniBrand
KyoAni animation school
KyoAni store
Publisher and content acquirer
6.CompetitionMover or Milker?
KyoAni is aMOVER
▪ Animation is years ahead of its time▪ Employs new techniques▪ Adaptations improve on the source material
CompetingAnime Studios
PerceptualMap
MemorableStory
Beautiful Animation
7.PredictionSucceed or Fail?
Future:SUCCESS
Great reputationand fanbase
Financialstability andindependence
Tight-knit team with future talent available
Thank you!!Any questions?
Adriel Leung(aaleung)
References
http://goboiano.com/heres-money-actually-made-anime/https://ultimatemegax.wordpress.com/2015/03/14/kyoto-animation-and-their-evolution-march-2015-ver/http://www.kyotoanimation.co.jp/http://www.animenewsnetwork.com/feature/2015-12-02/what-makes-kyoto-animation-so-special/.95559