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Perfect Integration of Man and Nature From the Orient KWEICHOW MOUTAI

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Page 1: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

Perfect Integration of Man and Nature

From the Orient

KWEICHOW

MOUTAI

Page 2: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

Long history as well as unique climate and

soil create the Chinese signature spirit

—Baijiu

A special distilled liquor using sorghum and wheat as main raw materials. Inheriting the ancient making technique and following the brewing philosophy of learning from nature, the liquor masters make the

pure, transparent, and intoxicating nectar that has a strong fragrance and long aftertaste.

Page 3: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

Named after the place of origin and produced only along theChishui River in Moutai Town of China's Guizhou Province,Moutai is the originator and typical representative of China'skoji Jiang fragrance liquor, and the "national liquor" of China.Since a century ago, Moutai has shared the title of "World'sTop Three Distilled Liquors" with French Cognac brandy andScotch whisky. Moutai has a long history. In 135 BC, itspredecessor, the Jujiang liquor produced around the currentMoutai Town was chosen as an imperial tribute. In 1915,Moutai won the gold prize at the Panama Paci c InternationalExposition. Today, the ancient traditional technique isperfectly integrated with modern technology to create the No.1 distilled liquor brand and one of the most valuable spiritbrands in the world, "Kweichow Moutai".

Page 4: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

*BRAND FINANCE SPIRITS 2016

World’s Most Valuable Spirit Brands

Page 5: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

*BRAND FINANCE SPIRITS 2016

The world's fastest growing liquor brand

Page 6: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

Honor

KWEICHOW MOUTAI CO., LTD.● "Most Admired Chinese Companies" selected by "Fortune"● "Top 100 Most Valuable Global Brands" selected by "BrandZ"● "Top 50 Most Valuable Chinese Brands" selected by "BrandZ"● Top 50 Most Valuable Spirits Brands● World's Top 50 Spirits and Wine Brands● "The World's Most Innovative Companies" selected by "Forbes"● First place among alcoholic beverage brands in "The Most Valuable Chinese Brands" selected by "Hurun"● First place among alcoholic beverage brands in "Top 100 MostValuable Chinese Brands" selected by "BrandZ"● Forbes Global 2000● The Asia's 500 Most In uential Brands● International Outstanding Contribution Award in Water Resource Protection● First batch of the "National Card"

KWEICHOW MOUTAI ● Gold Medal of the Concours Mondial de Bruxelles (CMB) Spirits Selection● "Best Baijiu" Prize and "Double Gold Medal" of the San Francisco World Spirits Competition ● Gold Medal of the 9th World Spirits Award● No. 1 in Special Gold Prize of (US) "Famous Liquor Appraisal in Commemoration of the 80th Anniversary of Panama Paci cInternational Exposition"● Gold Medal of the 5th Asia-Paci c International Trade Fair● Special Merit Award of the International Wine Exhibition in Bordeaux, France● Gold Medal of the 4th World Famous Liquor Fair in Tokyo, Japan● Supreme Gold Prize of the Hong Kong International Food Fair● Gold Medal of the 2nd Beijing International Fair● Gold Medal of the 1st American International Wine Fair● Gold Medal of the 12th International Food Fair in Paris● Golden Laurel Leave Prize of the International Food and TourismContest in Paris● Gold Prize of the Panama Paci c International Exposition in USA

Since winning an international gold prize in 1915, Moutai has constantly kept pace with the spirit of the times, and has been leading a high-quality lifestyle.

Page 7: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

Extraordinary ClassicAll Tastes of National Liquor for You

Feitian Moutai is the leading product of Kweichow

Moutai and a classic of Chinese Jiang fragrance

liquor. Featuring prominent Jiang fragrance,

elegant, delicate, mellow, long aftertaste, and

lasting empty-cup fragrance, the 53% Vol Feitian

Moutai has won many international awards. This

liquor has several topmost features: no hangover

or dry mouthfeel after drinking; its quality will be

more outstanding if further preserved for several

years and its aroma gets stronger and stronger

over the years. Alcohol content: 53% Vol Content: 500mlAppearance: slightly yellow and transparentAroma: prominent Jiang fragrance, rich layers, lasting empty-cup fragrance, with complex aromas of baking, owers, fruit, sweetness, dried plants, and sournessMouthfeel: mild, smooth, with long aftertaste

RecommendedDrinkingWayIt can be drunk straightly, paired with dishes, or made into cocktails

Page 8: KWEICHOW MOUTAI - Viking Line · KWEICHOW MOUTAI CO., LTD. "Most Admired Chinese Companies" selected by "Fortune" "Top 100 Most Valuable Global Brands" selected by "BrandZ" "Top 50

KWEICHOW

MOUTAITOP GRADETOP QUALITYLONG BRAND HISTORY&CULTURE