WORLDWIDE BRANDS WITHOUT OVERPAYMENT

KupiVip.ru is a platform of fashion sale. We deliver great value every day on morethan 1000 worldwide brands with discounts from -40% up to -90% less than the retail prices.

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SMARTFASHIONSHOPPINGIS OUR DNA

1. WE ARE DIFFERENT • Our off-price mission is to deliver great value to clients

on fashion brands.�

• Unlike�traditional retailers, we generally don’t have seasonal promotions: we do flash sales every day and operate with a rapidly changing assortment of brand merchandise with discounts generally from -40% up to -90% below retail prices on comparable merchandise.

2. WE ARE SMART BUYERS

• Our buying strategies are�intentionally flexible to allow us to react to frequently changing opportunities and trends in the market and to�adjust how and what we source as well as when we source it.

• We take advantage of opportunities to acquire merchandise at substantial discounts that regularly arise from�the production and flow of inventory in the apparel and home fashions marketplace, which include order cancellations, manufacturer overruns, closeouts and special production.

• In contrast to traditional retailers, which typically order goods far in advance of the�time the product appears on the selling floor,�our merchants are in the marketplace frequently looking for�opportunities to buy merchandise in Russia, Europe and US.�

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3. SMART MIX OF FASHION IS OUR CONFESSION

• Taking�advantage of a wide variety of buying opportunities, we work with�world-wide�brands from luxe�to mass-market segments. �

• Most of our merchandise is fashionable, current season styles, there is also some percentage of past season, or timeless classics, which we also offer at amazing savings to our clients. �

• We also have some merchandise manufactured for us to deliver to our clients exceptional fashion and quality at reasonable prices.

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4. MORE 1000 PREMIERS EVERY DAY

Unlike other types of retailers that buy seasonally, we buy throughout the year and so we have more than 1000 new brands and products on website and in-stores everyday. Some products are unique and if our clients�love it, they grab it, before it�is too late. We call it treasure hunt shopping experience, which really excites our clients.

5. WE ARE WHERE OUR CLIENTS SHOP

We strive to create the best shopping experience at every touchpoint, which is convenient to our clients, so they can easily choose the way how to shop their favorite brands with discounts through:�

• Web • Mobile� • Offline

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EVERY DAY ON KUPIVIP.RU

WOMEN’SCLOTHES

HOMETEXTILES

MEN’SCLOTHES

HOUSEWARES

UNDERWEAR &SWIMMING WEAR

COSMETICS

OUTERWEAR

BAGS, HANDBAGS,BELTS ETC.

СHILDREN'SAPPAREL

FOOTWEAR

ALWAYS THE BESTSERVICETHROUGH OWNINFRASTRUCTURE

• Warehouse in Moscow, • Hub in Berlin, • Call-center, • Delivery service, • IT & Marketing

DELIVERY ALL ACROSS RUSSIA, BELARUS AND KAZAKHSTAN

QUALITY & ORIGINALITY CONTROL

30 DAYS FOR RETURN OF GOODS

TRY-ON AND PARTIAL REPURCHASE

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WHO IS OUR CLIENT

- Loves brands

- 76% of purchase she makes only with discounts

- 95% of purchases makes ONLINE

WHO ARE THEY:- 92% Women 24-50 y.o.

LIVE:- 40% Moscow- 8% Saint Petersburg - 9% Kazakhstan- 5% Belarus

INCOME:Average and above the average

BARGAIN HUNTER& SMART SHOPPER

WHAT SHE THINKS OF KUPIVIP.RU Watch

OCCUPATION:- 52% managers- 11% government employee- 11% top-managers

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OUR CLIENTS’ DEVOTION TRANSLATES INTONUMBERS

REGISTERED USERS ON THE WEBSITE

17 000 000

MOBILE APP INSTALATIONS

> 1 000 000UNIQUE VISITORS PER DAY

600 000

EVERY WOMAN IN RUSSIA HEARD ABOUT KUPIVIP.RU MORE THAN 4 TIMES!

EACH OF FIVE WOMEN*IN RUSSIA MADE AT LEAS1 PURCHASE AT KUPIVIP.RU

*among women, who use internet

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WE NEVER STOP GROWING

KUPIVIP.RUFOUNDATION

$140 MLN.INVESTMENTS

2008

2012 BELARUSOPENING

2013 ANDROIDAPP LAUNCH

2011PROJECTOF THE YEAR(BEST BRANDAWARDS’11)

2014 KAZAKHSTANOPENING

ACCESS WITHNO REGISTRATIONLAUNCH

IOS APPLAUNCH

2015

ТОP-20 FORBES

+ 45 % OF ACTIVECLIENTS’ BASE

OFFLINE RETAILOPENING

SAPATOAQUISITION

JOIN US

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WHY BRANDS CHOOSE US?

CONTROLLED SALES CHANNEL

• Sale events are not indicated in search engines

• No damage to brand positioning, price policy, image and the main retail channel.

• There is no need to build your own discount channel

• The most effective channel of branding and marketing

Liquidation of excess inventory in a quick and effec-tive way due to flash-sales model of KupiVip.ru and loyal clients’ base

FAST LIQUIDATION EXCESS INVENTORY

MINIMIZATION OF COSTS

Access to wide target audience

ADDITIONAL FREE PROMO-ACTIVITIES

ACQUIRING NEW TARGET AUDIENCES

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PARTNERSHIP OPPORTUNITIES

STOCKS BUY OUT

We are opportunistic to acquire branded merchandise at sub-stantial discounts that regularly arise in the fashion retail industry which include, among others, regular retail over-stocks, order cancellations, manufacturer over-runs and closeouts.

We are typically willing to pur-chase less-than-full assortments of items, styles and sizes as well as quantities ranging from small to very large

CONSIGNMENT SALES / BLOCKED STOCKCAMPAIGNS

Goods are at suppliers’ warehouse; should be blocked for 10 days during the action on KupiVip.ru

Possible forms of collaboration: commission agreement (returns are send back to the supplier) and purchase agreement (clients’ returns are send back to the sup-plier during 30/40/50 days)

COMMISSION SALES

Goods belong to the supplier

Goods are at KupiVip.ru warehouse

Paid-on-delivery

Commission agreement

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LUXE | >300$*

*Estimation for apparel

PREMIUM | 180–300$*

MIDDLE | 70–180$*

MASS MARKET | 50–70$*

LOW/CHEAP | <25$*

FOCUS SEGMENTS OF KUPIVIP.RUExit Price

FashionBasic

Entry Price

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LEADING BRANDS TRUST USPIQUADRO

TRUSSARDI

PUMA

adidas

REIMA

KAREN MILLEN

CANADA GOOSE

GAS

MADELINE

MOHITO

MANGO

MUSTANG

CONVERSE

BRACCIALLINI

FABI

NANDO MUZI

BYBLOS

REIMA

DIOR�

FENDI

PRADA

GIORGIO ARMANI

MARKS & SPENSER

LANVIN

DIESEL

CK

TOMMY HILFIGER

FURLA

MICHAEL KORS

COCCINELLE

CONVERSE

QUEEN

DKNY

KAREN MILLEN

PHILIP PLEIN

VALENTINO

PIERE CARDEN

ETRO

BALDININI

MOSCHINO

NAF NAF

LACOSTE

MEXX

TOM TAILOR

GUESS

DIESEL

ROCOBAROCCO

VERSACE

AND MUCH MORE

THANK YOU FOR YOUR ATTENTION